title: Rural student doctors top city colleagues: representation of a rural clinical school in the rural press.
abstract: OBJECTIVE
  To describe the way in which the rural press portrays a rural clinical school and its staff and students.
  
  
  METHODS
  Textual analysis of a collection of newspapers kept by the local campuses of the University of New South Wales Rural Clinical School (UNSW RCS).
  
  
  METHODS
  The UNSW established a RCS in January 2000. This study sampled a total of 225 articles from eleven rural newspapers, a collection held by the campuses of the rural clinical schools. The major themes of the articles were identified; the descriptive terms the newspaper articles used for medical students, the UNSW RCS and rural doctors were also identified. The way in which clinical schools, their staff and students, are portrayed in the rural press has the potential to influence recruitment and retention.
  
  
  CONCLUSIONS
  The study showed that the rural press was strongly supportive of the rural clinical school in their local region. This was particularly true for medical students, the school itself and the potential impact on workforce. The newspapers provided information for future students, depicting work-experience programs and current students. They were less illustrative of current medical and academic staff, with the exception of the Head of School.
authors.affiliation: Rural Clinical School, School of Medicine, University of Notre Dame Australia, Sydney, New South Wales, Australia. charding@nd.edu.au
authors.forename: Catherine
authors.initials: C
authors.lastname: Harding
authors.forename: Louis
authors.initials: L
authors.lastname: Pilotto
mesh_terms: D005180:Faculty, Medical; D005260:Female; D006780:Hospitals, Rural; D006784:Hospitals, Teaching; D006801:Humans; D007396:Internship and Residency; D008297:Male; D009517:New South Wales; D009524:Newspapers as Topic; D011639:Public Opinion; D040241:Social Marketing