title: The most critical 16 minutes in marketing.
authors.affiliation: Public Relations Society of America, USA. RhodaWeissInc@aol.com
authors.forename: Rhoda
authors.initials: R
authors.lastname: Weiss
mesh_terms: D002755:Choice Behavior; D006264:Health Benefit Plans, Employee; D008389:Marketing of Health Services; D014481:United States