title: Candidate marketing takes the guessing game out of choosing employers.
abstract: Candidate marketing builds a foundation for relationships between employers and potential employees. Additionally, candidate marketing differentiates organizations in the marketplace. Organizations using candidate marketing to communicate the employer brand can expect a higher quality of candidates, and new employees are better prepared for the work environment and culture. Today, organizations can use a variety of integrated tools and techniques to communicate and build relationships with candidates. Candidate marketing demonstrates an organization's willingness towards transparency, and ability to invite open conversations between candidates and members of the organizations.
authors.affiliation: Client Solutions, Bernard Hodes Group Health Care Division, New York, NY, USA.
authors.forename: Judith
authors.initials: J
authors.lastname: Russell
authors.forename: Stacey
authors.initials: S
authors.lastname: Havel
mesh_terms: D020407:Internet; D008389:Marketing of Health Services; D010560:Personnel Selection