title: Better for business.
authors.forename: Richard
authors.initials: R
authors.lastname: Staines
mesh_terms: D001291:Attitude of Health Personnel; D004059:Diffusion of Innovation; D016520:Entrepreneurship / Q000458:organization & administration*; D006801:Humans; D009740:Nursing Staff / Q000458:organization & administration* / Q000523:psychology; D020416:Outsourced Services / Q000458:organization & administration*; D040241:Social Marketing; D013222:State Medicine / Q000458:organization & administration*; D006113:United Kingdom