It's not WEIRD, it's WRONG: when researchers overlook uNderlying genotypes, they will not detect universal processes.
We dispute Henrich et al.'s analysis of cultural differences at the level of a narrow behavioral-expression for assessing a universalist argument. When Researchers Overlook uNderlying Genotypes (WRONG), they fail to detect universal processes that generate observed differences in expression. We reify this position with our own cross-cultural research on self-enhancement and self-esteem.
Gaertner
Lowell
L
Department of Psychology, University of Tennessee, Knoxville, TN 37996-0900, USA. gaertner@utk.edu
Sedikides
Constantine
C
Cai
Huajian
H
Brown
Jonathon D
JD
D003431:Cross-Cultural Comparison; D003469:Culture; D005838:Genotype; D006801:Humans; D012649:Self Concept