title: Still looking for health outcomes in all the wrong places? Misinterpreted observational evidence, medication adherence promotion, and value-based insurance design.
authors.forename: Kathleen A
authors.initials: KA
authors.lastname: Fairman
authors.forename: Frederic R
authors.initials: FR
authors.lastname: Curtiss
mesh_terms: D015982:Bias; D015984:Causality; D003627:Data Interpretation, Statistical; D019317:Evidence-Based Medicine; D006293:Health Promotion; D006801:Humans; D007348:Insurance, Health; D055118:Medication Adherence; D017063:Outcome Assessment, Health Care; D016032:Randomized Controlled Trials as Topic