Turning customers into crusaders. Leveraging word of mouth through a systematic process can improve target marketing and customer satisfaction.
Cirillo
Anthony
A
Fast Forward Marketing Consulting, Huntersville, N.C., USA.
D003142:Communication; D003258:Consumer Behavior; D006801:Humans; D008134:Long-Term Care; D008389:Marketing of Health Services / Q000458:organization & administration*; D012112:Residential Facilities