title: Reactive approach motivation (RAM) for religion.
abstract: In 3 experiments, participants reacted with religious zeal to anxious uncertainty threats that have caused reactive approach motivation (RAM) in past research (see McGregor, Nash, Mann, & Phills, 2010, for implicit, explicit, and neural evidence of RAM). In Study 1, results were specific to religious ideals and did not extend to merely superstitious beliefs. Effects were most pronounced among the most anxious and uncertainty-averse participants in Study 1 and among the most approach-motivated participants in Study 2 (i.e., with high Promotion Focus, Behavioral Activation, Action Orientation, and Self-Esteem Scale scores). In Studies 2 and 3, anxious uncertainty threats amplified even the most jingoistic and extreme aspects of religious zeal. In Study 3, reactive religious zeal occurred only among participants who reported feeling disempowered in their everyday goals in life. Results support a RAM view of empowered religious idealism for anxiety management (cf. Armstrong, 2000; Inzlicht, McGregor, Hirsch, & Nash, 2009).
authors.affiliation: Department of Psychology, York University, Toronto, Ontario, Canada. ianmc@yorku.ca
authors.forename: Ian
authors.initials: I
authors.lastname: McGregor
authors.forename: Kyle
authors.initials: K
authors.lastname: Nash
authors.forename: Mike
authors.initials: M
authors.lastname: Prentice
mesh_terms: D001007:Anxiety / Q000523:psychology; D005260:Female; D006801:Humans; D008297:Male; D009042:Motivation; D010551:Personality; D010556:Personality Tests; D012067:Religion; D012069:Religion and Psychology; D012649:Self Concept; D012945:Social Values; D013483:Superstitions / Q000523:psychology; D035501:Uncertainty; D055815:Young Adult