Sticky decisions: peanut butter in a time of Salmonella.
We present a consumer-focused perspective on creating communications regarding potentially contaminated foods. It is illustrated with decisions that might have faced US consumers during the 2009 recalls of peanut and pistachio products. The example shows how knowledge about test results and regulatory processes might be made more useful to consumers.
Kaptan
Gulbanu
G
Department of Social and Decision Sciences, Carnegie Mellon University, Pittsburgh, Pennsylvania 15217, USA. gkaptan@andrew.cmu.edu
Fischhoff
Baruch
B
D010367:Arachis / Q000382:microbiology*; D001294:Attitude to Health; D003212:Condiments / Q000382:microbiology*; D003657:Decision Making; D005516:Food Microbiology; D006801:Humans; D057051:Product Recalls and Withdrawals; D012306:Risk; D012475:Salmonella; D012478:Salmonella Food Poisoning / Q000382:microbiology / Q000523:psychology*
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