Dogs Are Talking: San Francisco's social marketing campaign to increase syphilis screening.
To promote regular syphilis testing among men who have sex with men in San Francisco, a social marketing campaign, Dogs Are Talking, was created. An evaluation of the campaign found no difference in syphilis testing among men who recalled the campaign and those that did not. A significant difference was seen among HIV-infected men.
Stephens
Sally C
SC
CDC/CSTE Applied Epidemiology Fellowship, and STD Prevention and Control Services, San Francisco Department of Public Health, 1360 Mission St., San Francisco, CA 94103, USA. Sally.Stephens@sfdph.org
Bernstein
Kyle T
KT
McCright
Jacqueline E
JE
Klausner
Jeffrey D
JD
D000293:Adolescent; D000328:Adult; D000818:Animals; D004285:Dogs; D015438:Health Behavior; D006266:Health Education / Q000379:methods*; D007722:Health Knowledge, Attitudes, Practice; D018451:Homosexuality, Male; D006801:Humans; D007407:Interviews as Topic; D008297:Male; D008403:Mass Screening / Q000706:statistics & numerical data*; D008875:Middle Aged; D012495:San Francisco / Q000453:epidemiology; D040241:Social Marketing; D011795:Surveys and Questionnaires; D013587:Syphilis / Q000175:diagnosis* / Q000453:epidemiology / Q000517:prevention & control; D055815:Young Adult