title: Simplicity sells: Making smoking cessation easier.
abstract: Toll-free telephone quitlines are successful alternatives to direct clinician contact. In 2004, the U.S. Department of Health and Human Services created a national quitline number, 1-800-QUIT-NOW. This enabled states without quitlines to establish them, giving free access to cessation services to every smoker in the U.S. It also created a new mechanism for national quitline marketing, employing simplified and streamlined approaches.
authors.affiliation: Smoking Cessation Leadership Center, Department of Medicine, University of California, San Francisco, USA. csaucedo@medicine.ucsf.edu
authors.forename: Catherine
authors.initials: C
authors.lastname: Bonniot Saucedo
authors.forename: Steven A
authors.initials: SA
authors.lastname: Schroeder
mesh_terms: D037001:Directive Counseling; D006293:Health Promotion / Q000458:organization & administration*; D006801:Humans; D009042:Motivation; D016540:Smoking Cessation; D013689:Telephone; D014481:United States; D014483:United States Dept. of Health and Human Services