title: [Patients as customers: risks and opportunities of a modified perception of in-hospital patients].
authors.affiliation: Institut für Produktionswirtschaft, Universität Rostock.
authors.forename: R
authors.initials: R
authors.lastname: Hipp
authors.forename: A
authors.initials: A
authors.lastname: Prengel
authors.forename: T
authors.initials: T
authors.lastname: Nebl
authors.forename: M
authors.initials: M
authors.lastname: Heberer
mesh_terms: D001291:Attitude of Health Personnel; D003258:Consumer Behavior / Q000191:economics*; D017046:Cost Savings / Q000639:trends; D003695:Delivery of Health Care / Q000191:economics / Q000639:trends; D005858:Germany; D006760:Hospitalization / Q000191:economics* / Q000639:trends; D006801:Humans; D008389:Marketing of Health Services / Q000191:economics* / Q000639:trends; D009313:National Health Programs / Q000191:economics* / Q000639:trends; D010358:Patient Participation / Q000191:economics / Q000639:trends; D026684:Personal Autonomy; D010819:Physician's Role / Q000523:psychology; D010817:Physician-Patient Relations; D011785:Quality Assurance, Health Care / Q000191:economics / Q000639:trends; D012052:Reimbursement, Incentive / Q000191:economics / Q000639:trends