title: Life's a pitch.
abstract: Competing for large external design and branding contracts can be daunting - however, this article explains how it can also be healthy for more than just the bottom line of your budget.
authors.affiliation: University Hospitals Birmingham, UK.
authors.forename: Jane
authors.initials: J
authors.lastname: Tovey
mesh_terms: D032982:Contracts / Q000331:legislation & jurisprudence*; D006801:Humans; D018156:Journalism, Medical; D008374:Manuscripts, Medical as Topic; D008488:Medical Illustration; D011643:Publishing / Q000191:economics; D006113:United Kingdom; D000078329:Workforce