title: Has the tsunami arrived? Part II.
abstract: Healthcare is an industry in the midst of significant change. After years of double-digit cost increases, the system has reached a tipping point. Where once only employers were heard crying out for change, the call is now coming from all levels of American society. The voice that is most important to effect change is the newest--that of the consumer. In part two of our overview of the healthcare tsunami, we hope to offer you some insights and practical ideas on how to improve the return on investment of your marketing. We believe those who work to understand the new market forces and react with insight will not just survive during the tsunami, they will thrive.
authors: WAVE Strategy, LLC, 330 S. Whitney Way, Suite #300, Madison, WI 53705, USA.
authors: Dean
authors: D
authors: Halverson
authors: Wayne
authors: W
authors: Glowac
mesh_terms: D003258:Consumer Behavior / Q000191:economics* / Q000706:statistics & numerical data; D006801:Humans; D040541:Marketing; D010821:Physicians, Family / Q000191:economics*; D011216:Practice Management, Medical / Q000191:economics* / Q000706:statistics & numerical data; D014481:United States