title: Lights, camera, promotion: making media relations work.
abstract: Media relations isn't part of the typical pharmacy school curriculum, but communicating with the media is a skill that senior care pharmacists need to get their message out to consumers. These practitioners must be able to conduct effective interviews, develop relationships with reporters and producers, and establish themselves as experts in their fields. When pharmacists are media savvy, they enjoy the benefit of increased visibility and opportunities to positively influence safe medication use by consumers nationwide.
authors: Joanne
authors: J
authors: Kaldy
mesh_terms: D003146:Communications Media; D006801:Humans; D007407:Interviews as Topic; D008027:Light; D010595:Pharmacists