[Factors related to awareness on tobacco advertisement and promotion among adults in six cities in China].
OBJECTIVE
To know the situation of tobacco advertisement, promotions and related factors in six cities in China.


METHODS
4815 adults (above 18 years), selected form Beijing, Shanghai, Shenyang, Changsha, Guangzhou and Yinchuan through probability proportionate sampling and simple random sampling, were investigated through questionnaires.


RESULTS
The most commonly reported channels that smokers noticed tobacco advertisements were billboards (35.6%) and television (34.4%). The most commonly reported tobacco promotional activities that were noticed by smokers were free gifts when buying cigarettes (23.1%) and free samples of cigarettes (13.9%). Smokers in Changsha were more likely to report noticing tobacco advertisement on billboards (chi2 = 562.474, P < 0.00 1), and on television (chi2 = 265.570, P < 0.001). Smokers in Changsha (chi2 = 58.314, P < 0.001) were more likely to notice tobacco related news and games. A logistic regression analysis showed that the living and education level were related to awareness of tobacco advertisement and promotion.


CONCLUSIONS
It was universal to see tobacco advertisement and promotions in cities in China but the laws and regulations about tobacco-control were not uniformly executed in different cities. It is necessary to perfect and uniform related laws and regulations.
Yang
Yan
Y
National Center for Chronic and Noncommunicable Disease Control and Prevention, Chinese Center for Disease Control and Prevention, Beijing 100050, China.
Wu
Xi
X
Li
Qiang
Q
Jiao
Shu-fang
SF
Li
Xun
X
Li
Xin-jian
XJ
Zhu
Guo-ping
GP
Du
Lin
L
Zhao
Jian-hua
JH
Jiang
Yuan
Y
Feng
Guo-ze
GZ
D000293:Adolescent; D000328:Adult; D000329:Advertising; D000368:Aged; D002681:China; D003627:Data Interpretation, Statistical; D005260:Female; D006801:Humans; D008297:Male; D040541:Marketing / Q000379:methods / Q000706:statistics & numerical data*; D008875:Middle Aged; D011795:Surveys and Questionnaires; D019460:Tobacco Industry / Q000191:economics*; D055815:Young Adult