title: Body consciousness moderates the effect of message framing on intentions to use sunscreen.
abstract: The objective of this study was to investigate the impact of messages differing in focus (health vs appearance) and frame (gain vs loss) on intentions for sunscreen use and sunbed use, and the potential moderating role of body consciousness. Questionnaire data from 390 young adults were analysed using factorial ANOVA. Results showed a significant interaction between message frame and body consciousness, such that gain-framed health or appearance messages had the strongest effect on sunscreen use intentions for those high in body consciousness, compared to those low in body consciousness. We conclude that message framing effects on precautionary sun behaviour intentions are moderated by body consciousness.
authors.affiliation: School of Psychology, Trinity College Dublin, Dublin 2, Ireland. heveydt@tcd.ie
authors.forename: D
authors.initials: D
authors.lastname: Hevey
authors.forename: M
authors.initials: M
authors.lastname: Pertl
authors.forename: K
authors.initials: K
authors.lastname: Thomas
authors.forename: L
authors.initials: L
authors.lastname: Maher
authors.forename: A
authors.initials: A
authors.lastname: Craig
authors.forename: S Ni
authors.initials: SN
authors.lastname: Chuinneagain
mesh_terms: D000293:Adolescent; D000328:Adult; D003243:Consciousness; D005260:Female; D015438:Health Behavior; D006801:Humans; D033182:Intention; D008297:Male; D009042:Motivation; D010353:Patient Education as Topic; D012878:Skin Neoplasms / Q000517:prevention & control; D013473:Sunscreening Agents / Q000008:administration & dosage*; D055815:Young Adult
chemical_list: D013473:Sunscreening Agents