Types of lay health influencers in tobacco cessation: a qualitative study.
OBJECTIVE
To identify types of health influencers in tobacco cessation based on the frequency and characteristics of brief intervention activities.


METHODS
Longitudinal qualitative interviews were completed with 28 individuals posttraining.


RESULTS
Four individuals were categorized as Rarely Active, 5 as Active With Family and Friends, 9 as Active in the Workplace, and 10 as Proactive in Multiple Settings. Unique motivators, intervention behaviors, and barriers were documented. Some individuals displayed high levels of self-efficacy necessary for expanding the reach of community-based interventions.


CONCLUSIONS
Training programs need to address the impact of contextual factors on initiating and sustaining intervention activities.
Division of Health Promotion Sciences, Mel and Enid Zuckerman College of Public Health, The University of Arizona, 1295 North Martin Avenue, Tucson, AZ 85724, USA. nyuan@email.arizona.edu
Nicole P
NP
Yuan
Steven
S
Wind
Mimi
M
Nichter
Mark
M
Nichter
Heide
H
Castañeda
Lauren
L
Carruth
Myra
M
Muramoto
D000328:Adult; D000368:Aged; D005260:Female; D015438:Health Behavior; D006801:Humans; D008137:Longitudinal Studies; D008297:Male; D008875:Middle Aged; D009042:Motivation; D020377:Self Efficacy; D016540:Smoking Cessation / Q000379:methods* / Q000523:psychology*; D055815:Young Adult