title: Consumer research: Understanding how people shop for health care can be an effective strategic and financial planning tool.
abstract: Understanding how people shop for health care is an effective strategic and financial planning tool. Consumer loyalty takes more than curing their ailments.
authors.affiliation: lruny@healthforum.com
authors.forename: Lee Ann
authors.initials: LA
authors.lastname: Runy
mesh_terms: D003142:Communication; D003258:Consumer Behavior; D005376:Financial Management; D006296:Health Services / Q000706:statistics & numerical data*; D006301:Health Services Needs and Demand; D006801:Humans; D008389:Marketing of Health Services / Q000458:organization & administration*; D011787:Quality of Health Care; D012107:Research Design