title: Commentary.
authors.forename: W Grant
authors.initials: WG
authors.lastname: Stevens
mesh_terms: D000329:Advertising / Q000379:methods / Q000639:trends; D003142:Communication; D004954:Esthetics; D006801:Humans; D020407:Internet; D008389:Marketing of Health Services / Q000379:methods / Q000639:trends; D019651:Plastic Surgery Procedures / Q000379:methods; D012106:Research / Q000592:standards; D012107:Research Design; D013518:Surgery, Plastic / Q000379:methods* / Q000639:trends