title: Pharmaceutical R&D: the road to positive returns.
authors: McKinsey & Company, 55 East 52nd Street, New York, NY 10055, USA. Eric_David@mckinsey.com
authors: Eric
authors: E
authors: David
authors: Tony
authors: T
authors: Tramontin
authors: Rodney
authors: R
authors: Zemmel
mesh_terms: D003657:Decision Making; D004345:Drug Industry / Q000191:economics / Q000639:trends*; D017598:Efficiency, Organizational / Q000191:economics / Q000639:trends*; D006801:Humans; D017146:Models, Organizational; D012106:Research / Q000191:economics / Q000639:trends*