title: Applied physics. The case for plasmonics.
authors.affiliation: Geballe Laboratory for Advanced Materials and Materials Science and Engineering Department, Stanford University, Stanford, CA 94305, USA. brongersma@stanford.edu
authors.forename: Mark L
authors.initials: ML
authors.lastname: Brongersma
authors.forename: Vladimir M
authors.initials: VM
authors.lastname: Shalaev