[Marketing macroenvironment of a sanatorium and spa facility as a study object and a factor of strategic decision making].
Analysis of marketing macroenvironment is an important stage in the formulation of the strategy for the development and operation of a therapeutic and preventive healthcare facility making possible rapid adjustment to sharply changing marketing conditions. The possibility of using expert evaluation for the analysis of the marketing macroenvironment of a sanatorium and spa facility and a concrete medical care service provided (peloidotherapy) is illustrated. The study covers five aspects of marketing macroenvironment, viz. socio-demographic, technological, economic, political and ecological.
Babaskin
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D003657:Decision Making; D003695:Delivery of Health Care / Q000191:economics*; D004463:Ecology; D006294:Health Resorts / Q000191:economics*; D008389:Marketing of Health Services / Q000458:organization & administration*; D009937:Organizational Objectives / Q000191:economics; D010934:Planning Techniques; D012426:Russia; D012959:Socioeconomic Factors