[Can tobacco companies be good corporate citizens?].
Tobacco companies have jumped on the Corporate social responsibility (CSR) bandwagon as a tentative to be societally accepted as responsible actors and good corporate citizens. This is however not possible for two reasons. First, the product they sell is lethal and thus not compatible with the precondition of doing no harm to be a good corporate citizen. Second, the behavior of tobacco firms is not responsible, being illustrated by four examples: junk science versus sound science strategy, seducing young smokers, political lobbying and getting customers on new markets. To conclude, three implications for regulating the activities of the tobacco industry are given.
Palazzo
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Guido Palazzo et Sébastien Mena, Faculté HEC, Université de Lausanne, 1015 Lausanne.
Mena
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D000329:Advertising; D006801:Humans; D008119:Lobbying; D012941:Social Responsibility; D019460:Tobacco Industry