Smoker sensitivity to retail tobacco displays and quitting: a cohort study.
OBJECTIVE
To assess whether sensitivity to point of sale (POS) cigarette displays influences quitting behaviour.


METHODS
Prospective cohort study.


METHODS
Victoria, Australia.


METHODS
A total of 222 adult smokers were surveyed at baseline in 2006 and followed-up 18 months later.


METHODS
Baseline sensitivity to POS displays, which included the frequency of 'noticing displays', 'impulse purchasing behaviour' and 'deciding on brand based on POS displays'; smoking status at follow-up.


RESULTS
At follow-up, 17.0% were no longer smokers. After adjusting for covariates, compared to those with low POS display sensitivity, smokers who had a medium or high level of sensitivity to POS displays were significantly less likely to have quit at follow-up [odds ratio (OR) = 0.32, 95% confidence interval (CI) = 0.14-0.74; OR = 0.27, 95% CI = 0.08-0.91, respectively].


CONCLUSIONS
The presence of cigarette pack displays in stores may make it more difficult for smokers to quit smoking successfully.
Germain
Daniella
D
Centre for Behavioural Research in Cancer, The Cancer Council Victoria, Victoria, Australia.
McCarthy
Molly
M
Wakefield
Melanie
M
D000328:Adult; D000329:Advertising; D000367:Age Factors; D015331:Cohort Studies; D003132:Commerce; D003463:Cues; D005260:Female; D006801:Humans; D007175:Impulsive Behavior / Q000453:epidemiology / Q000523:psychology; D016015:Logistic Models; D008297:Male; D012907:Smoking / Q000523:psychology*; D016540:Smoking Cessation / Q000523:psychology / Q000706:statistics & numerical data*; D012959:Socioeconomic Factors; D019460:Tobacco Industry; D014739:Victoria