title: Social marketing. Loud and clear.
abstract: Social marketing is critical to reducing health inequalities by educating and changing the behaviour of the public, but is not a panacea. It is gaining momentum as preventive services and world class commissioning rise in PCT priorities. There is still some confusion about what social marketing means.
authors.forename: Daloni
authors.initials: D
authors.lastname: Carlisle
mesh_terms: D006293:Health Promotion / Q000379:methods*; D006801:Humans; D040241:Social Marketing; D013222:State Medicine; D006113:United Kingdom