title: Promoting cancer screening among Ontario Chinese women.
abstract: OBJECTIVE
  Cancer screening participation is typically low among newcomers to Canada. Consequently, mortality and morbidity rates are higher in ethno/cultural populations. There are inherent challenges in reaching these population groups to increase awareness and participation in cancer screening. Many reports have cited the need for culturally appropriate materials and multi-pronged strategies for effective outreach in the Chinese community. This paper outlines the consultation/development process and evaluation strategy for promoting cancer screening among Chinese women with limited English language skills.
  
  
  METHODS
  As Chinese is the third most commonly spoken language in Canada, this community education project focused on health promoters providing services to Chinese women 50 years and older.
  
  
  METHODS
  Ontario communities.
  
  
  METHODS
  Partners and stakeholders were consulted and engaged to define the best approach to develop and distribute culturally sensitive public education resources to assist communities in realizing greater awareness of and participation in cancer screening.
  
  
  RESULTS
  Customized resource kits were developed and distributed to the target population over the course of two phases of this project. An evaluation strategy was designed and implemented to assess the impact of the project.
  
  
  CONCLUSIONS
  The process to develop culturally sensitive and evidence-based materials for Chinese is detailed in this article. This multi-year project designed and distributed customized resource kits, through consultation with partners and stakeholders. Project outcomes will be further assessed one year after distribution of the kits. This project template may be useful for adaptation and use in other ethnocultural groups within and outside Ontario.
authors.affiliation: Prevention and Screening, Cancer Care Ontario, Toronto, ON. robbi.howlett@cancercare.on.ca
authors.forename: Roberta I
authors.initials: RI
authors.lastname: Howlett
authors.forename: Susan
authors.initials: S
authors.lastname: Larsh
authors.forename: Lorna
authors.initials: L
authors.lastname: Dobi
authors.forename: Verna
authors.initials: V
authors.lastname: Mai
mesh_terms: D000069:Acculturation; D002681:China / Q000208:ethnology; D003469:Culture; D005260:Female; D006266:Health Education; D006293:Health Promotion; D006801:Humans; D008403:Mass Screening; D008875:Middle Aged; D009369:Neoplasms / Q000175:diagnosis* / Q000453:epidemiology; D009864:Ontario / Q000453:epidemiology; D010342:Patient Acceptance of Health Care / Q000208:ethnology*; D040241:Social Marketing; D035862:Vulnerable Populations; D016387:Women's Health