title: Direct-to-consumer prescription drug advertising: history, regulation, and issues.
abstract: Direct-to-consumer advertising has changed the way prescription drugs are marketed in the United States. This article traces the history of direct-to-consumer advertising of prescription and over-the-counter medications and describes how drug advertising is regulated and by whom. It also discusses the controversies that surround direct-to-consumer marketing of prescription drugs.
authors.affiliation: School of Journalism and Mass Communication, University of Minnesota, USA.
authors.forename: Jisu
authors.initials: J
authors.lastname: Huh
authors.forename: Denise E
authors.initials: DE
authors.lastname: DeLorme
authors.forename: Leonard N
authors.initials: LN
authors.lastname: Reid
authors.forename: Soontae
authors.initials: S
authors.lastname: An
mesh_terms: D000329:Advertising / Q000266:history*; D004345:Drug Industry / Q000266:history*; D049671:History, 18th Century; D049672:History, 19th Century; D049673:History, 20th Century; D049674:History, 21st Century; D006801:Humans; D055553:Prescription Drugs / Q000266:history*; D040241:Social Marketing; D014481:United States; D014486:United States Food and Drug Administration / Q000266:history*
chemical_list: D055553:Prescription Drugs