Self-presentation 2.0: narcissism and self-esteem on Facebook.
Online social networking sites have revealed an entirely new method of self-presentation. This cyber social tool provides a new site of analysis to examine personality and identity. The current study examines how narcissism and self-esteem are manifested on the social networking Web site Facebook.com . Self-esteem and narcissistic personality self-reports were collected from 100 Facebook users at York University. Participant Web pages were also coded based on self-promotional content features. Correlation analyses revealed that individuals higher in narcissism and lower in self-esteem were related to greater online activity as well as some self-promotional content. Gender differences were found to influence the type of self-promotional content presented by individual Facebook users. Implications and future research directions of narcissism and self-esteem on social networking Web sites are discussed.
Mehdizadeh
Soraya
S
Department of Psychology, York University , Toronto, Canada. sorayam@yorku.ca
D000293:Adolescent; D000328:Adult; D005260:Female; D006801:Humans; D020407:Internet; D008297:Male; D009289:Narcissism; D012016:Reference Values; D012649:Self Concept; D019455:Self Psychology; D012938:Social Perception; D013223:Statistics as Topic; D013334:Students / Q000523:psychology; D014495:Universities; D055815:Young Adult