title: Predictors of summer sun safety practice intentions among rural high school students.
abstract: OBJECTIVE
  To investigate the association between theoretically grounded psychosocial motivators and the sun safety practice intentions of rural youth.
  
  
  METHODS
  A survey was given to 219 members of FFA (Future Farmers of America) at high schools in the rural Midwest (average age = 16).
  
  
  RESULTS
  Perceived self-efficacy, peer norms, response efficacy, and susceptibility predicted protective clothing and sunscreen use intentions. Among boys, perceived norms among same-sex peers; but among girls, norms among both same- and opposite-sex peers, were significant.
  
  
  CONCLUSIONS
  Self-efficacy should be an important component of sun safety education for rural youth. Gender-specific peer norms should also be addressed.
authors.affiliation: Department of Communication, Purdue University, West Lafayette, IN 47907, USA. hcho@purdue.edu
authors.forename: Hyunyi
authors.initials: H
authors.lastname: Cho
authors.forename: Laura P
authors.initials: LP
authors.lastname: Sands
authors.forename: Kari M
authors.initials: KM
authors.lastname: Wilson
mesh_terms: D000293:Adolescent; D000294:Adolescent Behavior; D005260:Female; D006801:Humans; D033182:Intention; D008297:Male; D015146:Midwestern United States; D009042:Motivation; D010379:Peer Group; D011481:Protective Clothing; D012309:Risk-Taking; D012424:Rural Population; D012449:Safety; D012574:Schools; D020377:Self Efficacy; D012737:Sex Factors; D013334:Students / Q000523:psychology; D013471:Sunburn / Q000517:prevention & control*