The medical spa: an opportunity or nightmare?
Nonsurgical cosmetic procedures have become increasingly common and important to plastic surgery practices. Many physicians have either opened a medical spa or have thought about integrating a medical spa into their aesthetic practices. The authors (plastic surgeon and marketing professional) have shared their views on opening a medical spa and the trials they went through. This article describes the positives and negatives of opening a spa from construction through personnel.
Pozner
Jason N
JN
Sanctuary Medical Aesthetic Center, Boca Raton, Florida, USA. jpoznermd@aol.com
Cohen
Anne
A
D001452:Balneology; D001505:Beauty Culture; D004954:Esthetics; D006294:Health Resorts; D006801:Humans; D008389:Marketing of Health Services; D011216:Practice Management, Medical / Q000458:organization & administration*; D013518:Surgery, Plastic