Direct-to-consumer advertising of pharmaceuticals: concepts, issues, and research.
Silver
Lawrence S
LS
Stevens
Robert E
RE
Loudon
David
D
D000329:Advertising / Q000266:history / Q000331:legislation & jurisprudence; D054626:Consumer Health Information; D049673:History, 20th Century; D007880:Legislation, Drug; D004364:Pharmaceutical Preparations; D011639:Public Opinion; D014481:United States
D004364:Pharmaceutical Preparations