title: In the land of no evidence, is the salesman king?
authors.forename: Kevin
authors.initials: K
authors.lastname: O'Brien
authors.forename: Jonathan
authors.initials: J
authors.lastname: Sandler
mesh_terms: D055094:Evidence-Based Dentistry; D019981:Health Care Sector; D006801:Humans; D009970:Orthodontics; D010685:Philosophy, Dental; D016032:Randomized Controlled Trials as Topic; D012196:Review Literature as Topic; D013674:Technology, Dental; D016896:Treatment Outcome