title: Increasing seat belt use on a college campus: an evaluation of two prompting procedures.
abstract: Seat belt use is an important factor in the prevention of automobile accidents involving injuries and fatalities. The current study used a multielement design to compare the "Click It or Ticket" and "Please Buckle Up--I Care" procedures. Results indicate that the Click It or Ticket prompt resulted in a 20-percentage-point increase in seat belt use, and Please Buckle Up-I Care resulted in a 14-percentage-point increase.
authors.affiliation: Department of Psychology, Youngstown State University, One University Plaza, Youngstown, Ohio 44555, USA. mcclayton@ysu.edu
authors.forename: Michael C
authors.initials: MC
authors.lastname: Clayton
authors.forename: Bridgett P
authors.initials: BP
authors.lastname: Helms
mesh_terms: D001334:Automobile Driving / Q000523:psychology*; D006801:Humans; D015588:Observer Variation; D012622:Seat Belts / Q000706:statistics & numerical data*; D040241:Social Marketing; D014495:Universities