title: Counterconditioning: an effective technique for changing conditioned preferences.
abstract: The evidence for the effectiveness of counterconditioning as a strategy for changing conditioned preferences is rather scarce and inconclusive. The present experiment reinvestigated this issue and compared the effect of further conditioning, extinction, and a counterconditioning procedure on recently acquired conditioned preferences in a picture-taste paradigm. Self-report and affective priming data indicated that whereas further conditioning and extinction trials were ineffective in fully eliminating the previously acquired evaluations, the counterconditioning treatment did succeed in doing this. A follow-up valence assessment revealed that all these effects persisted after a 7-day delay period.
authors.affiliation: Department of Psychology, University of Leuven, Belgium. Inneke.Kerkhof@psy.kuleuven.be
authors.forename: Inneke
authors.initials: I
authors.lastname: Kerkhof
authors.forename: Debora
authors.initials: D
authors.lastname: Vansteenwegen
authors.forename: Frank
authors.initials: F
authors.lastname: Baeyens
authors.forename: Dirk
authors.initials: D
authors.lastname: Hermans
mesh_terms: D000704:Analysis of Variance; D003213:Conditioning, Psychological / Q000502:physiology*; D005108:Extinction, Psychological / Q000502:physiology*; D005239:Fear / Q000523:psychology; D005260:Female; D006801:Humans; D008297:Male; D055815:Young Adult