title: The Development and Implementation of an Outreach Program to Identify Acute and Recent HIV Infections in New York City.
abstract: BACKGROUND
  Since 2004, the authors have been operating First Call NYU, an outreach program to identify acute and recent HIV infections, also called primary HIV infections, among targeted at-risk communities in the New York City (NYC) metropolitan area.
  
  
  METHODS
  First Call NYU employed mass media advertising campaigns, outreach to healthcare providers in NYC, and Internet-based efforts including search engine optimization (SEO) and Internet-based advertising to achieve these goals.
  
  
  RESULTS
  Between October 2004 and October 2008, 571 individuals were screened through this program, leading to 446 unique, in-person screening visits. 47 primary HIV infections, including 14 acute and 33 recent HIV infections, were identified.
  
  
  CONCLUSIONS
  Internet and traditional recruitment methods can be used to increase self-referrals for screening following possible exposure to HIV.
  
  
  CONCLUSIONS
  Community education of at-risk groups, with the goal of increased self-diagnosis of possible acute HIV infection, may be a useful addition to traditional efforts to identify such individuals.
authors.affiliation: Department of Environmental Medicine, NYU School of Medicine, New York, NY, USA.
authors.forename: Richard
authors.initials: R
authors.lastname: Silvera
authors.forename: Dylan
authors.initials: D
authors.lastname: Stein
authors.forename: Richard
authors.initials: R
authors.lastname: Hutt
authors.forename: Robert
authors.initials: R
authors.lastname: Hagerty
authors.forename: Demetre
authors.initials: D
authors.lastname: Daskalakis
authors.forename: Fred
authors.initials: F
authors.lastname: Valentine
authors.forename: Michael
authors.initials: M
authors.lastname: Marmor
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