title: Prostate cancer communication strategies recommended by older African-American men in South Carolina: a qualitative analysis.
abstract: BACKGROUND
  Mortality from prostate cancer (PrCA) in African-American (AA) men is significantly higher than in European-American (EA) men.
  
  
  METHODS
  Purposive sampling identified 25 AA men >or=45 years for interviews/focus groups. Participants were asked about cancer information-seeking behaviors, capacity to use information, and recommendations for messages and message delivery. Transcripts were analyzed for themes about PrCA communication.
  
  
  RESULTS
  Barriers to information seeking were fear, poor resources, and limited family communication. Participants requested messages stressing men's "ownership" of PrCA delivered "word-of-mouth" by clergymen, AA women, and AA PrCA survivors.
  
  
  CONCLUSIONS
  Direct and timely messages about PrCA should be developed for AA men.
authors.affiliation: Department of Health Promotion, Education, and Behavior, Arnold School of Public Health, University of South Carolina, Columbia, SC 29208, USA. dfriedma@mailbox.sc.edu
authors.forename: Daniela B
authors.initials: DB
authors.lastname: Friedman
authors.forename: Sara J
authors.initials: SJ
authors.lastname: Corwin
authors.forename: India D
authors.initials: ID
authors.lastname: Rose
authors.forename: Gregory M
authors.initials: GM
authors.lastname: Dominick
mesh_terms: D001741:Black or African American / Q000208:ethnology*; D000368:Aged; D001294:Attitude to Health; D003142:Communication; D004522:Educational Status; D005260:Female; D017144:Focus Groups; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D008297:Male; D008875:Middle Aged; D010353:Patient Education as Topic / Q000379:methods*; D011471:Prostatic Neoplasms / Q000208:ethnology* / Q000523:psychology; D013022:South Carolina