title: Changes in youth cigarette use following the dismantling of an antitobacco media campaign in Florida.
abstract: We examined the association of the termination of a successful youth-targeted antitobacco media campaign ("truth") and changes in smoking rates among youths aged 12-17 years in Florida. Six telephone-based surveys were completed during the active media campaign (1998-2001), and 2 postcampaign surveys were completed in 2004 and 2006 (each n approximately 1,800). Prevalence of current smoking among youth observed during the campaign continued to decrease in the first postcampaign survey; however, by the second follow-up survey, youth smoking rates had increased significantly for youth aged 16 years or older. Our findings support the need for consistent antitobacco messaging to reduce the prevalence of youth smoking.
authors.affiliation: University of Miami Miller School of Medicine, Sylvester Comprehensive Cancer Center, Department of Epidemiology and Public Health, 1120 NW 14th St, 15th Fl C202, Miami, FL 33136, USA. ndietz@med.miami.edu
authors.forename: Noella A
authors.initials: NA
authors.lastname: Dietz
authors.forename: Lori
authors.initials: L
authors.lastname: Westphal
authors.forename: Kris L
authors.initials: KL
authors.lastname: Arheart
authors.forename: David J
authors.initials: DJ
authors.lastname: Lee
authors.forename: Youjie
authors.initials: Y
authors.lastname: Huang
authors.forename: David F
authors.initials: DF
authors.lastname: Sly
authors.forename: Evelyn
authors.initials: E
authors.lastname: Davila
mesh_terms: D000293:Adolescent; D000329:Advertising; D001294:Attitude to Health; D002648:Child; D003430:Cross-Sectional Studies; D005260:Female; D005431:Florida / Q000453:epidemiology; D006293:Health Promotion / Q000458:organization & administration*; D006801:Humans; D008297:Male; D015995:Prevalence; D012189:Retrospective Studies; D012907:Smoking / Q000453:epidemiology / Q000639:trends*; D000074606:Smoking Prevention
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