title: The effects of chronic achievement motivation and achievement primes on the activation of achievement and fun goals.
abstract: This research examined the hypothesis that situational achievement cues can elicit achievement or fun goals depending on chronic differences in achievement motivation. In 4 studies, chronic differences in achievement motivation were measured, and achievement-denoting words were used to influence behavior. The effects of these variables were assessed on self-report inventories, task performance, task resumption following an interruption, and the pursuit of means relevant to achieving or having fun. Findings indicated that achievement priming (vs. control priming) activated a goal to achieve and inhibited a goal to have fun in individuals with chronically high-achievement motivation but activated a goal to have fun and inhibited a goal to achieve in individuals with chronically low-achievement motivation.
authors.affiliation: Department of Psychology, University of Florida, Gainesville, Florida 32611, USA. willhart@ufl.edu
authors.forename: William
authors.initials: W
authors.lastname: Hart
authors.forename: Dolores
authors.initials: D
authors.lastname: Albarracín
mesh_terms: D000124:Achievement; D001519:Behavior / Q000502:physiology*; D002755:Choice Behavior / Q000502:physiology; D003463:Cues; D005260:Female; D006040:Goals; D006801:Humans; D008297:Male; D009042:Motivation / Q000502:physiology*; D010988:Play and Playthings / Q000523:psychology*; D013334:Students / Q000523:psychology