title: Don't give up on practice marketing plans.
authors.affiliation: The PowerPractice, USA. drgerber@powerpractice.com
authors.forename: Gary
authors.initials: G
authors.lastname: Gerber
mesh_terms: D006801:Humans; D008389:Marketing of Health Services / Q000458:organization & administration*; D009907:Optometry / Q000191:economics*; D017410:Practice Guidelines as Topic