title: Marketing rebirth. How one hospital brought new life to its stagnant obstetrics program.
authors.affiliation: CentraState Healthcare System, Freehold, NJ, USA. rmackesy@CentraState.com
authors.forename: Richard
authors.initials: R
authors.lastname: Mackesy
mesh_terms: D008389:Marketing of Health Services / Q000379:methods / Q000458:organization & administration*; D009515:New Jersey; D009775:Obstetrics and Gynecology Department, Hospital / Q000706:statistics & numerical data*; D019982:Organizational Case Studies; D016730:Program Development