title: Individualization at the heart of comparative effectiveness research: the time for i-CER has come.
authors: Department of Medicine, The Center for Health and the Social Sciences, University of Chicago, National Bureau of Economic Research, Chicago, IL, USA. abasu@medicine.bsd.uchicago.edu
authors: Anirban
authors: A
authors: Basu
mesh_terms: D002986:Clinical Trials as Topic; D057186:Comparative Effectiveness Research; D018166:Health Care Reform; D006801:Humans; D014481:United States