Consumers' quality perception of national branded, national store branded, and imported store branded beef.
This study investigated the differences in the consumers' quality perception of national branded, national store branded, and imported store branded beef. Partial Least Squares analysis is used for modelling the quality perception process. Results show that consumers perceived national branded Carnalentejana beef, as better on all quality cues and quality aspects than the other two store branded beefs. Preference for Carnalentejana beef stayed highly consistent even after the blind test, where consumers differentiated this beef from the other two beef brands on all sensory dimensions: taste, tenderness, and juiciness, and chose it as the preferred one. Consumers utilized more perceived intrinsic cues to infer expected eating quality of store branded beefs.
Banović
Marija
M
CIISA-Faculdade de Medicina Veterinária, Departamento de Produção Animal e Segurança Alimentar, Universidade Técnica de Lisboa, Pólo Universitário do Alto da Ajuda, Lisboa, Portugal. admbanovic@fmv.utl.pt
Grunert
Klaus G
KG
Barreira
Maria Madalena
MM
Fontes
Magda Aguiar
MA
D000328:Adult; D000368:Aged; D000369:Aged, 80 and over; D000822:Animal Husbandry / Q000379:methods; D000818:Animals; D002417:Cattle; D003258:Consumer Behavior / Q000191:economics / Q000706:statistics & numerical data*; D003463:Cues; D005260:Female; D005515:Food Labeling; D005518:Food Preferences; D006801:Humans; D008297:Male; D040541:Marketing / Q000379:methods; D008460:Meat / Q000032:analysis / Q000145:classification; D008875:Middle Aged; D018803:Models, Economic; D010465:Perception; D011786:Quality Control; D015203:Reproducibility of Results; D012677:Sensation; D013045:Species Specificity; D011795:Surveys and Questionnaires; D055815:Young Adult