title: Patients, not purchases. Customer relationship management is slowly, and carefully, finding its way into healthcare.
abstract: Though patient satisfaction initiatives exist in healthcare, they rarely fall under the CRM moniker. Some subscription software can help hospitals track patient demographics. Building brand loyalty begins with improving patient experience. Report cards are often used to measure and improve the patient experience.
authors.forename: Daphne
authors.initials: D
authors.lastname: Lawrence
mesh_terms: D003695:Delivery of Health Care; D006801:Humans; D017060:Patient Satisfaction; D014481:United States