title: Alcoholic dogs and glory for all: the Anti-Saloon League and public relations, 1913.
abstract: In 1913, the Anti-Saloon League of America declared its intention to pursue national prohibition. While it continued to adhere to its core principles of agitation, it expanded its communication efforts and entered a partnership with the Scientific Temperance Federation, a spin-off of the education arm of the Woman's Christian Temperance Union. The League's tactics were not necessarily new to the temperance movement -- or even to other reform movements of the time. What did set it apart was its single-minded focus on stopping the liquor traffic. Tracing through archival artifacts the League's communication strategies and tactics during 1913, then, this study contributes to a larger body of work that seeks to expand on the traditional model of public relations history.
authors.affiliation: Plank Center for Leadership, Univ. of Alabama
authors.forename: Margot Opdycke
authors.initials: MO
authors.lastname: Lamme
mesh_terms: D000428:Alcohol Drinking / Q000191:economics / Q000208:ethnology / Q000266:history / Q000331:legislation & jurisprudence / Q000523:psychology; D000434:Alcoholic Beverages / Q000191:economics / Q000266:history; D006077:Government Agencies / Q000191:economics / Q000266:history / Q000331:legislation & jurisprudence; D049673:History, 20th Century; D011639:Public Opinion / Q000266:history; D011641:Public Relations / Q000191:economics; D012919:Social Behavior; D012924:Social Conditions / Q000191:economics / Q000266:history / Q000331:legislation & jurisprudence; D012945:Social Values / Q000208:ethnology; D012946:Social Welfare / Q000191:economics / Q000208:ethnology / Q000266:history / Q000331:legislation & jurisprudence / Q000523:psychology; D013695:Temperance / Q000191:economics / Q000266:history / Q000331:legislation & jurisprudence / Q000523:psychology; D014481:United States / Q000208:ethnology; D014931:Women, Working / Q000193:education / Q000266:history / Q000331:legislation & jurisprudence / Q000523:psychology