title: Creating a winning organizational culture.
abstract: This article explores the idea of how to create a winning organizational culture. By definition, a winning organizational culture is one that is able to make current innovations stick, while continuously changing based on the demands of the marketplace. More importantly, the article explores the notion that a winning organizational culture can have a profound impact on the conscious of the workforce, helping each individual to become a better, more productive person, who provides important services and products to the community. To form a basis toward defining the structure of what a winning organization culture looks like, 4 experts were asked 12 questions related to the development of an organizational culture. Three of the experts have worked intimately within the health care industry, while a fourth has been charged with turning around an organization that has had a losing culture for 17 years. The article provides insight into the role that values, norms, goals, leadership style, familiarity, and hiring practices play in developing a winning organizational culture. The article also emphasizes the important role that leaders perform in developing an organizational culture.
authors.affiliation: Health Services and Information Management, College of Allied Health Sciences, East Carolina University, Greenville, North Carolina, USA. campbellr@ecu.edu
authors.forename: Robert James
authors.initials: RJ
authors.lastname: Campbell
mesh_terms: D004059:Diffusion of Innovation; D017598:Efficiency, Organizational; D007857:Leadership; D015279:Organizational Culture; D009936:Organizational Innovation; D009937:Organizational Objectives; D014481:United States