Increasing seat belt use on a college campus: an evaluation of two prompting procedures.
Seat belt use is an important factor in the prevention of automobile accidents involving injuries and fatalities. The current study used a multielement design to compare the "Click It or Ticket" and "Please Buckle Up--I Care" procedures. Results indicate that the Click It or Ticket prompt resulted in a 20-percentage-point increase in seat belt use, and Please Buckle Up-I Care resulted in a 14-percentage-point increase.
Clayton
Michael C
MC
Department of Psychology, Youngstown State University, One University Plaza, Youngstown, Ohio 44555, USA. mcclayton@ysu.edu
Helms
Bridgett P
BP
D001334:Automobile Driving / Q000523:psychology*; D006801:Humans; D015588:Observer Variation; D012622:Seat Belts / Q000706:statistics & numerical data*; D040241:Social Marketing; D014495:Universities