title: Marketers must focus on patient satisfaction.
authors.affiliation: Studer Group, Pensecola, FL, USA.
authors.forename: Lynne
authors.initials: L
authors.lastname: Cunningham
mesh_terms: D016542:Chief Executive Officers, Hospital; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D009937:Organizational Objectives; D017060:Patient Satisfaction