Spreading the handwashing message: an alternative to traditional media campaigns.
Schools are a natural place from which to disseminate health messages to the community. Sending an entertaining handwashing video home with preschoolers as a component of a school-based program yielded impressive degrees of penetration and reach among families; consequently, this strategy offers a promising alternative to traditional media campaigns.
Rosen
Laura
L
Department of Health Promotion, Tel Aviv University, Tel Aviv, Israel. rosenl@post.tau.ac.il
Brody
David
D
Zucker
David
D
Manor
Orly
O
Meier
Marina
M
Rosen
Bruce
B
Lev
Eimi
E
Engelhard
Dan
D
D000328:Adult; D002675:Child, Preschool; D003140:Communicable Disease Control / Q000379:methods*; D017714:Community-Acquired Infections / Q000517:prevention & control*; D004501:Education, Medical / Q000379:methods*; D005192:Family Health; D005260:Female; D006235:Hand Disinfection / Q000379:methods*; D006801:Humans; D008297:Male; D012574:Schools; D014743:Videotape Recording