title: The super practice: a marketing and professionalism hybrid.
abstract: The old standard dental practice of yesterday, with a stubborn dentist who thinks marketing and advertising (concepts key to retail establishment success) are "unethical" doesn't cut it anymore. The practical retail concepts discussed about in this article allow dentists to create a marketing and professionalism hybrid. Providing first-class, customer-service treatment is the underlying principle. Patients who feel their dentist and staff know them will always feel at ease and a great sense of loyalty. The reward for treating patients like customers, consumers, and friends is that patients patronize businesses, including dental practices that meet or exceed their expectations. There's a man driving down your street right now with a toothache. Will it be your practice or the one down the block.
authors.forename: H
authors.initials: H
authors.lastname: Farran
mesh_terms: D001071:Appointments and Schedules; D001291:Attitude of Health Personnel; D003142:Communication; D003797:Dental Staff; D003812:Dentist-Patient Relations; D006801:Humans; D007588:Job Satisfaction; D008389:Marketing of Health Services / Q000191:economics / Q000458:organization & administration*; D011215:Practice Management, Dental / Q000191:economics / Q000458:organization & administration*; D011369:Professional-Patient Relations