title: It's not WEIRD, it's WRONG: when researchers overlook uNderlying genotypes, they will not detect universal processes.
abstract: We dispute Henrich et al.'s analysis of cultural differences at the level of a narrow behavioral-expression for assessing a universalist argument. When Researchers Overlook uNderlying Genotypes (WRONG), they fail to detect universal processes that generate observed differences in expression. We reify this position with our own cross-cultural research on self-enhancement and self-esteem.
authors.affiliation: Department of Psychology, University of Tennessee, Knoxville, TN 37996-0900, USA. gaertner@utk.edu
authors.forename: Lowell
authors.initials: L
authors.lastname: Gaertner
authors.forename: Constantine
authors.initials: C
authors.lastname: Sedikides
authors.forename: Huajian
authors.initials: H
authors.lastname: Cai
authors.forename: Jonathon D
authors.initials: JD
authors.lastname: Brown
mesh_terms: D003431:Cross-Cultural Comparison; D003469:Culture; D005838:Genotype; D006801:Humans; D012649:Self Concept