[Tobacco and advertising. Systematic review of the articles published between 2000 and 2008].
OBJECTIVE
To evaluate the influence of tobacco advertising on consumer habits.


METHODS
Systematic review.


METHODS
PubMed, Ovid, Scielo, Mediclatina, Elsevier-Doyma, Isooc (CSIC) (January 2000-September 2008)


METHODS
A total of 44 national and international articles, linking the consumption of tobacco with any promotional or advertising practice. Articles not focused on the impact of advertising and promotion of cigarettes and research on prevention, intervention, plans and laws were removed.


RESULTS
Advertising influences tobacco consumption. Publicity leads to starting smoking (5 articles) and maintaining the habit (3 articles). It uses the relationship between advertising and smoker's image and concept (5 articles) and different advertising strategies (22 articles).


CONCLUSIONS
The advertising developed by the tobacco industry uses different strategies of influence on the consumption of cigarettes in the population.
March Cerdá
Joan Carles
JC
Escuela Andaluza de Salud Pública, Granada, España.
Suess
Astrid
A
Danet
Alina
A
Prieto Rodríguez
María Angeles
MA
Romero Vallecillos
Manuel
M
D000329:Advertising; D015706:Bibliometrics; D006801:Humans; D011643:Publishing / Q000706:statistics & numerical data; D012907:Smoking / Q000453:epidemiology*; D013997:Time Factors; D019460:Tobacco Industry