title: Opening the door to older consumers: Pandora's box or the way ahead?
authors.forename: Briony
authors.initials: B
authors.lastname: Dow
authors.forename: Colleen
authors.initials: C
authors.lastname: Doyle
mesh_terms: D000367:Age Factors; D000368:Aged; D000375:Aging / Q000523:psychology*; D001315:Australia; D035843:Biomedical Research / Q000639:trends*; D006801:Humans; D017060:Patient Satisfaction; D012955:Societies, Medical / Q000458:organization & administration*