The University Worksite Organ Donation Project: a comparison of two types of worksite campaigns on the willingness to donate.
To test the impact of different campaign strategies, a year-long campaign was conducted to promote organ donation among university faculty, staff, and students. Two universities were assigned to each of three conditions: a media-only campaign, a mass media-plus-interpersonal outreach condition, and a control condition. Universities were counter-balanced by geographic region and diversity of population. Changes from pretest to post-test on the key-dependent measures, including signing a donor card and discussing donation with family members, were significantly greater in the media-plus-interpersonal condition than either the mass media only or control conditions. Implications for the creation of campaigns to promote other health behaviors are examined.
Morgan
Susan E
SE
Purdue University, Indianapolis, IN, USA. semorgan@purdue.edu
Stephenson
Michael T
MT
Afifi
Walid
W
Harrison
Tyler R
TR
Long
Shawn D
SD
Chewning
Lisa Volk
LV
D001294:Attitude to Health; D003142:Communication; D005190:Family / Q000523:psychology*; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D008402:Mass Media; D013334:Students; D011795:Surveys and Questionnaires; D014019:Tissue Donors / Q000523:psychology*; D009927:Tissue and Organ Procurement / Q000458:organization & administration*; D014495:Universities; D017132:Workplace