title: Actual use of a front-of-pack nutrition logo in the supermarket: consumers' motives in food choice.
abstract: OBJECTIVE
  A front-of-pack nutrition logo on products with relatively favourable product compositions might help consumers to make more healthful choices. Studies investigating actual nutrition label use in point-of-purchase settings are scarce. The present study investigates the use of the 'Choices' nutrition logo in Dutch supermarkets.
  
  
  METHODS
  Adults were asked to complete a validated questionnaire about motivation for food choice and their purchased products were scored for the Choices logo after they had done their shopping.
  
  
  METHODS
  Nine supermarkets in The Netherlands.
  
  
  METHODS
  A total of 404 respondents participated.
  
  
  RESULTS
  Of the respondents, 62 % reported familiarity with the logo. The motivations for food choice that were positively associated with actually purchasing products with the logo were attention to 'weight control' and 'product information'. The food choice motive 'hedonism' was negatively associated with purchasing products with the logo.
  
  
  CONCLUSIONS
  This is the first study to investigate actual use of the Choices logo. In order to stimulate consumers to purchase more products with a favourable product composition, extra attention should be paid to hedonistic aspects such as the tastefulness and the image of healthy products.
authors.affiliation: Department of Health Sciences and EMGO Institute for Health and Care Research, VU University Amsterdam, De Boelelaan 1085, 1081 HV Amsterdam, The Netherlands. ellis.vyth@falw.vu.nl
authors.forename: Ellis L
authors.initials: EL
authors.lastname: Vyth
authors.forename: Ingrid H M
authors.initials: IH
authors.lastname: Steenhuis
authors.forename: Jessica A
authors.initials: JA
authors.lastname: Vlot
authors.forename: Anouk
authors.initials: A
authors.lastname: Wulp
authors.forename: Meefa G
authors.initials: MG
authors.lastname: Hogenes
authors.forename: Danielle H
authors.initials: DH
authors.lastname: Looije
authors.forename: Johannes
authors.initials: J
authors.lastname: Brug
authors.forename: Jacob C
authors.initials: JC
authors.lastname: Seidell
mesh_terms: D000293:Adolescent; D000328:Adult; D000368:Aged; D000369:Aged, 80 and over; D002755:Choice Behavior; D003258:Consumer Behavior; D005260:Female; D005515:Food Labeling / Q000379:methods* / Q000706:statistics & numerical data*; D005518:Food Preferences / Q000523:psychology*; D005523:Food Supply; D015438:Health Behavior; D006801:Humans; D008297:Male; D008875:Middle Aged; D009042:Motivation; D009426:Netherlands; D018673:Nutrition Policy; D011795:Surveys and Questionnaires; D055815:Young Adult