title: The 'big pharma' dilemma: develop new drugs or promote existing ones?
authors: Leon Recanati Graduate School of Business Administration, Tel Aviv University, Tel Aviv, Israel.
authors: Dan
authors: D
authors: Weiss
authors: Prasad
authors: P
authors: Naik
authors: Ram
authors: R
authors: Weiss
mesh_terms: D055808:Drug Discovery; D004345:Drug Industry / Q000191:economics*; D012106:Research; D040841:Resource Allocation