Encouraging patients with depressive symptoms to seek care: a mixed methods approach to message development.
OBJECTIVE
To assess the message preferences of individuals affected by depression as part of a project that will evaluate interventions to encourage at-risk patients to talk to their physicians about depression.


METHODS
Adaptive Conjoint Analysis (ACA) of 32 messages defined by 10 message attributes. Messages were developed based on input from three focus groups comprised of individuals with a personal and/or family history of depression, then tested using volunteers from an Internet health community. In an online conjoint survey, 249 respondents with depression rated their liking of the messages constructed for each attribute. They were then presented with two message sets and rated their preferences. Preference utilities were generated using hierarchical Bayes estimation.


RESULTS
The optimal communication approach described both psychological and physical symptoms of depression, recognized multiple treatment options, offered lifetime prevalence data, noted that depression can affect anyone, and acknowledged that finding an effective treatment can take time.


CONCLUSIONS
Individuals with depression respond differently to depression care messages, underscoring the need for careful message development and evaluation.


CONCLUSIONS
ACA, used in conjunction with focus groups, is a promising approach for developing and testing messages in the formative research stage of intervention development.
Bell
Robert A
RA
Department of Communication, University of California, Davis, CA 95616, USA. rabell@ucdavis.edu
Paterniti
Debora A
DA
Azari
Rahman
R
Duberstein
Paul R
PR
Epstein
Ronald M
RM
Rochlen
Aaron B
AB
Johnson
Megan Dwight
MD
Orrange
Sharon E
SE
Slee
Christina
C
Kravitz
Richard L
RL
D000293:Adolescent; D000328:Adult; D003625:Data Collection; D003661:Decision Support Techniques; D003863:Depression / Q000175:diagnosis* / Q000628:therapy; D003866:Depressive Disorder / Q000175:diagnosis*; D005260:Female; D017144:Focus Groups; D006801:Humans; D008297:Male; D008875:Middle Aged; D017063:Outcome Assessment, Health Care; D010353:Patient Education as Topic; D017060:Patient Satisfaction; D011569:Psychiatric Status Rating Scales; D012959:Socioeconomic Factors; D011795:Surveys and Questionnaires; D014481:United States; D055815:Young Adult
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