title: "This is public health: recycling counts!" Description of a pilot health communications campaign.
abstract: This paper describes the development, implementation, and evaluation of a pilot recycling campaign. The goal of the campaign was to increase people's awareness and knowledge about recycling and the link between a healthy environment and the public's health. A total of 258 individuals attended campaign week events and completed an initial survey. Results identified inconvenience of recycling facility locations as a key barrier to recycling. Post-campaign survey results revealed increased recycling of paper, plastic, glass, and cans (p < 0.05). The majority of participants "agreed" or "strongly agreed" that as a result of campaign messages they had greater awareness about recycling (88.4%) and their recycling efforts increased (61.6%).
authors.affiliation: Department of Exercise Science, University of South Carolina, Columbia, South Carolina 29208, USA. CHASEN@mailbox.sc.edu
authors.forename: Nancy
authors.initials: N
authors.lastname: L Chase
authors.forename: Gregory M
authors.initials: GM
authors.lastname: Dominick
authors.forename: Amy
authors.initials: A
authors.lastname: Trepal
authors.forename: Leanne S
authors.initials: LS
authors.lastname: Bailey
authors.forename: Daniela B
authors.initials: DB
authors.lastname: Friedman
mesh_terms: D001364:Awareness; D003625:Data Collection; D004787:Environmental Pollution / Q000517:prevention & control*; D007722:Health Knowledge, Attitudes, Practice; D006293:Health Promotion; D006801:Humans; D010865:Pilot Projects; D016730:Program Development; D015397:Program Evaluation; D011634:Public Health; D015980:Public Health Practice; D059027:Recycling; D012037:Refuse Disposal; D040241:Social Marketing