Drug companies monitor prescriptions and sales to fine-tune their marketing strategies.
Market research companies analyse drug prescriptions and sales in community and hospital pharmacies, thus enabling drug companies to refine their marketing strategies. Some information of interest to drug companies is provided directly by healthcare professionals, sometimes unwittingly, and sometimes in return for small "favours".
D004345:Drug Industry; D011307:Drug Prescriptions / Q000706:statistics & numerical data*; D006801:Humans; D040541:Marketing / Q000379:methods*; D010595:Pharmacists; D010819:Physician's Role; D024382:Professional Role