title: Public perceptions of health care professionals' participation in pharmaceutical marketing.
abstract: Trust in the nurse-patient relationship is maintained not by how professionals perceive their actions but rather by how the public perceives them. However, little is known about the public's view of nurses and other health care professionals who participate in pharmaceutical marketing. Our study describes public perceptions of health care providers' role in pharmaceutical marketing and compares their responses with those of a random sample of licensed family nurse practitioners. The family nurse practitioners perceived their participation in marketing activities as significantly more ethically appropriate than did the public responders. Further research is warranted before conclusions can be drawn, but these early findings suggest that nurse practitioners should consider a conservative approach to participating in pharmaceutical marketing.
authors: William Jewell College, Department of Nursing, 500 College Hill, Liberty, MO 64068, USA. criggern@william.jewell.edu
authors: Nancy J
authors: NJ
authors: Crigger
authors: Laura
authors: L
authors: Courter
authors: Kristen
authors: K
authors: Hayes
authors: K
authors: K
authors: Shepherd
mesh_terms: D000328:Adult; D000368:Aged; D001291:Attitude of Health Personnel; D001294:Attitude to Health; D004345:Drug Industry / Q000941:ethics / Q000458:organization & administration; D022143:Family Nursing / Q000941:ethics / Q000458:organization & administration; D005260:Female; D037921:Gift Giving / Q000941:ethics; D006801:Humans; D008297:Male; D008389:Marketing of Health Services / Q000941:ethics / Q000458:organization & administration; D008875:Middle Aged; D008923:Missouri; D009722:Nurse Practitioners / Q000941:ethics / Q000458:organization & administration / Q000523:psychology; D024802:Nurse's Role / Q000523:psychology; D009723:Nurse-Patient Relations; D015404:Nursing Methodology Research; D011639:Public Opinion; D012189:Retrospective Studies; D012649:Self Concept; D018709:Statistics, Nonparametric; D011795:Surveys and Questionnaires; D035502:Trust