title: The A word. A marketing audit may improve your company's overall health.
authors.affiliation: Goren & Associates, Atlanta, USA. terri@terrigoren.com
authors.forename: Terri
authors.initials: T
authors.lastname: Goren
mesh_terms: D017598:Efficiency, Organizational; D008330:Management Audit; D008332:Management Quality Circles; D008389:Marketing of Health Services; D014481:United States