Influence on consumer behavior: the impact of direct-to-consumer advertising on medication requests for gastroesophageal reflux disease and social anxiety disorder.
A 68-question Internet survey was used to determine the impact of televised direct-to-consumer advertising (DTCA) on consumer-initiated medication changes for the treatment of gastroesophageal reflux disease (GERD) and social anxiety disorder (SAD). Of the 427 respondents, 10% that viewed DTCA for GERD and 6% that viewed DTCA for SAD reported that they subsequently initiated a conversation with their physician. Nearly half of respondents, 47.4% for GERD and 40% for SAD, reported that a change in therapy occurred as a direct result of these discussions. Televised DTCA for these two drug classes can have a significant impact on patient-initiated prescription requests.
Khanfar
Nile M
NM
Nova Southeastern University, College of Pharmacy, Pharmaceutical and Administrative Pharmacy, Palm Beach Gardens, Florida 33410, USA.
Polen
Hyla H
HH
Clauson
Kevin A
KA
D000293:Adolescent; D000328:Adult; D000329:Advertising; D000368:Aged; D014151:Anti-Anxiety Agents / Q000627:therapeutic use*; D000897:Anti-Ulcer Agents / Q000627:therapeutic use; D001008:Anxiety Disorders / Q000188:drug therapy*; D005260:Female; D005431:Florida; D005764:Gastroesophageal Reflux / Q000188:drug therapy*; D015438:Health Behavior; D006801:Humans; D020407:Internet; D008297:Male; D008875:Middle Aged; D017060:Patient Satisfaction / Q000706:statistics & numerical data*; D010818:Practice Patterns, Physicians' / Q000706:statistics & numerical data; D054328:Proton Pump Inhibitors / Q000627:therapeutic use*; D011795:Surveys and Questionnaires; D013690:Television / Q000706:statistics & numerical data; D014481:United States; D055815:Young Adult
D014151:Anti-Anxiety Agents; D000897:Anti-Ulcer Agents; D054328:Proton Pump Inhibitors