Wired but not WEIRD: the promise of the Internet in reaching more diverse samples.
Can the Internet reach beyond the U. S. college samples predominant in social science research? A sample of 564,502 participants completed a personality questionnaire online. We found that 19% were not from advanced economies; 20% were from non-Western societies; 35% of the Western-society sample were not from the United States; and 66% of the U. S. sample were not in the 18-22 (college) age group.
Gosling
Samuel D
SD
Department of Psychology, University of Texas, Austin, TX 78712, USA. samg@mail.utexas.edu
Sandy
Carson J
CJ
John
Oliver P
OP
Potter
Jeff
J
D006801:Humans; D020407:Internet; D018579:Patient Selection; D010555:Personality Inventory; D012107:Research Design; D011795:Surveys and Questionnaires