[Recruitment of smokers in the Rio de Janeiro subway, Brazil, as a strategy to increase access to quitline services: the impact of novelty].
Creative and innovative strategies to recruit smokers are essential for improving tobacco control activities. Currently in Brazil, through health warning messages on cigarette packs, there is a permanent and intense spread of messages that provoke feelings of loss associated with smoking, which is important to encourage access to smoking quitlines. The study analyzed the call rate for telephone counseling after introducing a new strategy for reactive recruitment focused on the theme 'smoking causes shortness of breath', adapted to the subway setting in Rio de Janeiro, as compared to the rates for two existing reactive strategies. Regardless of age bracket, there was a higher response to the new proposed strategy. Despite the major awareness-raising in Brazil concerning the ills of tobacco, new communications formats approaching personally relevant themes can increase the number and range of smokers recruited for telephone counseling to support cessation.
Szklo
André Salem
AS
Coordenação de Prevenção e Vigilância, Instituto Nacional de Câncer, Rua dos Inválidos 212, Rio de Janeiro, RJ, Brazil. aszklo@inca.gov.br
Coutinho
Evandro da Silva Freire
Eda S
Barros
Helena Maria Tannhauser
HM
Perez
Cristina
C
Moreira
Taís de Campos
Tde C
Figueiró
Luciana Rizzieri
LR
Pinho
Mariana
M
Carvalho
Valeska Figueiredo
VF
D000293:Adolescent; D000328:Adult; D000329:Advertising; D003376:Counseling / Q000379:methods*; D006293:Health Promotion / Q000379:methods*; D015277:Hotlines / Q000706:statistics & numerical data*; D006801:Humans; D008402:Mass Media; D008875:Middle Aged; D016540:Smoking Cessation / Q000523:psychology* / Q000706:statistics & numerical data; D000074606:Smoking Prevention; D055815:Young Adult