title: e-Supplement--World Social Marketing Conference 2008: Where is our Coke?
authors.forename: Denise
authors.initials: D
authors.lastname: Ong
authors.forename: Allison
authors.initials: A
authors.lastname: Thorpe
authors.forename: Rowena
authors.initials: R
authors.lastname: Merritt
mesh_terms: D003226:Congresses as Topic; D006293:Health Promotion / Q000639:trends; D006801:Humans; D008389:Marketing of Health Services / Q000458:organization & administration*; D011634:Public Health / Q000639:trends*; D040241:Social Marketing