Physician offices marketing: assessing patients' views of office visits.
Physician offices often lack the sense of incorporating appropriate strategies to make their facilities as marketer of their services. The patient experience at a physician's office not only incorporates the care they receive from the physician but also the other non-healthcare related aspects, such as the behavior of non-health professionals as well as the appearance of the facility itself. This paper is based on a primary research conducted to assess what patients assess from a physician office visit.
Emmett
Dennis
D
Graduate School of Management, Marshall University, South Charleston, West Virginia, USA.
Chandra
Ashish
A
D000328:Adult; D005260:Female; D006801:Humans; D008297:Male; D008389:Marketing of Health Services; D008875:Middle Aged; D009819:Office Visits / Q000191:economics*; D010361:Patients / Q000523:psychology*; D010824:Physicians' Offices / Q000191:economics*