title: Evaluation of a comprehensive tobacco control project targeting Arabic-speakers residing in south west Sydney, Australia.
abstract: Tobacco control is a health promotion priority, but there is limited evidence on the effectiveness of campaigns targeting culturally and linguistically diverse (CALD) populations. Being the largest population of non-English-speaking smokers residing in New South Wales (NSW), Australia, Arabic-speakers are a priority population for tobacco control. We report findings from baseline and post-intervention cross-sectional telephone surveys evaluating a comprehensive social marketing campaign (SMC) specifically targeting Arabic-speakers residing in south west Sydney, NSW. The project was associated with a decline in self-reported smoking prevalence from 26% at baseline to 20.7% at post (p < 0.05) and an increase in self-reported smoke-free households from 67.1% at baseline to 74.9% at post (p < 0.05). This paper contributes evidence that comprehensive SMCs targeting CALD populations can reduce smoking prevalence and influence smoking norms in CALD populations.
authors.affiliation: Sydney South West Area Health Service, New South Wales.
authors.forename: Andrew
authors.initials: A
authors.lastname: Perusco
authors.forename: Natasha
authors.initials: N
authors.lastname: Poder
authors.forename: Mohammed
authors.initials: M
authors.lastname: Mohsin
authors.forename: Glenys
authors.initials: G
authors.lastname: Rikard-Bell
authors.forename: Chris
authors.initials: C
authors.lastname: Rissel
authors.forename: Mandy
authors.initials: M
authors.lastname: Williams
authors.forename: Myna
authors.initials: M
authors.lastname: Hua
authors.forename: Elizabeth
authors.initials: E
authors.lastname: Millen
authors.forename: Marial
authors.initials: M
authors.lastname: Sabry
authors.forename: Sanaa
authors.initials: S
authors.lastname: Guirguis
mesh_terms: D000293:Adolescent; D000328:Adult; D018912:Arabs; D003430:Cross-Sectional Studies; D005260:Female; D017144:Focus Groups; D006293:Health Promotion; D006801:Humans; D008297:Male; D008875:Middle Aged; D009517:New South Wales; D015397:Program Evaluation; D012907:Smoking / Q000208:ethnology*; D000074606:Smoking Prevention; D055815:Young Adult