title: The Sunk-Time Effect: An Exploration.
abstract: We explored the potential for a sunk-cost effect in the realm of time. Questionnaire studies (Experiments 1-4) obtained a sunk-time effect that was robust to manipulations of prospective value, individual versus group consequences, and the effort or enjoyment inherent in the time. Behavioral experiments (Experiments 5-7) also suggested a sunk-time effect and found support for a personal responsibility by sunk cost interaction on choice behavior. We discuss theoretical implications and a potential connection to animal sunk cost phenomena.
authors.affiliation: University of California San Diego.
authors.forename: Anton D
authors.initials: AD
authors.lastname: Navarro
authors.forename: Edmund
authors.initials: E
authors.lastname: Fantino