A comparison of web-based and paper-based survey methods: testing assumptions of survey mode and response cost.
Web-based surveys have become more prevalent in areas such as evaluation, research, and marketing research to name a few. The proliferation of these online surveys raises the question, how do response rates compare with traditional surveys and at what cost? This research explored response rates and costs for Web-based surveys, paper surveys, and mixed-mode surveys. The participants included evaluators from the American Evaluation Association (AEA). Results included that mixed-mode, while more expensive, had higher response rates.
Greenlaw
Corey
C
Fresno County Office of Education, Fresno, CA, USA.
Brown-Welty
Sharon
S
D003625:Data Collection / Q000191:economics / Q000379:methods*; D004651:Employment / Q000706:statistics & numerical data; D006801:Humans; D020407:Internet / Q000191:economics; D010209:Paper; D010865:Pilot Projects; D011177:Postal Service / Q000191:economics; D014481:United States