Consumer research: Understanding how people shop for health care can be an effective strategic and financial planning tool.
Understanding how people shop for health care is an effective strategic and financial planning tool. Consumer loyalty takes more than curing their ailments.
Runy
Lee Ann
LA
lruny@healthforum.com
D003142:Communication; D003258:Consumer Behavior; D005376:Financial Management; D006296:Health Services / Q000706:statistics & numerical data*; D006301:Health Services Needs and Demand; D006801:Humans; D008389:Marketing of Health Services / Q000458:organization & administration*; D011787:Quality of Health Care; D012107:Research Design