title: Fruit consumption among people living in a high deprivation New Zealand neighbourhood.
abstract: OBJECTIVE
  To investigate fruit consumption in a high deprivation population in New Zealand.
  
  
  METHODS
  In 2007, 99 door-to-door interviews were conducted in a high deprivation neighbourhood in Auckland with a focus on measuring self-reported fruit consumption.
  
  
  RESULTS
  On average, participants reported eating a serving of fresh fruit five to six times per week. At the time of the interview, more than a third of participants (38%) did not have any fresh fruit in the house and 60% of respondents reported that in the past month they had thrown out fruit between one to four times per week because it was considered to be past its best in terms of eating quality. Fruit juice was consumed on average one to two times per week. Self-efficacy for fruit consumption was positively associated with consumption. Relative to participants with lower levels of self-efficacy for fruit consumption, those with higher levels of self-efficacy were more likely to achieve the target of consuming two or more servings of fruit daily.
  
  
  CONCLUSIONS
  Strategies that aim to increase self-efficacy beliefs for fruit consumption may contribute to improving compliance with the recommended two or more servings daily. Together with strategies that give consideration to the social and cultural context and community level interventions (involving schools, churches and local community groups) they represent a holistic approach that is likely to be necessary for improving fruit consumption in high deprivation populations.
authors.affiliation: The New Zealand Institute for Plant & Food Research Ltd, Auckland 1142, New Zealand. sara.jaeger@plantandfood.co.nz
authors.forename: Sara R
authors.initials: SR
authors.lastname: Jaeger
authors.forename: Christina M
authors.initials: CM
authors.lastname: Bava
mesh_terms: D000293:Adolescent; D000328:Adult; D000368:Aged; D005247:Feeding Behavior; D005260:Female; D005638:Fruit; D006798:Housing / Q000191:economics / Q000706:statistics & numerical data*; D006801:Humans; D008297:Male; D008875:Middle Aged; D009520:New Zealand; D009752:Nutritional Status; D011203:Poverty / Q000191:economics / Q000706:statistics & numerical data*; D012959:Socioeconomic Factors; D011795:Surveys and Questionnaires; D055815:Young Adult