title: Celebrities and cancer campaigns: time for a rethink?
authors.forename: David
authors.initials: D
authors.lastname: Holmes
mesh_terms: D005197:Famous Persons; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D008403:Mass Screening; D009369:Neoplasms / Q000517:prevention & control*; D006113:United Kingdom