title: Creating the Livestock Guru: ICTs to enhance livestock-related knowledge among poor households in Orissa, India.
abstract: BACKGROUND
  The following paper details the creation and dissemination of a multi-media learning program for poor livestock keepers in Orissa, India: the Livestock Guru.
  
  
  METHODS
  To devise the learning content, interviews were held with 240 poor livestock-keeping households in four districts in Orissa State. Methods for measuring user demand and assessing disease priorities are detailed in addition to a description of the software content, design, and dissemination strategy. The software was based on situated learning theory. Following this approach, the Livestock Guru was created to be contextually specific to the learning environment of the users. Further, to support a demand-led paradigm, the software was designed to be fully inter-active, where users have a choice over the learning material on offer.
  
  
  CONCLUSIONS
  The results demonstrate that appropriately designed information and communication technologies can help alleviate barriers to knowledge acquisition by poor livestock keepers at the community level. As such, the overall aim of the paper is to enable the software to be replicated in other contexts.
authors.affiliation: Livestock Development Group, School of Agriculture, Policy and Development, University of Reading, P. O. Box 237, RG6 6AL, Reading, UK.
authors.forename: Yibo
authors.initials: Y
authors.lastname: Lin
authors.forename: Claire
authors.initials: C
authors.lastname: Heffernan
mesh_terms: D000822:Animal Husbandry / Q000193:education*; D000818:Animals; D002020:Buffaloes; D002417:Cattle; D002645:Chickens; D003194:Computer-Assisted Instruction / Q000379:methods*; D005191:Family Characteristics; D006041:Goats; D007194:India; D019359:Knowledge; D058751:Livestock; D019212:Multimedia; D011204:Poverty Areas; D012756:Sheep; D012984:Software