"This is public health: recycling counts!" Description of a pilot health communications campaign.
This paper describes the development, implementation, and evaluation of a pilot recycling campaign. The goal of the campaign was to increase people's awareness and knowledge about recycling and the link between a healthy environment and the public's health. A total of 258 individuals attended campaign week events and completed an initial survey. Results identified inconvenience of recycling facility locations as a key barrier to recycling. Post-campaign survey results revealed increased recycling of paper, plastic, glass, and cans (p < 0.05). The majority of participants "agreed" or "strongly agreed" that as a result of campaign messages they had greater awareness about recycling (88.4%) and their recycling efforts increased (61.6%).
L Chase
Nancy
N
Department of Exercise Science, University of South Carolina, Columbia, South Carolina 29208, USA. CHASEN@mailbox.sc.edu
Dominick
Gregory M
GM
Trepal
Amy
A
Bailey
Leanne S
LS
Friedman
Daniela B
DB
D001364:Awareness; D003625:Data Collection; D004787:Environmental Pollution / Q000517:prevention & control*; D007722:Health Knowledge, Attitudes, Practice; D006293:Health Promotion; D006801:Humans; D010865:Pilot Projects; D016730:Program Development; D015397:Program Evaluation; D011634:Public Health; D015980:Public Health Practice; D059027:Recycling; D012037:Refuse Disposal; D040241:Social Marketing