Developing an effective succession plan for your practice: why should I care? Seven strategies to prosper in today's new economy.
The recession of 2008-2009 dramatically changed the landscape of the aesthetic enhancement industry. Patients were no longer spending freely on cosmetic procedures as they once were, and aesthetic physicians felt the crunch-some a little and others a lot. This article reviews sound advice and strategies for what an aesthetic physician can do to survive and even flourish in today's new economy.
Maley
Catherine
C
Cosmetic Image Marketing, Sausalito, California, USA. catherine@cosmeticimagemarketing.com
D057172:Economic Recession; D006801:Humans; D007857:Leadership; D008389:Marketing of Health Services; D010563:Personnel Turnover; D011216:Practice Management, Medical / Q000458:organization & administration*; D013518:Surgery, Plastic / Q000193:education*