title: The CEO as a sales person.
authors.affiliation: Home Care and Hospice Marketing Solutions, Chapel Hill, NC, USA. mike@hchms.com
authors.forename: Michael T
authors.initials: MT
authors.lastname: Ferris
mesh_terms: D016542:Chief Executive Officers, Hospital; D007857:Leadership; D010565:Persuasive Communication; D024382:Professional Role; D014481:United States