Meeting the challenge of public health information delivery in the digital age.
OBJECTIVE
To discuss the current status of public health messaging and how pharmacists can become more active participants.


CONCLUSIONS
Public health needs can be addressed by using Internet videos as a model to disseminate medical information. Introducing student pharmacists to new ways of developing and delivering targeted public health messages can increase their awareness that public health intervention is part of the emerging scope of practice.


CONCLUSIONS
For pharmacy to affect change in public health at the local and national level, pharmacists should consider providing public health advocacy messages through virtual platforms.
Hobson
Eric H
EH
School of Pharmacy, Belmont University, Nashville, TN, USA.
Haines
Seena L
SL
Van Amburgh
Jenny A
JA
D033181:Information Dissemination / Q000379:methods*; D020407:Internet; D019212:Multimedia; D010353:Patient Education as Topic / Q000379:methods*; D010593:Pharmaceutical Services / Q000458:organization & administration*; D040442:Public Health Informatics / Q000295:instrumentation / Q000379:methods*; D013339:Students, Pharmacy