title: Decoupling implicit measures of pleasant and unpleasant social attitudes.
abstract: Social attitudes are integral to understanding a wide range of pathological states. The present study adapted the Implicit Association Test, a widely used implicit measure of attitudes, for understanding social attitudes and behavior. In a first study, data from a traditional "Bipolar" IAT and our modified "Unipolar" pleasant and unpleasant IATs were compared in their associations with explicit measures of social attitudes and behavior. In a second study, we examined the relationship between implicit measures of social attitudes and social behavior during a laboratory procedure. Collectively, the present data support the uncoupling of pleasant and unpleasant valences when using implicit measures to understand social attitudes.
authors.affiliation: Louisiana State University, Department of Psychology, Baton Rouge, 70803, United States. acohen@lsu.edu
authors.forename: Alex S
authors.initials: AS
authors.lastname: Cohen
authors.forename: Melissa R
authors.initials: MR
authors.lastname: Beck
authors.forename: Laura A
authors.initials: LA
authors.lastname: Brown
authors.forename: Gina M
authors.initials: GM
authors.lastname: Najolia
mesh_terms: D000293:Adolescent; D000328:Adult; D000704:Analysis of Variance; D001290:Attitude; D001714:Bipolar Disorder / Q000523:psychology; D005260:Female; D006801:Humans; D007398:Interpersonal Relations; D008297:Male; D008875:Middle Aged; D009483:Neuropsychological Tests; D010555:Personality Inventory; D057181:Pleasure / Q000502:physiology*; D011930:Reaction Time / Q000502:physiology; D012919:Social Behavior; D012938:Social Perception; D011795:Surveys and Questionnaires; D055815:Young Adult