Marketing rebirth. How one hospital brought new life to its stagnant obstetrics program.
Mackesy
Richard
R
CentraState Healthcare System, Freehold, NJ, USA. rmackesy@CentraState.com
D008389:Marketing of Health Services / Q000379:methods / Q000458:organization & administration*; D009515:New Jersey; D009775:Obstetrics and Gynecology Department, Hospital / Q000706:statistics & numerical data*; D019982:Organizational Case Studies; D016730:Program Development