[Psychosocial factors associated with domestic water consumption in a semidesert region].
OBJECTIVE
To analyze psychosocial factors related with domestic water consumption in Hermosillo, Sonora, a semidesert region in northwestern Mexico. An intentionally selected sample of 198 people (79 men and 119 women) from a higher education institution was used to evaluate the theories of rational action and self-efficacy.


METHODS
A scale with the psychosocial factors to be analyzed and Likert-type items was applied.


RESULTS
The age mean was 35 years old. A positive moderate association was found between the diverse factors, particularly between intention-norm, beliefs-intention, beliefs-self-efficacy, attitude-intention, attitude-self-efficacy, and self-efficacy-intention.


CONCLUSIONS
Despite the fact that the sample characteristics do not allow results to be generalized, the study shows the usefulness of the psychosocial factors that were analyzed and suggests the possibility of including them in educational programs that promote careful water use at home.
Arreguín-Moreno
Rocío Haydee
RH
Universidad de Sonora, Sonora, México. rroman@ciad.mx
Román-Pérez
Rosario
R
Laborín-Alvarez
Jesús Francisco
JF
Moreno
José Luis
JL
Valdez
Elba Abril
EA
Valenzuela
Blanca
B
D000328:Adult; D001494:Baths / Q000706:statistics & numerical data; D003247:Conservation of Natural Resources; D003889:Desert Climate; D005191:Family Characteristics; D005260:Female; D006184:Habits; D007722:Health Knowledge, Attitudes, Practice; D006798:Housing / Q000706:statistics & numerical data; D006801:Humans; D006920:Hygiene; D008297:Male; D008875:Middle Aged; D011584:Psychology; D012941:Social Responsibility; D014881:Water Supply / Q000706:statistics & numerical data; D055815:Young Adult