title: Hidden in plain sight marketing prescription drugs to consumers in the twentieth century.
authors.affiliation: Department of the History of Science, Harvard University, Science Center 364, One Oxford St, Cambridge, MA 02138, USA. greene@fas.harvard.edu
authors.forename: Jeremy A
authors.initials: JA
authors.lastname: Greene
authors.forename: David
authors.initials: D
authors.lastname: Herzberg
mesh_terms: D000329:Advertising / Q000941:ethics / Q000266:history* / Q000379:methods*; D003256:Community Participation; D004345:Drug Industry; D049673:History, 20th Century; D006801:Humans; D010565:Persuasive Communication; D055553:Prescription Drugs / Q000191:economics*; D011634:Public Health; D011641:Public Relations; D014481:United States
chemical_list: D055553:Prescription Drugs