title: When the going gets tough, the tough go marketing.
abstract: There is level of uncertainty prevailing in the health care profession today. No one knows what the future will bring for hospitals, pharmaceutical companies, physicians, and patients. However, one thing is certain: physicians will need to market and promote their practices. This article will provide several practical ideas that any practice can use to market and proS mote itself in an ethical fashion.
authors.affiliation: doctorwhiz@gmail.com
authors.forename: Catherine
authors.initials: C
authors.lastname: Maley
authors.forename: Neil H
authors.initials: NH
authors.lastname: Baum
mesh_terms: D006801:Humans; D040541:Marketing; D017060:Patient Satisfaction; D011216:Practice Management, Medical; D011641:Public Relations