Understanding the psychological motives behind microblogging.
This research aims to understand the psychological motives behind microblogging. We conducted two studies to investigate if social exclusion and existential anxiety would lead to a high tendency to microblog. Our results show that participants did not use microblogging to satisfy their needs for social connection and affiliation, but highly extraverted participants did use it to relieve their existential anxiety.
Qiu
Lin
L
Division of Psychology, Nanyang Technological University, Singapore. linqiu@ntu.edu.sg
Leung
Angela K-y
AK
Ho
Jun Hao
JH
Yeung
Qi Min
QM
Francis
Kevin Joseph
KJ
Chua
Pei Fen
PF
D057218:Blogging; D006801:Humans; D009042:Motivation; D010551:Personality; D012934:Social Isolation