title: Sticky decisions: peanut butter in a time of Salmonella.
abstract: We present a consumer-focused perspective on creating communications regarding potentially contaminated foods. It is illustrated with decisions that might have faced US consumers during the 2009 recalls of peanut and pistachio products. The example shows how knowledge about test results and regulatory processes might be made more useful to consumers.
authors.affiliation: Department of Social and Decision Sciences, Carnegie Mellon University, Pittsburgh, Pennsylvania 15217, USA. gkaptan@andrew.cmu.edu
authors.forename: Gulbanu
authors.initials: G
authors.lastname: Kaptan
authors.forename: Baruch
authors.initials: B
authors.lastname: Fischhoff
mesh_terms: D010367:Arachis / Q000382:microbiology*; D001294:Attitude to Health; D003212:Condiments / Q000382:microbiology*; D003657:Decision Making; D005516:Food Microbiology; D006801:Humans; D057051:Product Recalls and Withdrawals; D012306:Risk; D012475:Salmonella; D012478:Salmonella Food Poisoning / Q000382:microbiology / Q000523:psychology*
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