title: Current issues and new directions in Psychology and Health: What are the oughts? The adverse effects of using social norms in health communication.
authors.forename: Saar
authors.initials: S
authors.lastname: Mollen
authors.forename: Robert A C
authors.initials: RA
authors.lastname: Ruiter
authors.forename: Gerjo
authors.initials: G
authors.lastname: Kok
mesh_terms: D006293:Health Promotion / Q000592:standards*; D006801:Humans; D010506:Periodicals as Topic; D010565:Persuasive Communication; D012927:Social Control, Informal