Hidden in plain sight marketing prescription drugs to consumers in the twentieth century.
Greene
Jeremy A
JA
Department of the History of Science, Harvard University, Science Center 364, One Oxford St, Cambridge, MA 02138, USA. greene@fas.harvard.edu
Herzberg
David
D
D000329:Advertising / Q000941:ethics / Q000266:history* / Q000379:methods*; D003256:Community Participation; D004345:Drug Industry; D049673:History, 20th Century; D006801:Humans; D010565:Persuasive Communication; D055553:Prescription Drugs / Q000191:economics*; D011634:Public Health; D011641:Public Relations; D014481:United States
D055553:Prescription Drugs