title: Marketing versus science: a fight between necessary evil and stern good over the adoption of new technology in medicine.
authors.forename: Karim
authors.initials: K
authors.lastname: Touijer
mesh_terms: D006801:Humans; D008297:Male; D040541:Marketing; D013677:Medical Laboratory Science / Q000592:standards*; D011468:Prostatectomy / Q000592:standards*; D011471:Prostatic Neoplasms / Q000601:surgery