[The ideal body: media pedagogy].
We present enunciations that circulate in the media regarding the body, discussing the ways in which the speeches related with the maintenance of health and aesthetics invest in its improvement. Therefore, we used the Caderno Vida, a weekly insert of Zero Hora, for we understand it as owner of a proper speech that has the power of subjectivate people The analysis is part of Cultural Studies and it is based on the ideas of Michel Foucault. The methodological strategy used was the speech analysis of subjects about body care. The periodical questions its readers using speeches that point to beauty health and success The constructed categories were: how is the ideal body, what to do to have such body and why we must have this body Balanced feeding, practice of regular physical activities and the accomplishment of plastic surgeries are recommendations recurrently found in weekly inserts.
Ribeiro
Rubia Guimarães
RG
Escola de Enfermagem, Universidade Federal do Rio Grande do Sul, Brasil. rubiagribeiro@yahoo.com.br
da Silva
Karen Schein
KS
Kruse
Maria Henriqueta Luce
MH
D001828:Body Image; D003469:Culture; D004954:Esthetics; D005260:Female; D018594:Human Body; D006801:Humans; D007802:Language; D008297:Male; D008402:Mass Media; D010684:Philosophy; D011639:Public Opinion; D012649:Self Concept; D012938:Social Perception; D013518:Surgery, Plastic