Integrating cell phones and mobile technologies into public health practice: a social marketing perspective.
Mobile communications are being used for many purposes, from instant messaging (IM), mobile or microblogging (Twitter), social networking sites (Facebook, MySpace), e-mail to basic voicemail. A brief background on cell phone and mobile technology use in public health is reviewed. The focus of the article is framing the use of mobile technologies in public health from a social marketer's perspective--using the 4 Ps marketing mix as a guide.
Lefebvre
Craig
C
Department of Prevention and Public Health, Public Health Communication and Marketing, George Washington University Medical Center in Washington, DC, USA. sphrcl@gwumc.edu
D000329:Advertising / Q000379:methods; D040421:Cell Phone; D003365:Costs and Cost Analysis / Q000379:methods; D003625:Data Collection / Q000379:methods; D020407:Internet; D011634:Public Health / Q000379:methods*; D040241:Social Marketing