title: A randomized evaluation of loss and gain frames in an invitation to screening for type 2 diabetes: effects on attendance, anxiety and self-rated health.
abstract: A randomized controlled trial in two general practices in Cambridgeshire compared the effect of loss and gain framed messages in an invitation to screening for type 2 diabetes on uptake and subsequent anxiety and self-rated health. High risk individuals aged 40-69 years were randomized to receive loss (n = 57) or gain (n = 59) framed screening invitations. A postal questionnaire was sent to all participants, including non-attenders, after six weeks. There were no significant differences in attendance, mean state anxiety, self-rated health or illness representation between the loss and gain frame arms. Framing of information in diabetes screening invitations does not influence uptake.
authors.affiliation: Department of Primary Health Care, University of Oxford, UK.
authors.forename: Paul
authors.initials: P
authors.lastname: Park
authors.forename: Rebecca K
authors.initials: RK
authors.lastname: Simmons
authors.forename: A Toby
authors.initials: AT
authors.lastname: Prevost
authors.forename: Simon J
authors.initials: SJ
authors.lastname: Griffin
mesh_terms: D000328:Adult; D000368:Aged; D001007:Anxiety / Q000175:diagnosis / Q000523:psychology*; D001294:Attitude to Health; D002755:Choice Behavior; D003142:Communication; D003924:Diabetes Mellitus, Type 2 / Q000175:diagnosis* / Q000523:psychology*; D004739:England; D005194:Family Practice; D005260:Female; D006801:Humans; D008297:Male; D008403:Mass Screening / Q000523:psychology*; D008875:Middle Aged; D009042:Motivation; D010342:Patient Acceptance of Health Care / Q000523:psychology*; D010865:Pilot Projects