Fresh market to supermarket: nutrition transition insights from Chiang Mai, Thailand.
OBJECTIVE
A preliminary investigation into different eating patterns among Thai consumers who shop at fresh markets as opposed to supermarkets in Chiang Mai.


METHODS
A short questionnaire adopted from a previous study was administered to the forty-four participants, who comprised supermarket users, fresh market users and people who consistently shopped at both supermarkets and fresh markets.


METHODS
Participants were recruited within four fresh markets and two food courts attached to supermarkets in Chiang Mai.


METHODS
Chiang Mai residents who agreed to participate in the study. Equal numbers were regular fresh market and supermarket users.


RESULTS
Initial results suggest an association between shopping at supermarkets and attributing bread with culinary value.


CONCLUSIONS
Supermarkets may be potentially significant players in the 'nutrition transition', providing Thais more convenient shopping at some cost to their healthy food choices.
Isaacs
Bronwyn Alison
BA
Department of Geography, University of Sydney, Darlington, NSW 2008, Australia. bronwyn.isaacs@gmail.com
Dixon
Jane
J
Banwell
Cathy
C
D000293:Adolescent; D000328:Adult; D001939:Bread; D003132:Commerce / Q000706:statistics & numerical data*; D004032:Diet / Q000706:statistics & numerical data*; D004034:Diet Surveys; D002523:Edible Grain; D005247:Feeding Behavior; D005260:Female; D005523:Food Supply / Q000592:standards* / Q000706:statistics & numerical data*; D005638:Fruit; D006801:Humans; D008297:Male; D008875:Middle Aged; D011795:Surveys and Questionnaires; D013785:Thailand; D014675:Vegetables; D055815:Young Adult