title: Increasing or decreasing interest in activities: the role of regulatory fit.
authors.affiliation: Department of Psychology, Columbia University, Schermerhorn Hall, New York 10027, USA.
authors.forename: E Tory
authors.initials: ET
authors.lastname: Higgins
authors.forename: Joseph
authors.initials: J
authors.lastname: Cesario
authors.forename: Nao
authors.initials: N
authors.lastname: Hagiwara
authors.forename: Scott
authors.initials: S
authors.lastname: Spiegel
authors.forename: Thane
authors.initials: T
authors.lastname: Pittman
mesh_terms: D000328:Adult; D005260:Female; D006040:Goals; D006801:Humans; D008297:Male; D009042:Motivation; D012927:Social Control, Informal