title: Evaluation of a Canadian back pain mass media campaign.
authors.affiliation: Department of Physical Therapy, Division of Rheumatology, University of Alberta, Edmonton, Alberta, Canada. dgross@ualberta.ca
authors.forename: Douglas P
authors.initials: DP
authors.lastname: Gross
authors.forename: Anthony S
authors.initials: AS
authors.lastname: Russell
authors.forename: Robert
authors.initials: R
authors.lastname: Ferrari
authors.forename: Michele C
authors.initials: MC
authors.lastname: Battié
authors.forename: Donald
authors.initials: D
authors.lastname: Schopflocher
authors.forename: Richard
authors.initials: R
authors.lastname: Hu
authors.forename: Gordon
authors.initials: G
authors.lastname: Waddell
authors.forename: Rachelle
authors.initials: R
authors.lastname: Buchbinder
mesh_terms: D000293:Adolescent; D000328:Adult; D000368:Aged; D000369:Aged, 80 and over; D001294:Attitude to Health; D001416:Back Pain / Q000517:prevention & control / Q000534:rehabilitation*; D002170:Canada; D003469:Culture; D003625:Data Collection; D005260:Female; D006266:Health Education / Q000379:methods / Q000706:statistics & numerical data*; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D007407:Interviews as Topic; D008297:Male; D008402:Mass Media / Q000706:statistics & numerical data* / Q000639:trends; D008875:Middle Aged; D017063:Outcome Assessment, Health Care / Q000379:methods*; D010353:Patient Education as Topic / Q000379:methods / Q000706:statistics & numerical data*; D011795:Surveys and Questionnaires; D055815:Young Adult