title: Opportunities and risks of personalisation.
abstract: Personalisation of social care services encourages service users to assess their own needs and decide which services they think will assist them most. Its development involves a transformation of services and how they are delivered and funded. Personalisation has been introduced into health care and healthcare professionals must ensure that patients are involved in decisions about their management. This approach requires that the healthcare workforce and funding methods are changed, and service leaders must manage these changes creatively.
authors.affiliation: Practice Based Evidence, London.
authors.forename: Steve
authors.initials: S
authors.lastname: Morgan
mesh_terms: D000368:Aged; D005190:Family; D006297:Health Services Accessibility / Q000592:standards*; D006801:Humans; D020380:Needs Assessment / Q000458:organization & administration; D011369:Professional-Patient Relations