title: Spreading the handwashing message: an alternative to traditional media campaigns.
abstract: Schools are a natural place from which to disseminate health messages to the community. Sending an entertaining handwashing video home with preschoolers as a component of a school-based program yielded impressive degrees of penetration and reach among families; consequently, this strategy offers a promising alternative to traditional media campaigns.
authors.affiliation: Department of Health Promotion, Tel Aviv University, Tel Aviv, Israel. rosenl@post.tau.ac.il
authors.forename: Laura
authors.initials: L
authors.lastname: Rosen
authors.forename: David
authors.initials: D
authors.lastname: Brody
authors.forename: David
authors.initials: D
authors.lastname: Zucker
authors.forename: Orly
authors.initials: O
authors.lastname: Manor
authors.forename: Marina
authors.initials: M
authors.lastname: Meier
authors.forename: Bruce
authors.initials: B
authors.lastname: Rosen
authors.forename: Eimi
authors.initials: E
authors.lastname: Lev
authors.forename: Dan
authors.initials: D
authors.lastname: Engelhard
mesh_terms: D000328:Adult; D002675:Child, Preschool; D003140:Communicable Disease Control / Q000379:methods*; D017714:Community-Acquired Infections / Q000517:prevention & control*; D004501:Education, Medical / Q000379:methods*; D005192:Family Health; D005260:Female; D006235:Hand Disinfection / Q000379:methods*; D006801:Humans; D008297:Male; D012574:Schools; D014743:Videotape Recording