title: Medicalisation of food advertising. Nutrition and health claims in magazine food advertisements 1990-2008.
abstract: Food advertising increasingly portrays food as a type of medicine. A content analysis of magazine food advertisements in 1990 through 2008 shows that this was manifested with time more in the (a) nutrition claims and (b) health claims made in food advertisements, as well as the (c) food groups and (d) media genres to which nutrition and health claims in food advertising pertained. This so-called "medicalisation" of food advertising may promote images of the body and mind as malfunctioning unless remedied by the use of--advertised--products.
authors.affiliation: The Amsterdam School of Communications Research ASCoR, University of Amsterdam, Kloveniersburgwal 48, 1012 CX Amsterdam, The Netherlands. s.m.zwier@uva.nl
authors.forename: Sandra
authors.initials: S
authors.lastname: Zwier
mesh_terms: D000329:Advertising; D005260:Female; D005502:Food; D006293:Health Promotion; D006801:Humans; D008511:Medicine; D009426:Netherlands; D018673:Nutrition Policy; D009753:Nutritive Value; D010506:Periodicals as Topic