Perceived health from biological motion predicts voting behaviour.
Body motion signals socially relevant traits like the sex, age, and even the genetic quality of actors and may therefore facilitate various social judgements. By examining ratings and voting decisions based solely on body motion of political candidates, we considered how the candidates' motion affected people's judgements and voting behaviour. In two experiments, participants viewed stick figure motion displays made from videos of politicians in public debate. Participants rated the motion displays for a variety of social traits and then indicated their vote preference. In both experiments, perceived physical health was the single best predictor of vote choice, and no two-factor model produced significant improvement. Notably, although attractiveness and leadership correlated with voting behaviour, neither provided additional explanatory power to a single-factor model of health alone. Our results demonstrate for the first time that motion can produce systematic vote preferences.
Kramer
Robin S S
RS
School of Psychology, Bangor University, Bangor, UK. psp837@bangor.ac.uk
Arend
Isabel
I
Ward
Robert
R
D000293:Adolescent; D000328:Adult; D001294:Attitude to Health; D005260:Female; D006304:Health Status; D006801:Humans; D008297:Male; D009039:Motion Perception; D011057:Politics; D011446:Prospective Studies; D055815:Young Adult