title: Image gently, step lightly: increasing radiation dose awareness in pediatric interventions through an international social marketing campaign.
abstract: In the past several decades, advances in imaging and interventional techniques have been accompanied by an increase in medical radiation dose to the public. Radiation exposure is even more important in children, who are more sensitive to radiation and have a longer lifespan during which effects may manifest. To address radiation safety in pediatric computed tomography, in 2008 the Alliance for Radiation Safety in Pediatric Imaging launched an international social marketing campaign entitled Image Gently. This article describes the next phase of the Image Gently campaign, entitled Step Lightly, which focuses on radiation safety in pediatric interventional radiology.
authors.affiliation: Department of Radiology, Seattle Children's Hospital, University of Washington, Seattle, WA 98104, USA. msidhu@searad.com
authors.forename: Manrita K
authors.initials: MK
authors.lastname: Sidhu
authors.forename: Marilyn J
authors.initials: MJ
authors.lastname: Goske
authors.forename: Brian J
authors.initials: BJ
authors.lastname: Coley
authors.forename: Bairbre
authors.initials: B
authors.lastname: Connolly
authors.forename: John
authors.initials: J
authors.lastname: Racadio
authors.forename: Terry T
authors.initials: TT
authors.lastname: Yoshizumi
authors.forename: Tara
authors.initials: T
authors.lastname: Utley
authors.forename: Keith J
authors.initials: KJ
authors.lastname: Strauss
mesh_terms: D002648:Child; D004501:Education, Medical / Q000458:organization & administration*; D006801:Humans; D038622:Internationality; D010372:Pediatrics / Q000458:organization & administration*; D010820:Physicians; D011835:Radiation Protection; D015641:Radiography, Interventional; D040241:Social Marketing; D012955:Societies, Medical / Q000458:organization & administration*