Case study: Norton Healthcare and donor-centered gift planning.
Three years ago Norton Healthcare made the decision to outsource their planned giving program in order to create a unique legacy and charitable estate planning service that would help create long-term philanthropic partnerships with their donors. The program has been extremely successful, providing new opportunities for donors to support Norton, and laying the groundwork for multiple transformational gifts.
Meyer
Lynnie
L
Norton Healthcare, Kentucky, USA.
Schmiedeler
Todd
T
Smith
David
D
D057172:Economic Recession; D005653:Fund Raising / Q000458:organization & administration*; D006776:Hospitals, Pediatric / Q000191:economics*; D019982:Organizational Case Studies