title: Establishing cause for developing and implementing a broad-based marketing effort for the health education field.
abstract: What exactly is health education? Professionals with advanced degrees in health education have most likely encountered questions such as these either during introductory coursework or from those inquiring about the field. These queries can prove quite perplexing when asked by individuals who are unaware of the health education profession. Because the act of marketing health education is crucial to the sustainability of the field, the purpose of this article is to (a) explore the issue of describing and promoting health education, (b) establish ideas that can facilitate the provision of coordinated marketing efforts, and (c) offer marketing management and implementation principles that can assist in marketing both health education and health educators. Based on this discussion, the authors suggest building mainstream consensus in regards to marketing message development and implementation to better position health education.
authors.affiliation: Department of Health Education and Behavior, University of Florida, Gainesville, Florida 32611-8210, USA. mstel45@aol.com
authors.forename: Michael
authors.initials: M
authors.lastname: Stellefson
authors.forename: Adam
authors.initials: A
authors.lastname: Barry
authors.forename: Beth H
authors.initials: BH
authors.lastname: Chaney
authors.forename: J Don
authors.initials: JD
authors.lastname: Chaney
authors.forename: Bruce
authors.initials: B
authors.lastname: Hanik
mesh_terms: D040381:Education, Public Health Professional; D006266:Health Education / Q000592:standards; D006281:Health Occupations / Q000145:classification* / Q000193:education / Q000592:standards; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods / Q000458:organization & administration*; D000078329:Workforce