title: Understand physician culture to facilitate change. Begin by engaging their scientific and competitive qualities.
authors.affiliation: Intermountain Institute for Health Care Delivery Research, University of Utah School of Medicine, USA. sjwelch56@aol.com
authors.forename: Shari
authors.initials: S
authors.lastname: Welch
mesh_terms: D003163:Competitive Behavior; D004059:Diffusion of Innovation; D006801:Humans; D010565:Persuasive Communication; D010820:Physicians / Q000523:psychology*