title: Comparative effectiveness--thinking beyond medication A versus medication B.
authors.affiliation: University of Pennsylvania and the Philadelphia Veterans Affairs Medical Center, Philadelphia, USA.
authors.forename: Kevin G
authors.initials: KG
authors.lastname: Volpp
authors.forename: Anup
authors.initials: A
authors.lastname: Das
mesh_terms: D003695:Delivery of Health Care; D004358:Drug Therapy; D015438:Health Behavior; D006302:Health Services Research; D006801:Humans; D040242:Risk Reduction Behavior; D014481:United States