title: The alchemy of Marlboro: transforming 'light' into 'gold' in Mexico.
authors.affiliation: Department of Health Promotion, Education and Behavior, 800 Sumter Street, Room 215, Arnold School of Public Health, University of South Carolina, Columbia, SC 29208, USA. thrasher@mailbox.sc.edu
authors.forename: James F
authors.initials: JF
authors.lastname: Thrasher
authors.forename: David
authors.initials: D
authors.lastname: Hammond
authors.forename: Edna
authors.initials: E
authors.lastname: Arillo-Santillán
mesh_terms: D008800:Mexico; D011356:Product Labeling / Q000379:methods*; D019064:Product Packaging / Q000379:methods*; D019460:Tobacco Industry / Q000379:methods*