title: The University Worksite Organ Donation Project: a comparison of two types of worksite campaigns on the willingness to donate.
abstract: To test the impact of different campaign strategies, a year-long campaign was conducted to promote organ donation among university faculty, staff, and students. Two universities were assigned to each of three conditions: a media-only campaign, a mass media-plus-interpersonal outreach condition, and a control condition. Universities were counter-balanced by geographic region and diversity of population. Changes from pretest to post-test on the key-dependent measures, including signing a donor card and discussing donation with family members, were significantly greater in the media-plus-interpersonal condition than either the mass media only or control conditions. Implications for the creation of campaigns to promote other health behaviors are examined.
authors.affiliation: Purdue University, Indianapolis, IN, USA. semorgan@purdue.edu
authors.forename: Susan E
authors.initials: SE
authors.lastname: Morgan
authors.forename: Michael T
authors.initials: MT
authors.lastname: Stephenson
authors.forename: Walid
authors.initials: W
authors.lastname: Afifi
authors.forename: Tyler R
authors.initials: TR
authors.lastname: Harrison
authors.forename: Shawn D
authors.initials: SD
authors.lastname: Long
authors.forename: Lisa Volk
authors.initials: LV
authors.lastname: Chewning
mesh_terms: D001294:Attitude to Health; D003142:Communication; D005190:Family / Q000523:psychology*; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D008402:Mass Media; D013334:Students; D011795:Surveys and Questionnaires; D014019:Tissue Donors / Q000523:psychology*; D009927:Tissue and Organ Procurement / Q000458:organization & administration*; D014495:Universities; D017132:Workplace