title: Hit and miss: Innovation and the dissemination of evidence based psychological treatments.
abstract: Dissemination is complex. It depends on the value of what is being disseminated to the recipient, and on professional and financial barriers to the adoption of what is being disseminated. Four examples are considered. In the first, an effective treatment program for adult stutterers, the tribal nature of health care slowed adoption. In the second, a model anxiety disorders clinic, a text book and matching video aided dissemination. In the third, government policy made it difficult for primary care physicians to carry out the CBT they had learned. In the fourth, the internet treatment for anxiety and depression succeeded because of the pent up demand for such services among the public.
authors.affiliation: Clinical Research Unit for Anxiety Disorders, School of Psychiatry, University of New South Wales, Australia. gavina@unsw.edu.au
authors.forename: Gavin
authors.initials: G
authors.lastname: Andrews
authors.forename: Nickolai
authors.initials: N
authors.lastname: Titov
mesh_terms: D000328:Adult; D001008:Anxiety Disorders / Q000628:therapy*; D015928:Cognitive Behavioral Therapy; D003866:Depressive Disorder / Q000628:therapy*; D004059:Diffusion of Innovation; D055317:Evidence-Based Practice; D006801:Humans; D020407:Internet; D013342:Stuttering / Q000628:therapy*