title: Cultural difference in neural mechanisms of self-recognition.
abstract: Self-construals are different between Western and East Asian cultures in that the Western self emphasizes self-focused attention more, whereas the East Asian self stresses the fundamental social connections between people more. To investigate whether such cultural difference in self-related processing extends to face recognition, we recorded event-related potentials from British and Chinese subjects while they judged head orientations of their own face or a familiar face in visual displays. For the British, the own-face induced faster responses and a larger negative activity at 280-340 ms over the frontal-central area (N2) relative to the familiar face. In contrast, the Chinese showed weakened self-advantage in behavioral responses and reduced anterior N2 amplitude to the own-face compared with the familiar face. Our findings suggest that enhanced social salience of one's own face results in different neurocognitive processes of self-recognition in Western and Chinese cultures.
authors.affiliation: University of Hull, Hull, UK. jie.sui@hull.ac.uk
authors.forename: Jie
authors.initials: J
authors.lastname: Sui
authors.forename: Chang Hong
authors.initials: CH
authors.lastname: Liu
authors.forename: Shihui
authors.initials: S
authors.lastname: Han
mesh_terms: D000293:Adolescent; D000328:Adult; D000704:Analysis of Variance; D001931:Brain Mapping; D002540:Cerebral Cortex / Q000502:physiology*; D002681:China; D003431:Cross-Cultural Comparison; D004569:Electroencephalography; D004739:England; D005074:Evoked Potentials, Visual / Q000502:physiology; D005145:Face; D005260:Female; D006801:Humans; D008297:Male; D010364:Pattern Recognition, Visual / Q000502:physiology*; D010775:Photic Stimulation / Q000379:methods; D011597:Psychomotor Performance / Q000502:physiology; D011930:Reaction Time / Q000502:physiology; D021641:Recognition, Psychology / Q000502:physiology*; D012649:Self Concept; D013223:Statistics as Topic; D013997:Time Factors; D055815:Young Adult