title: "Will wonder drugs never cease!": a prehistory of direct-to-consumer advertising.
authors.affiliation: History Department, 546 Park Hall, North Campus, University at Buffalo, Buffalo, NY 14260, USA. herzberg@buffalo.edu
authors.forename: David
authors.initials: D
authors.lastname: Herzberg
mesh_terms: D000329:Advertising / Q000266:history*; D014151:Anti-Anxiety Agents / Q000266:history; D004358:Drug Therapy / Q000592:standards*; D004992:Ethics, Medical / Q000266:history; D049673:History, 20th Century; D006801:Humans; D008620:Meprobamate / Q000266:history; D055553:Prescription Drugs / Q000266:history / Q000592:standards; D047789:World War II
chemical_list: D014151:Anti-Anxiety Agents; D055553:Prescription Drugs; D008620:Meprobamate