title: Positioning the optometric practice in the eye care market.
abstract: Appropriate marketing is essential as optometric practices continue to grow as providers of eye and vision care.
authors.affiliation: drgerber@powerpractice.com
authors.forename: Gary
authors.initials: G
authors.lastname: Gerber
mesh_terms: D006801:Humans; D008389:Marketing of Health Services / Q000458:organization & administration*; D009907:Optometry / Q000458:organization & administration*; D011320:Primary Health Care / Q000458:organization & administration*; D011364:Professional Practice / Q000458:organization & administration* / Q000639:trends