Mass media and marketing communication promoting primary and secondary cancer prevention.
People often seek and receive cancer information from mass media (including television, radio, print media, and the Internet), and marketing strategies often inform cancer information needs assessment, message development, and channel selection. In this article, we present the discussion of a 2-hour working group convened for a cancer communications workshop held at the 2008 Society of Behavioral Medicine meeting in San Diego, CA. During the session, an interdisciplinary group of investigators discussed the current state of the science for mass media and marketing communication promoting primary and secondary cancer prevention. We discussed current research, new research areas, methodologies and theories needed to move the field forward, and critical areas and disciplines for future research.
Hannon
Peggy
P
University of Washington, Seattle, Washington, USA. peggyh@u.washington.edu
Lloyd
Gareth P
GP
Viswanath
K
K
Smith
Tenbroeck
T
Basen-Engquist
Karen
K
Vernon
Sally W
SW
Turner
Gina
G
Hesse
Bradford W
BW
Crammer
Corinne
C
von Wagner
Christian
C
Backinger
Cathy L
CL
D003142:Communication; D006293:Health Promotion; D006801:Humans; D040541:Marketing; D008402:Mass Media; D020380:Needs Assessment; D009369:Neoplasms / Q000517:prevention & control*; D011322:Primary Prevention; D055502:Secondary Prevention