title: [Analysis of health seeking behavior based on the planned-action theory in rural area of China].
abstract: OBJECTIVE
  To explore the influencing factors on patients' health seeking behavior in rural China by employing the theory of planned action.
  
  
  METHODS
  Data from cross-sectional household-based health survey carried out in 2008 were used in the study. Correlations between outcomes and explanatory variables were studied by Logistic regression.
  
  
  RESULTS
  The studying population included 19 389 adult patients over the age of 15. Illness awareness, medical experience and structural restriction factors had strong effect on whether the patients chose medical service. People in different socioeconomical status suffered different influences.
  
  
  CONCLUSIONS
  Responding to the changing trend of health service demand among rural residents, we should recognize the differentiation and allocate the healthcare resources more rationally.
authors.affiliation: Department of Health Policy and Management, Peking University School of Public Health, Beijing 100191, China.
authors.forename: Zheng
authors.initials: Z
authors.lastname: Xie
authors.forename: Ling
authors.initials: L
authors.lastname: Xu
mesh_terms: D000293:Adolescent; D000328:Adult; D000368:Aged; D002681:China; D005260:Female; D007722:Health Knowledge, Attitudes, Practice; D006780:Hospitals, Rural / Q000191:economics / Q000458:organization & administration / Q000600:supply & distribution*; D006801:Humans; D016015:Logistic Models; D008297:Male; D008875:Middle Aged; D010342:Patient Acceptance of Health Care / Q000706:statistics & numerical data*; D019035:Rural Health Services / Q000191:economics / Q000706:statistics & numerical data*; D012424:Rural Population; D011795:Surveys and Questionnaires; D055815:Young Adult