title: [The doctor as seen by advertisements of drug companies of the 20th century].
abstract: Pharmaceutical advertising during the XXth century was related to many subjects, the objective being to amuse physicians. One of the subject was the physician himself and its image throughout history. What can be found is the idea that the physician inherits a long tradition, but he is also able to laugh at himself doing his art.
authors: Bruno
authors: B
authors: Bonnemain
mesh_terms: D000329:Advertising / Q000266:history*; D004345:Drug Industry / Q000266:history*; D049673:History, 20th Century; D006801:Humans; D010820:Physicians / Q000266:history*; D014925:Wit and Humor as Topic