title: Kidney organ donation: developing family practice initiatives to reverse inertia.
abstract: BACKGROUND
  Kidney transplantation is associated with greater long term survival rates and improved quality of life compared with dialysis. Continuous growth in the number of patients with kidney failure has not been matched by an increase in the availability of kidneys for transplantation. This leads to long waiting lists, higher treatment costs and negative health outcomes.
  
  
  CONCLUSIONS
  Misunderstandings, public uncertainty and issues of trust in the medical system, that limit willingness to be registered as a potential donor, could be addressed by community dissemination of information and new family practice initiatives that respond to individuals' personal beliefs and concerns regarding organ donation and transplantation.
  
  
  CONCLUSIONS
  Tackling both personal and public inertia on organ donation is important for any community oriented kidney donation campaign.
authors.affiliation: Department of Blood Donation, University General Hospital of Heraklion, Crete, Greece. symvouman@yahoo.com
authors.forename: Emmanouil K
authors.initials: EK
authors.lastname: Symvoulakis
authors.forename: Emilia
authors.initials: E
authors.lastname: Stavroulaki
authors.forename: Myfanwy
authors.initials: M
authors.lastname: Morgan
authors.forename: Roger
authors.initials: R
authors.lastname: Jones
mesh_terms: D003159:Community-Institutional Relations; D003469:Culture; D005006:Ethnicity / Q000523:psychology / Q000706:statistics & numerical data; D005194:Family Practice / Q000379:methods*; D006266:Health Education; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D033181:Information Dissemination; D007258:Informed Consent; D016030:Kidney Transplantation / Q000208:ethnology / Q000523:psychology / Q000706:statistics & numerical data; D019724:Presumed Consent; D011788:Quality of Life; D014019:Tissue Donors / Q000193:education / Q000523:psychology; D006113:United Kingdom; D014850:Waiting Lists