title: The track of brain activity during the observation of TV commercials with the high-resolution EEG technology.
abstract: We estimate cortical activity in normal subjects during the observation of TV commercials inserted within a movie by using high-resolution EEG techniques. The brain activity was evaluated in both time and frequency domains by solving the associate inverse problem of EEG with the use of realistic head models. In particular, we recover statistically significant information about cortical areas engaged by particular scenes inserted within the TV commercial proposed with respect to the brain activity estimated while watching a documentary. Results obtained in the population investigated suggest that the statistically significant brain activity during the observation of the TV commercial was mainly concentrated in frontoparietal cortical areas, roughly coincident with the Brodmann areas 8, 9, and 7, in the analyzed population.
authors: IRCCS, Fondazione Santa Lucia, 00179 Rome, Italy.
authors: Laura
authors: L
authors: Astolfi
authors: Giovanni
authors: G
authors: Vecchiato
authors: Fabrizio
authors: F
authors: De Vico Fallani
authors: Serenella
authors: S
authors: Salinari
authors: Febo
authors: F
authors: Cincotti
authors: Fabio
authors: F
authors: Aloise
authors: Donatella
authors: D
authors: Mattia
authors: Maria Grazia
authors: MG
authors: Marciani
authors: Luigi
authors: L
authors: Bianchi
authors: Ramon
authors: R
authors: Soranzo
authors: Fabio
authors: F
authors: Babiloni