title: Credibility: your most important asset.
abstract: Without credibility, everything you say to investors, potential partners or even your employees can be questioned. Here's how to build and retain it.
authors.affiliation: MacDougall Biomedical Communications, Wellesley, Massachusetts, USA. dmacdougall@macbiocom.com
authors.forename: Douglas
authors.initials: D
authors.lastname: MacDougall
authors.forename: Jennifer
authors.initials: J
authors.lastname: Conrad
mesh_terms: D001709:Biotechnology / Q000191:economics / Q000592:standards*; D003142:Communication; D004989:Ethics; D006801:Humans; D007221:Industry / Q000191:economics / Q000592:standards*; D007449:Investments; D007857:Leadership; D011361:Professional Competence