title: Time to tweet?
abstract: Twitter is popping up in hospitals from the C-suite to the OR. Whether it's a savvy marketing tool or a fad that will soon fade is an open question.
authors.forename: Haydn
authors.initials: H
authors.lastname: Bush
mesh_terms: D003142:Communication; D006739:Hospital Administration / Q000379:methods*; D006801:Humans; D020407:Internet; D011641:Public Relations; D013514:Surgical Procedures, Operative