title: Marketing pharmaceutical drugs to women in magazines: a content analysis.
abstract: OBJECTIVE
  To examine the prevalence and content of pharmaceutical ads in demographically different women's magazines.
  
  
  METHODS
  A content analysis was conducted using one year's worth of 5 different women's magazines of varying age demographics.
  
  
  RESULTS
  Magazines differed in the proportion of drug ads for different health conditions (eg, cardiovascular) and target audience by age demographic. Use of persuasive elements (types of appeals, evidence) varied by condition promoted (eg, mental-health drug ads more frequently used emotional appeals). Ads placed greater emphasis on direction to industry information resources than on physician discussions.
  
  
  CONCLUSIONS
  Prevalence of pharmaceutical advertising in women's magazines is high; continued surveillance is recommended.
authors.affiliation: Virginia Commonwealth University Medical Center, Department of Psychiatry, Richmond, VA, USA. jsokol@mcvh-vcu.edu
authors.forename: Jennifer
authors.initials: J
authors.lastname: Sokol
authors.forename: Olivia
authors.initials: O
authors.lastname: Wackowski
authors.forename: M J
authors.initials: MJ
authors.lastname: Lewis
mesh_terms: D000329:Advertising / Q000145:classification / Q000706:statistics & numerical data*; D054626:Consumer Health Information; D004345:Drug Industry; D005260:Female; D006801:Humans; D033181:Information Dissemination / Q000379:methods; D010506:Periodicals as Topic / Q000706:statistics & numerical data*; D010565:Persuasive Communication; D004364:Pharmaceutical Preparations
chemical_list: D004364:Pharmaceutical Preparations