title: Social marketing as a childhood obesity prevention strategy.
authors.affiliation: The George Washington University, Washington, DC, USA. wdevans@gwu.edu
authors.forename: W Douglas
authors.initials: WD
authors.lastname: Evans
authors.forename: Katherine K
authors.initials: KK
authors.lastname: Christoffel
authors.forename: Jonathan W
authors.initials: JW
authors.lastname: Necheles
authors.forename: Adam B
authors.initials: AB
authors.lastname: Becker
mesh_terms: D000329:Advertising; D002648:Child; D002652:Child Behavior; D015438:Health Behavior; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D009765:Obesity / Q000517:prevention & control*; D016730:Program Development / Q000379:methods; D012307:Risk Factors; D040241:Social Marketing