title: Turning customers into crusaders. Leveraging word of mouth through a systematic process can improve target marketing and customer satisfaction.
authors.affiliation: Fast Forward Marketing Consulting, Huntersville, N.C., USA.
authors.forename: Anthony
authors.initials: A
authors.lastname: Cirillo
mesh_terms: D003142:Communication; D003258:Consumer Behavior; D006801:Humans; D008134:Long-Term Care; D008389:Marketing of Health Services / Q000458:organization & administration*; D012112:Residential Facilities