Unveiled: pre-wedding weight concerns and health and beauty plans of Australian brides.
This study investigated the prevalence of appearance and weight-related concerns in 879 Australian brides-to-be recruited from five bridal websites. Close to 75 per cent of the sample intended to exercise more and follow a 'healthy eating plan', while over 35 per cent planned to cut fat or carbohydrates out of their diets. On average, participants wished to lose over 8 kg (18 lbs) by their wedding day, and one-third had been told to lose weight by someone else for the wedding. These findings demonstrate the salience of appearance concerns among brides-to-be and highlight the need to promote a healthier bridal body ideal.
Prichard
Ivanka
I
School of Psychology, Flinders University, Australia. Ivanka.Prichard@flinders.edu.au
Tiggemann
Marika
M
D000293:Adolescent; D000328:Adult; D001315:Australia; D001505:Beauty Culture; D001828:Body Image; D005260:Female; D015438:Health Behavior; D006801:Humans; D033182:Intention; D008393:Marriage; D008875:Middle Aged; D050177:Overweight; D011795:Surveys and Questionnaires; D015431:Weight Loss; D055815:Young Adult