title: Marketing to the mature marketplace. Six pathways to success in challenging times.
authors.affiliation: marketingservices@sbcglobal.net
authors.forename: Don
authors.initials: D
authors.lastname: Marsh
mesh_terms: D000375:Aging; D006801:Humans; D016901:Intergenerational Relations; D008389:Marketing of Health Services / Q000379:methods* / Q000458:organization & administration