title: Communicating the risks, and the benefits, of nanotechnology.
abstract: Issues surrounding the wide spectrum of (perceived) risks and possible benefits associated with the rapid advance of modern nanotechnology are deliberated. These include the current realities of nanotechnological hazards, their impact vis-à-vis perceived nanotech-risks and perceived nanotech-benefits, and the consequent repercussions on the public and society. It is argued that both the risks and the benefits of nanoscientific advances must be properly communicated if the public is to support this emerging technology.
authors.affiliation: USC NanoCenter and Department of Statistics, 216 LeConte Bldg., University of South Carolina, Columbia, SC, USA, E-mail: piegorsc@stat.sc.edu.
authors.forename: Walter W
authors.initials: WW
authors.lastname: Piegorsch
authors.forename: Emmanuelle
authors.initials: E
authors.lastname: Schuler