title: Outreach strategy: differentiate or die.
authors.affiliation: Clinical Laboratory Sales Training, LLC, USA.
authors.forename: Peter T
authors.initials: PT
authors.lastname: Francis
mesh_terms: D004465:Economic Competition / Q000458:organization & administration*; D007755:Laboratories, Hospital; D008389:Marketing of Health Services / Q000379:methods*; D014481:United States