title: Gambling motivation and passion: a comparison study of recreational and pathological gamblers.
abstract: The aim of this study was to examine the structural relationship among gambling motivation, gambling passion, and behavioral intentions to gamble between recreational and pathological gamblers. Specifically, this study aimed to shed light on the different ways in which gambling motivation and affective attitude are associated with recreational and pathological gamblers. Using a purposive sampling method, 400 subjects were selected for and participated in this study during their visits to a casino. Study results echoed the notion of distinctive and separate gambling motivations and passions between recreational and pathological gamblers. Also, results identified specific areas to which casino operators or policy makers should pay special attention in developing effective marketing strategies to promote responsible gambling.
authors.affiliation: C N. Hilton Hotel and College at University of Houston, 229 C.N. Hilton Hotel & College, Houston, TX 77204, USA. kback@Central.uh.edu
authors.forename: Ki-Joon
authors.initials: KJ
authors.lastname: Back
authors.forename: Choong-Ki
authors.initials: CK
authors.lastname: Lee
authors.forename: Randy
authors.initials: R
authors.lastname: Stinchfield
mesh_terms: D000328:Adult; D001294:Attitude to Health; D016739:Behavior, Addictive / Q000453:epidemiology* / Q000523:psychology; D005715:Gambling / Q000453:epidemiology* / Q000523:psychology*; D006801:Humans; D007389:Internal-External Control; D008603:Mental Health / Q000706:statistics & numerical data*; D008875:Middle Aged; D009042:Motivation; D015995:Prevalence; D011594:Psychometrics; D012189:Retrospective Studies; D018570:Risk Assessment; D012720:Severity of Illness Index; D012959:Socioeconomic Factors; D055815:Young Adult