Associative processes in intuitive judgment.
Dual-system models of reasoning attribute errors of judgment to two failures: the automatic operations of a 'System 1' generate a faulty intuition, which the controlled operations of a 'System 2' fail to detect and correct. We identify System 1 with the automatic operations of associative memory and draw on research in the priming paradigm to describe how it operates. We explain how three features of associative memory--associative coherence, attribute substitution and processing fluency--give rise to major biases of intuitive judgment. Our article highlights both the ability of System 1 to create complex and skilled judgments and the role of the system as a source of judgment errors.
Morewedge
Carey K
CK
Department of Social and Decision Sciences, Carnegie Mellon University, 208 Porter Hall, Pittsburgh, PA 15213, USA. morewedge@cmu.edu
Kahneman
Daniel
D
D006801:Humans; D019545:Intuition; D007600:Judgment; D008568:Memory; D011340:Problem Solving; D011582:Psychological Theory