The Brief Implicit Association Test.
The Brief Implicit Association Test (BIAT) consists of two blocks of trials with the same four categories and stimulus-response mappings as the standard IAT, but with 1/3 the number of trials. Unlike the standard IAT, the BIAT focuses the subject on just two of each block's four categories. Experiments 1 and 2 demonstrated that attitude BIATs had satisfactory validity when good (but not bad) was a focal category, and that identity IATs had satisfactory validity when self (but not other) was a focal category. Experiment 2 also showed that a good-focal attitude BIAT and a self-focal identity BIAT were psychometrically similar to standard IAT measures of the same constructs. Experiment 3 presented each of six BIATs twice, showing that procedural variables had no more than minor influences on the resulting implicit measures. Experiment 4 further demonstrated successful use of the BIAT to measure implicit stereotypes.
Sriram
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University of Virginia, Charlottesville, VA, USA.
Greenwald
Anthony G
AG
D001245:Association Learning; D001290:Attitude; D002755:Choice Behavior; D004644:Emotions; D005260:Female; D005783:Gender Identity; D006801:Humans; D008297:Male; D009949:Orientation; D010364:Pattern Recognition, Visual; D011057:Politics; D011287:Prejudice; D011594:Psychometrics; D011597:Psychomotor Performance; D011930:Reaction Time; D012649:Self Concept; D012933:Social Identification; D013240:Stereotyping