title: Theoretical claims necessitate basic research: reply to Gawronski, Lebel, Peters, and Banse (2009) and Nosek and Greenwald (2009).
abstract: The authors of this reply article note that B. Gawronski, E. P. LeBel, K. R. Peters, and R. Banse (a) expressed agreement in their comment with the analysis put forward in the target article (J. De Houwer, S. Teige-Mocigemba, A. Spruyt, & A. Moors) and (b) pointed to a further implication for the way in which the implicitness of a measure should be examined. The current authors note that B. A. Nosek and A. G. Greenwald, on the other hand, raised questions in their comment about the definition of the concept "implicit" in the target article, arguing for a fundamentally different approach to measurement that emphasizes not theoretical understanding but usefulness for predicting behavior. In this reply, the current authors respond to these comments and argue that when theoretical claims are made about measures, these claims should be backed up with appropriate evidence. In the absence of basic research, measures and their relation to behavior can only be described. (PsycINFO Database Record (c) 2009 APA, all rights reserved).
authors.affiliation: Department of Psychology, Ghent University.
authors.forename: Jan
authors.initials: J
authors.lastname: De Houwer
authors.affiliation: University of Freiburg.
authors.forename: Sarah
authors.initials: S
authors.lastname: Teige-Mocigemba
authors.affiliation: Department of Psychology, Ghent University.
authors.forename: Adriaan
authors.initials: A
authors.lastname: Spruyt
authors.affiliation: Department of Psychology, Ghent University.
authors.forename: Agnes
authors.identifier: 0000-0002-5137-557X
authors.initials: A
authors.lastname: Moors
mesh_terms: D001244:Association; D001290:Attitude; D001332:Automatism; D035843:Biomedical Research / Q000379:methods*; D003463:Cues; D006801:Humans; D007389:Internal-External Control; D008568:Memory / Q000502:physiology; D010556:Personality Tests; D011582:Psychological Theory; D011584:Psychology / Q000379:methods*; D015203:Reproducibility of Results; D013647:Task Performance and Analysis