title: Scepticism meets Persuasion on the road to better health: an allegorical interlude.
authors.forename: Phil
authors.initials: P
authors.lastname: Mackie
mesh_terms: D006801:Humans; D040541:Marketing; D010565:Persuasive Communication; D010686:Philosophy, Medical; D011634:Public Health / Q000379:methods*; D040241:Social Marketing