title: Mass media and marketing communication promoting primary and secondary cancer prevention.
abstract: People often seek and receive cancer information from mass media (including television, radio, print media, and the Internet), and marketing strategies often inform cancer information needs assessment, message development, and channel selection. In this article, we present the discussion of a 2-hour working group convened for a cancer communications workshop held at the 2008 Society of Behavioral Medicine meeting in San Diego, CA. During the session, an interdisciplinary group of investigators discussed the current state of the science for mass media and marketing communication promoting primary and secondary cancer prevention. We discussed current research, new research areas, methodologies and theories needed to move the field forward, and critical areas and disciplines for future research.
authors.affiliation: University of Washington, Seattle, Washington, USA. peggyh@u.washington.edu
authors.forename: Peggy
authors.initials: P
authors.lastname: Hannon
authors.forename: Gareth P
authors.initials: GP
authors.lastname: Lloyd
authors.forename: K
authors.initials: K
authors.lastname: Viswanath
authors.forename: Tenbroeck
authors.initials: T
authors.lastname: Smith
authors.forename: Karen
authors.initials: K
authors.lastname: Basen-Engquist
authors.forename: Sally W
authors.initials: SW
authors.lastname: Vernon
authors.forename: Gina
authors.initials: G
authors.lastname: Turner
authors.forename: Bradford W
authors.initials: BW
authors.lastname: Hesse
authors.forename: Corinne
authors.initials: C
authors.lastname: Crammer
authors.forename: Christian
authors.initials: C
authors.lastname: von Wagner
authors.forename: Cathy L
authors.initials: CL
authors.lastname: Backinger
mesh_terms: D003142:Communication; D006293:Health Promotion; D006801:Humans; D040541:Marketing; D008402:Mass Media; D020380:Needs Assessment; D009369:Neoplasms / Q000517:prevention & control*; D011322:Primary Prevention; D055502:Secondary Prevention