title: Categorical Data Analysis: Away from ANOVAs (transformation or not) and towards Logit Mixed Models.
abstract: This paper identifies several serious problems with the widespread use of ANOVAs for the analysis of categorical outcome variables such as forced-choice variables, question-answer accuracy, choice in production (e.g. in syntactic priming research), et cetera. I show that even after applying the arcsine-square-root transformation to proportional data, ANOVA can yield spurious results. I discuss conceptual issues underlying these problems and alternatives provided by modern statistics. Specifically, I introduce ordinary logit models (i.e. logistic regression), which are well-suited to analyze categorical data and offer many advantages over ANOVA. Unfortunately, ordinary logit models do not include random effect modeling. To address this issue, I describe mixed logit models (Generalized Linear Mixed Models for binomially distributed outcomes, Breslow & Clayton, 1993), which combine the advantages of ordinary logit models with the ability to account for random subject and item effects in one step of analysis. Throughout the paper, I use a psycholinguistic data set to compare the different statistical methods.
authors.affiliation: Brain and Cognitive Sciences, University of Rochester.
authors.forename: T Florian
authors.initials: TF
authors.lastname: Jaeger