Wearing pink as a stand against bullying: why we need to say more.
This article presents a contextual discourse analysis of the media response to a campaign against bullying that was developed in the spring of 2007 in the Canadian province of Nova Scotia. As a feature of masculine socialization, male-on-male bullying secures the reproduction of an aggressive and heteronormative hegemonic masculinity (Connell, 1987) for boys and young men in contemporary North American mainstream culture. I argue that the celebration of the "Pink Campaign" is illustrative of the normalizing silences, or "unremarkability," about the related discourses of sexism and homophobia that motivate everyday practices of male-on-male bullying.
Naugler
Diane
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Department of Sociology, Kwantlen Polytechnic University, Surrey, British Columbia, Canada.
D000293:Adolescent; D000374:Aggression; D002648:Child; D003020:Clothing; D006801:Humans; D008297:Male; D057228:Masculinity; D008402:Mass Media; D009524:Newspapers as Topic; D009674:Nova Scotia; D011287:Prejudice; D013240:Stereotyping; D014754:Violence