title: The fate of activated information in impression formation: fluency of concept activation moderates the emergence of assimilation versus contrast.
abstract: Prior research has shown that activated concepts may influence subsequent interpretation and judgmental processes via priming. Building on this evidence, we suggest that the fluency associated with concept activation may determine whether activated content elicits assimilation or contrast. In two experiments, concept activation in a typical priming experiment was rendered fluent or non-fluent. Consistent with hypotheses, fluent concept activation led to assimilation, whereas non-fluent concept activation led to contrast.
authors.affiliation: University of Nijmegen, The Netherlands. greifeneder@uni-mannheim.de
authors.forename: Rainer
authors.initials: R
authors.lastname: Greifeneder
authors.forename: Herbert
authors.initials: H
authors.lastname: Bless
mesh_terms: D000293:Adolescent; D000328:Adult; D003210:Concept Formation; D003463:Cues; D005260:Female; D006801:Humans; D007398:Interpersonal Relations; D007600:Judgment; D008297:Male; D011340:Problem Solving; D012660:Semantics; D012933:Social Identification; D013404:Suggestion; D055815:Young Adult