title: Rethinking pragmatic randomised controlled trials: introducing the "cohort multiple randomised controlled trial" design.
authors.affiliation: School for Health and Related Research, University of Sheffield, Sheffield. c.relton@sheffield.ac.uk
authors.forename: Clare
authors.initials: C
authors.lastname: Relton
authors.forename: David
authors.initials: D
authors.lastname: Torgerson
authors.forename: Alicia
authors.initials: A
authors.lastname: O'Cathain
authors.forename: Jon
authors.initials: J
authors.lastname: Nicholl
mesh_terms: D015331:Cohort Studies; D006801:Humans; D007258:Informed Consent; D017060:Patient Satisfaction; D018579:Patient Selection; D018802:Patient-Centered Care; D011897:Random Allocation; D016032:Randomized Controlled Trials as Topic / Q000379:methods*; D012107:Research Design; D016896:Treatment Outcome