"Hop to the top with the Iowa Chop": the Iowa Porkettes and cultivating agrarian feminisms in the Midwest, 1964-1992.
Over the course of twenty-eight years, between 1964 and 1991, members of the Iowa Porkettes, the women's auxiliary to the Iowa Pork Producer's Association (IPPA), promoted pork products in order to assert their roles as agricultural producers. For the members of the Porkettes, technological change and the growth of agribusiness provided new opportunities to challenge patriarchal hierarchies in agricultural organizations. Over time, as the overall number of hog farmers declined and the agricultural marketplace increasingly demanded professional expertise, the Porkettes transformed a women's auxiliary into a female-led commodity organization. Initially, members participated in appropriately "feminine" activities including Pork Queen contests, lard-baking contests, consultations with high school home economics instructors, and the distribution of promotional materials. By the late 1970s, however, members began to employ a new rhetoric shaped by their labor on the farm to claim an important stake in the production and marketing of commodities. They took responsibility for large-scale advertising campaigns, managed a growing budget, and became leaders within the IPPA. Their experiences offer insight into broader developments of second wave agrarian feminisms that enabled farm women's organizations to renegotiate gendered divisions of labor, claim new public spaces for women, and demand greater recognition from male agricultural leaders.
Devine
Jenny Barker
JB
Illinois Coll., Jacksonville, IL
D000383:Agriculture / Q000191:economics / Q000193:education / Q000266:history; D003466:Cultural Characteristics; D004467:Economics / Q000266:history; D005191:Family Characteristics / Q000208:ethnology; D019513:Feminism / Q000266:history; D005524:Food Technology / Q000191:economics / Q000193:education / Q000266:history; D049673:History, 20th Century; D007484:Iowa / Q000208:ethnology; D040541:Marketing / Q000191:economics / Q000193:education / Q000266:history; D008461:Meat Products / Q000191:economics / Q000266:history; D008462:Meat-Packing Industry / Q000191:economics / Q000193:education / Q000266:history; D015146:Midwestern United States / Q000208:ethnology; D009938:Organizations / Q000191:economics / Q000266:history; D012922:Social Change / Q000266:history; D012930:Social Dominance; D014838:Volunteers / Q000193:education / Q000266:history / Q000523:psychology; D014933:Women's Rights / Q000191:economics / Q000193:education / Q000266:history; D014931:Women, Working / Q000193:education / Q000266:history / Q000331:legislation & jurisprudence / Q000523:psychology