title: Increasing breastfeeding and reducing smoking in pregnancy: a social marketing success improving life chances for children.
abstract: OBJECTIVE
  The aim of this study is to evaluate an intervention using social marketing principles to increase breastfeeding and reduce smoking during pregnancy in a population to improve life chances for children born in a town in north east England.
  
  
  METHODS
  Breastfeeding and smoking cessation attendance rates were measured against targets set in a government-local health authority agreement.
  
  
  RESULTS
  Targets were bettered in both breastfeeding and smoking cessation.
  
  
  CONCLUSIONS
  This social marketing-based approach is successful.
authors.affiliation: Child Dental Health, Dental School, Framlington Place, Newcastle Upon Tyne NE2 4BW, UK. r.j.lowry@ncl.ac.uk
authors.forename: R J
authors.initials: RJ
authors.lastname: Lowry
authors.forename: A
authors.initials: A
authors.lastname: Billett
authors.forename: C
authors.initials: C
authors.lastname: Buchanan
authors.forename: Sandra
authors.initials: S
authors.lastname: Whiston
mesh_terms: D001942:Breast Feeding / Q000706:statistics & numerical data*; D005260:Female; D015438:Health Behavior; D007722:Health Knowledge, Attitudes, Practice; D006293:Health Promotion; D006801:Humans; D007229:Infant Welfare; D007231:Infant, Newborn; D008019:Life Style; D008429:Maternal Welfare; D011247:Pregnancy; D011256:Pregnancy Outcome; D015980:Public Health Practice; D012907:Smoking / Q000453:epidemiology; D016540:Smoking Cessation / Q000706:statistics & numerical data; D000074606:Smoking Prevention; D040241:Social Marketing; D013222:State Medicine; D006113:United Kingdom / Q000453:epidemiology