title: Analytics assist communications. Successful marketing departments develop customer profiles that contain information on how and when their customers wish to receive communications.
authors.affiliation: SAS Customer Intelligence Solutions, Cary, N.C., USA.
authors.forename: Larry
authors.initials: L
authors.lastname: Mosiman
mesh_terms: D054626:Consumer Health Information; D019468:Disease Management; D006293:Health Promotion / Q000379:methods; D006801:Humans; D007255:Information Services; D008389:Marketing of Health Services