title: Pure mediated priming: a retrospective semantic matching model.
abstract: Mediated priming refers to the activation of a target (e.g., stripes) by a prime (e.g., lion) that is related indirectly via a connecting mediator (e.g., tiger). In previous mediated priming studies (e.g., McNamara & Altarriba, 1988), the mediator was associatively related to the prime. In contrast, pure mediated priming (e.g., spoon --> can) lacks a strong association between prime and mediator (e.g., spoon --> soup) and between mediator and target (e.g., soup --> can). This study establishes the existence of pure mediated priming and assesses which semantic priming model (spreading activation, compound-cue, or semantic matching) accounts for the results. Pure mediated priming occurred in 3 experiments across double and standard lexical decision tasks. However, such priming did not occur in a continuous lexical decision task, which precludes strategic processing. Overall, results indicate that a modified retrospective semantic matching model provides the best theoretical explanation of pure mediated priming. (PsycINFO Database Record (c) 2009 APA, all rights reserved).
authors.affiliation: Department of Psychology, Wayne State University, 5057 Woodward Avenue, 7th Floor, Detroit, MI 48202, USA. larajones@wayne.edu
authors.forename: Lara L
authors.initials: LL
authors.lastname: Jones
mesh_terms: D001245:Association Learning / Q000502:physiology*; D003463:Cues; D006801:Humans; D016555:Matched-Pair Analysis; D011939:Mental Recall / Q000502:physiology*; D008960:Models, Psychological; D009483:Neuropsychological Tests; D011930:Reaction Time / Q000502:physiology; D012660:Semantics