title: A new marketing playbook.
authors.affiliation: University Hospitals, Cleveland, USA. Nancy.Paton@UHhospitals.org
authors.forename: Nancy E
authors.initials: NE
authors.lastname: Paton
mesh_terms: D057172:Economic Recession; D006801:Humans; D008389:Marketing of Health Services / Q000191:economics / Q000379:methods* / Q000639:trends; D010817:Physician-Patient Relations