Understand physician culture to facilitate change. Begin by engaging their scientific and competitive qualities.
Welch
Shari
S
Intermountain Institute for Health Care Delivery Research, University of Utah School of Medicine, USA. sjwelch56@aol.com
D003163:Competitive Behavior; D004059:Diffusion of Innovation; D006801:Humans; D010565:Persuasive Communication; D010820:Physicians / Q000523:psychology*