title: Case study: Norton Healthcare and donor-centered gift planning.
abstract: Three years ago Norton Healthcare made the decision to outsource their planned giving program in order to create a unique legacy and charitable estate planning service that would help create long-term philanthropic partnerships with their donors. The program has been extremely successful, providing new opportunities for donors to support Norton, and laying the groundwork for multiple transformational gifts.
authors.affiliation: Norton Healthcare, Kentucky, USA.
authors.forename: Lynnie
authors.initials: L
authors.lastname: Meyer
authors.forename: Todd
authors.initials: T
authors.lastname: Schmiedeler
authors.forename: David
authors.initials: D
authors.lastname: Smith
mesh_terms: D057172:Economic Recession; D005653:Fund Raising / Q000458:organization & administration*; D006776:Hospitals, Pediatric / Q000191:economics*; D019982:Organizational Case Studies