title: [MPOWER--strategy for fighting the global tobacco epidemic].
abstract: It is estimated that tobacco use may cause death of 5 million people in 2008, which is higher than the number of deaths attributed to tuberculosis (TB), HIV/AIDS and malaria taken together. By 2030, the number of deaths related to the tobacco epidemic could exceed annually even 8 million. Despite many difficulties, a growing number of countries undertake intensive actions aimed at tobacco control. The objective of this paper was to discuss the major objectives of the MPOWER Report issued by the World Health Organization (WHO). The MPOWER package consists a set of six key and most effective strategies for fighting the global tobacco epidemic: 1) Monitoring tobacco consumption and the effectiveness of preventive measures; 2) Protect people from tobacco smoke; 3) Offer help to quit tobacco use; 4) Warn about the dangers of tobacco; 5) Enforce bans on tobacco advertising, promotion and sponsorship; and 6) Raise taxes on tobacco. It is proven that these strategies implemented in the compatible way, effectively decreases tobacco use. In addition, MPOWER comprises epidemiological data, information on implemented tobacco control measures and their efficiency. MPOWER is the only one document of a somewhat strategic nature that is a source of information on the spread of tobacco epidemic, as well as of suggestions concerning specific actions for supporting the fight against this epidemic.
authors.affiliation: Biuro WHO w Polsce, Warszawa, Swiatowa Organizacja Zdrowia, Biuro Regionalne dla Europy. kad@euro.who.int
authors.forename: Dorota
authors.initials: D
authors.lastname: Kaleta
authors.forename: Anna
authors.initials: A
authors.lastname: Kozieł
authors.forename: Paulina
authors.initials: P
authors.lastname: Miśkiewicz
mesh_terms: D004781:Environmental Exposure / Q000517:prevention & control; D014943:Global Health; D006266:Health Education / Q000458:organization & administration*; D007722:Health Knowledge, Attitudes, Practice; D006293:Health Promotion / Q000458:organization & administration*; D006801:Humans; D007390:International Agencies; D008389:Marketing of Health Services / Q000458:organization & administration; D015397:Program Evaluation; D012907:Smoking / Q000453:epidemiology*; D016540:Smoking Cessation / Q000379:methods* / Q000706:statistics & numerical data; D000074606:Smoking Prevention; D014029:Tobacco Use Disorder / Q000453:epidemiology / Q000517:prevention & control; D014944:World Health Organization