For good behavior.
Behavioral economics is increasingly being used to help people make healthier choices. The new healthcare law is one of the more prominent examples--and it comes from an administration with several leading proponents on staff. But some say it's wise to tread carefully. "As exciting as behavioral economics is, we need to focus on what works now," says Cheryl Larson of the Midwest Business Group on Health.
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D002755:Choice Behavior; D003363:Cost Control / Q000379:methods; D015438:Health Behavior; D006293:Health Promotion / Q000191:economics* / Q000379:methods; D006801:Humans; D009927:Tissue and Organ Procurement