title: How to be a local media celebrity.
abstract: Building relationships with the media in your region can turn you into a local "media darling. "As a PR-savvy doctor, there are certain techniques to get you the media attention you desire. This article will offer tips for getting local media on your side and working with media, and ways to mobilize your vendors to garner PR in your region.
authors.affiliation: Trent & Company Public Relations, 594 Broadway, Suite 901, New York, NY 10012, USA. nancy@trentandcompany.com
authors.forename: Nancy
authors.initials: N
authors.lastname: Trent
mesh_terms: D003159:Community-Institutional Relations / Q000191:economics*; D006801:Humans; D008389:Marketing of Health Services / Q000191:economics*; D008402:Mass Media; D011216:Practice Management, Medical / Q000191:economics*; D014481:United States