Making sense of cancer news coverage trends: a comparison of three comprehensive content analyses.
Cancer stories (N = 5,327) in the top 50 U.S. newspapers were analyzed by a team of four coders and the results were compared with the earliest analyses of this type (from 1977 and 1980). Using cancer incidence rates as a comparison, three cancers were found to be consistently underreported (male reproductive, lymphatic/Hodgkin's, and thyroid) and four cancers were found to be consistently overreported (breast, blood/Leukemia, pancreatic, and bone/muscle). In addition, cancer news coverage consistently has focused on treatment rather than on other aspects of the cancer continuum (e.g., prevention), portrayed lifestyle choices (e.g., diet, smoking) as the most common cancer risk factor, and rarely reported incidence or mortality data. Finally, the data were compatible with the idea that personalization bias (e.g., celebrity profiles, event coverage) may explain some news coverage distortions.
Jensen
Jakob D
JD
Department of Communication, Purdue University, Beering Hall 2144, 100 N. University Street, West Lafayette, IN 47907, USA. jdjensen@purdue.edu
Moriarty
Cortney M
CM
Hurley
Ryan J
RJ
Stryker
Jo Ellen
JE
D005260:Female; D006801:Humans; D018156:Journalism, Medical; D008297:Male; D009369:Neoplasms / Q000453:epidemiology; D009524:Newspapers as Topic / Q000639:trends*; D017594:Publication Bias; D013223:Statistics as Topic; D014481:United States / Q000453:epidemiology