Risky feelings: why a 6% risk of cancer does not always feel like 6%.
OBJECTIVE
Emotion plays a strong role in the perception of risk information but is frequently underemphasized in the decision-making and communication literature. We sought to discuss and put into context several lines of research that have explored the links between emotion and risk perceptions.


METHODS
In this article, we provide a focused, "state of the science" review of research revealing the ways that emotion, or affect, influences people's cancer-related decisions. We identify illustrative experimental research studies that demonstrate the role of affect in people's estimates of cancer risk, their decisions between different cancer treatments, their perceptions of the chance of cancer recurrence, and their reactions to different methods of presenting risk information.


RESULTS
These studies show that people have strong affective reactions to cancer risk information and that the way risk information is presented often determines the emotional gist people take away from such communications.


CONCLUSIONS
Cancer researchers, educators and oncologists need to be aware that emotions are often more influential in decision making about cancer treatments and prevention behaviors than factual knowledge is.


CONCLUSIONS
Anticipating and assessing affective reactions is an essential step in the evaluation and improvement of cancer risk communications.
Zikmund-Fisher
Brian J
BJ
Department of Health Behavior and Health Education, University of Michigan, Ann Arbor, MI 48109-2029, USA. bzikmund@umich.edu
Fagerlin
Angela
A
Ubel
Peter A
PA
D000339:Affect; D003142:Communication; D003657:Decision Making; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D009369:Neoplasms / Q000517:prevention & control / Q000523:psychology*; D012306:Risk; D018570:Risk Assessment; D040242:Risk Reduction Behavior