title: The weirdest brains in the world.
abstract: Henrich et al. provide a compelling argument about a bias in the behavioral sciences to study human behavior primarily in WEIRD populations. Here we argue that brain scientists are susceptible to similar biases, sampling primarily from WEIRD populations; and we discuss recent evidence from cultural neuroscience demonstrating the importance and viability of investigating culture across multiple levels of analysis.
authors.affiliation: Department of Psychology, Northwestern University, Evanston, IL 60208, USA. jchiao@northwestern.edu
authors.forename: Joan Y
authors.initials: JY
authors.lastname: Chiao
authors.forename: Bobby K
authors.initials: BK
authors.lastname: Cheon
mesh_terms: D001519:Behavior / Q000502:physiology*; D001921:Brain / Q000502:physiology*; D006801:Humans; D009488:Neurosciences / Q000379:methods*; D044382:Population Groups