title: Personal, social, and cultural correlates of self-efficacy beliefs among South Korean college smokers.
abstract: Much research has documented the significant influence of self-efficacy on smoking cessation, but considerably less is known as to what health communicators can do to promote or address barriers to self-efficacy. This study investigated personal, social, and cultural correlates of smoking self-efficacy. A survey of college smokers was done in South Korea, where the current smoking rate among males is over 56%. At the personal level, the perceived success-fullness of the last quit trial positively predicted self-efficacy. At the social level, interpersonal communication with friends was positively associated with self-efficacy. The cultural orientation of independent self-construal was positively associated with self-efficacy. These results indicate that factors affecting smokers' self-efficacy are operative in multiple domains and levels. Future communication programs should promote positive perceptions about prior quit trials, and segment the audience in terms of their self-construal to effectively enhance self-efficacy.
authors.affiliation: Department of Communication, Purdue University, West Lafayette, IN 47907-2098, USA. hcho@purdue.edu
authors.forename: Hyunyi
authors.initials: H
authors.lastname: Cho
authors.forename: Jiyeon
authors.initials: J
authors.lastname: So
authors.forename: Jinro
authors.initials: J
authors.lastname: Lee
mesh_terms: D000328:Adult; D003469:Culture; D005260:Female; D006306:Health Surveys; D006801:Humans; D007723:Korea; D008297:Male; D020377:Self Efficacy; D016540:Smoking Cessation / Q000523:psychology*; D013334:Students; D014495:Universities; D055815:Young Adult