Changes in youth cigarette use following the dismantling of an antitobacco media campaign in Florida.
We examined the association of the termination of a successful youth-targeted antitobacco media campaign ("truth") and changes in smoking rates among youths aged 12-17 years in Florida. Six telephone-based surveys were completed during the active media campaign (1998-2001), and 2 postcampaign surveys were completed in 2004 and 2006 (each n approximately 1,800). Prevalence of current smoking among youth observed during the campaign continued to decrease in the first postcampaign survey; however, by the second follow-up survey, youth smoking rates had increased significantly for youth aged 16 years or older. Our findings support the need for consistent antitobacco messaging to reduce the prevalence of youth smoking.
Dietz
Noella A
NA
University of Miami Miller School of Medicine, Sylvester Comprehensive Cancer Center, Department of Epidemiology and Public Health, 1120 NW 14th St, 15th Fl C202, Miami, FL 33136, USA. ndietz@med.miami.edu
Westphal
Lori
L
Arheart
Kris L
KL
Lee
David J
DJ
Huang
Youjie
Y
Sly
David F
DF
Davila
Evelyn
E
D000293:Adolescent; D000329:Advertising; D001294:Attitude to Health; D002648:Child; D003430:Cross-Sectional Studies; D005260:Female; D005431:Florida / Q000453:epidemiology; D006293:Health Promotion / Q000458:organization & administration*; D006801:Humans; D008297:Male; D015995:Prevalence; D012189:Retrospective Studies; D012907:Smoking / Q000453:epidemiology / Q000639:trends*; D000074606:Smoking Prevention
Prev Med. 2002 Nov;35(5):511-8
12431900
Prev Med. 2005 Aug;41(2):503-10
15917046
Tob Control. 2001 Mar;10(1):9-15
11226354
Tob Control. 2008 Jun;17(3):205-10
18390911
Annu Rev Public Health. 2002;23:45-71
11910054
Am J Public Health. 2007 Aug;97(8):1383-96
17600257
Am J Public Health. 2001 Feb;91(2):233-8
11211631