Shop floor compliance with age restrictions for tobacco sales: remote versus in-store age verification.
To compare traditional in-store age verification with a newly developed remote age verification system, 100 cigarette purchase attempts were made by 15-year-old "mystery shoppers." The remote system led to a strong increase in compliance (96% vs. 12%), reflecting more identification requests and more sale refusals when adolescents showed their identification cards.
van Hoof
Joris J
JJ
University of Twente, Faculty of Behavioral Sciences, 7500 AE Enschede, the Netherlands. j.j.vanhoof@utwente.nl
Gosselt
Jordy F
JF
de Jong
Menno D T
MD
D000293:Adolescent; D000294:Adolescent Behavior; D000367:Age Factors; D003132:Commerce / Q000331:legislation & jurisprudence* / Q000706:statistics & numerical data; D005260:Female; D019983:Guideline Adherence / Q000706:statistics & numerical data*; D006801:Humans; D020407:Internet / Q000331:legislation & jurisprudence* / Q000706:statistics & numerical data; D008297:Male; D033242:Minors / Q000331:legislation & jurisprudence* / Q000706:statistics & numerical data; D009426:Netherlands; D011640:Public Policy; D012107:Research Design; D012907:Smoking / Q000331:legislation & jurisprudence*; D000074606:Smoking Prevention; D012926:Social Control, Formal; D012938:Social Perception; D019460:Tobacco Industry / Q000331:legislation & jurisprudence