title: Of supermarkets and medical science: getting the product lines right.
authors.affiliation: Department of Dermatology, University of Edinburgh, Edinburgh, UK. jonathan.rees@ed.ac.uk
authors.forename: J L
authors.initials: JL
authors.lastname: Rees
mesh_terms: D035843:Biomedical Research; D004059:Diffusion of Innovation; D016032:Randomized Controlled Trials as Topic; D012586:Science