Defining issue-based publics for public engagement: climate change as a case study.
Understanding your audiences' perceptions is key to the success of any communication campaign. This research note outlines a pilot study using the Situational Model of publics to segment the broader public. Focus groups were used to study publics' understandings and perceptions of climate change to determine if this issue-based publics model is relevant to this field. The work shows the potential of this model of publics, but in the case of climate change it may need a minor refinement.
Featherstone
Helen
H
Faculty of Applied Science, University of the West of England, Bristol, UK. helen2.featherstone@uwe.ac.uk
Weitkamp
Emma
E
Ling
Katy
K
Burnet
Frank
F
D001364:Awareness; D057231:Climate Change; D017144:Focus Groups; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D015233:Models, Statistical; D008962:Models, Theoretical; D010865:Pilot Projects; D036301:Qualitative Research; D012586:Science / Q000193:education*; D012938:Social Perception