title: Marketing and reputation aspects of neonatal safeguards and hospital-security systems.
abstract: Technological advancements have migrated from personal-use electronics into the healthcare setting for security enhancements. Within maternity wards and nurseries, technology was seen as one of best way to protect newborns from abduction. The present study is a focus on what systems and methods are used in neonatal security, the security arrangements, staff training, and impacts outside the control of the hospital, customer satisfaction and customer relations management. Through hypothesis-testing and exploratory analysis, gender biases and extremely high levels of security were found within a web-enabled and professional sample of 200 respondents. The factor-based constructs were found to be, in order of the greatest explained variance: security concerns, personal technology usage, work technology applications, and demographic maturity concerns, resulting in four factor-based scores with significant combined variance of 61.5%. It was found that through a better understanding on the importance and vital need for hospitals to continue to improve on their technology-based security policies significantly enhanced their reputation in the highly competitive local healthcare industry.
authors.affiliation: Department of Management and Marketing, Robert Morris University, Pittsburgh, Pennsylvania 15219-3099, USA. smitha@rmu.edu
authors.forename: Alan D
authors.initials: AD
authors.lastname: Smith
mesh_terms: D003258:Consumer Behavior; D005260:Female; D006771:Hospitals, Maternity; D006801:Humans; D007231:Infant, Newborn; D008297:Male; D040541:Marketing; D011639:Public Opinion; D012637:Security Measures / Q000458:organization & administration*; D011795:Surveys and Questionnaires; D013800:Theft / Q000517:prevention & control*