The 'big pharma' dilemma: develop new drugs or promote existing ones?
Weiss
Dan
D
Leon Recanati Graduate School of Business Administration, Tel Aviv University, Tel Aviv, Israel.
Naik
Prasad
P
Weiss
Ram
R
D055808:Drug Discovery; D004345:Drug Industry / Q000191:economics*; D012106:Research; D040841:Resource Allocation