Behavioral interventions to increase HPV vaccination acceptability among mothers of young girls.
OBJECTIVE
To determine the most effective ways to present human papillomavirus (HPV) vaccine risk and benefit information to mothers in Hispanic, African American, and White communities, to increase mothers' intentions to vaccinate their daughters against HPV.


METHODS
The study used a 3 x 2 between-subjects factorial design, involving 3 different risk presentation formats (graphical HPV statistics, nongraphical HPV statistics, or no-statistics control) and the presence or absence of rhetorical questions (RQ). Data were collected from a national sample of 471 mothers of girls ages 11-16.


METHODS
The primary outcome variable was mothers' intention to vaccinate their daughters against HPV. Secondary outcomes included mothers' self-reported message comprehension and perceptions of daughters' vulnerability to HPV infection, infection severity, vaccine efficacy, and obstacles to immunization.


CONCLUSIONS
Results showed that both risk presentation format and RQs had an overall positive effect on mothers' intention to vaccinate their daughters. However, the interventions appear to be more effective when used separately than when used in combination. Each of these interventions is brief and could easily be implemented by health care providers as well as in patient health communication literature.
Cox
Dena S
DS
Kelley School of Business, Indiana University, 801 Michigan Street, Indianapolis, IN 46202-5151, USA. dcox@iupui.edu
Cox
Anthony D
AD
Sturm
Lynne
L
Zimet
Greg
G
D000293:Adolescent; D000328:Adult; D001521:Behavior Therapy / Q000379:methods*; D002648:Child; D002675:Child, Preschool; D003142:Communication; D005260:Female; D006266:Health Education; D006801:Humans; D017589:Immunization Programs / Q000706:statistics & numerical data; D009035:Mothers / Q000523:psychology* / Q000706:statistics & numerical data*; D053918:Papillomavirus Vaccines / Q000008:administration & dosage*; D010342:Patient Acceptance of Health Care / Q000706:statistics & numerical data*; D002583:Uterine Cervical Neoplasms / Q000517:prevention & control / Q000821:virology; D055815:Young Adult
D053918:Papillomavirus Vaccines