How negative experiences shape long-term food preferences. Fifty years from the World War II combat front.
How does a person's first experience with a foreign or unfamiliar food shape their long-term preference and behavior toward that food? To investigate this, 493 American veterans of World War II were surveyed about their preference for Japanese and Chinese food. Pacific veterans who experienced high levels of combat had a stronger dislike for these Asian foods than those Pacific veterans experiencing lower levels of combat. Consistent with expectations, combat experience for European veterans had no impact on their preference for Asian food. The situation in which one is initially exposed to an unfamiliar food may long continue to shape preferences.
Wansink
Brian
B
Cornell University, 110 Warren Hall, Ithaca, NY 14853-7801, United States. bcw28@Cornell.edu
van Ittersum
Koert
K
Werle
Carolina
C
D000368:Aged; D000369:Aged, 80 and over; D000704:Analysis of Variance; D001245:Association Learning; D005518:Food Preferences / Q000208:ethnology / Q000523:psychology*; D006801:Humans; D008297:Male; D008568:Memory; D012153:Retention, Psychology; D013997:Time Factors; D014728:Veterans / Q000523:psychology*; D047789:World War II