title: Direct-to-consumer advertising of pharmaceuticals: concepts, issues, and research.
authors.forename: Lawrence S
authors.initials: LS
authors.lastname: Silver
authors.forename: Robert E
authors.initials: RE
authors.lastname: Stevens
authors.forename: David
authors.initials: D
authors.lastname: Loudon
mesh_terms: D000329:Advertising / Q000266:history / Q000331:legislation & jurisprudence; D054626:Consumer Health Information; D049673:History, 20th Century; D007880:Legislation, Drug; D004364:Pharmaceutical Preparations; D011639:Public Opinion; D014481:United States
chemical_list: D004364:Pharmaceutical Preparations