Why does half the world's population have a mobile phone? An examination of consumers' attitudes toward mobile phones.
This study investigated consumers' attitudes toward and uses of mobile phones via self-report questionnaires in 3,021 Chinese participants ranging from 15 to 65 years old. Confirmatory factor analysis suggests that consumers' attitudes toward mobile phones are composed of three dimensions: sense of security, sense of self-character extension, and sense of dependence. Correlational analyses found all mobile phone attitudes correlated to mobile phone uses.
Tian
Lei
L
Department of Psychology, Peking University, Beijing, People's Republic of China .
Shi
Junqi
J
Yang
Zizhen
Z
D000293:Adolescent; D000328:Adult; D000367:Age Factors; D000368:Aged; D001290:Attitude; D040421:Cell Phone / Q000191:economics / Q000706:statistics & numerical data*; D002681:China; D003258:Consumer Behavior; D005163:Factor Analysis, Statistical; D005260:Female; D006801:Humans; D008297:Male; D008875:Middle Aged; D012649:Self Concept; D012647:Self-Assessment; D055815:Young Adult