title: Branding your medical practice with effective public relations.
abstract: Whether you think of it as your image, your standing in the community, or your reputation, your medical practice is also a brand. While many organizations, companies, products, and services are known for specific attributes that make them stand out from competitors, most use a combination of marketing disciplines to communicate who and what they are to their customers, consumers, and patients. Public relations is often considered the most powerful, cost-effective, and efficacious of the marketing disciplines, surpassing advertising, promotion, and direct mail in molding and developing brands. Your practice can benefit from a well-crafted branding public relations program.
authors.affiliation: Trent & Company Public Relations, 594 Broadway, New York, NY 10012, USA. nancy@trentandcompany.com
authors.forename: Nancy
authors.initials: N
authors.lastname: Trent
mesh_terms: D000329:Advertising; D003132:Commerce; D003163:Competitive Behavior; D006801:Humans; D040541:Marketing; D011216:Practice Management, Medical; D011641:Public Relations; D012933:Social Identification; D014481:United States