title: Street theater as a tool to reduce family planning misinformation.
abstract: Mass media campaigns can be effective at communicating health information to a mass audience rather inexpensively. Critics of mass media health campaigns often contend, however, that interpersonal communication is more effective at changing behavior. Conversely, interpersonal communication activities to promote health can be effective at changing behavior, but critics have argued that they have certain limitations such as being expensive and personal (perhaps intrusive), and that they provide nonstandardized information. The present study is an evaluation of a street theater format in Peru that combined the advantages of mass and interpersonal communication to improve family planning knowledge and attitudes. The street theater was effective in decreasing misinformation concerning modern contraceptive methods.
authors.affiliation: Population Communication Services The Johns Hopkins University, Baltimore, Maryland.
authors.forename: T W
authors.initials: TW
authors.lastname: Valente
authors.forename: P R
authors.initials: PR
authors.lastname: Poppe
authors.forename: M E
authors.initials: ME
authors.lastname: Alva
authors.forename: R V
authors.initials: RV
authors.lastname: De Briceño
authors.forename: D
authors.initials: D
authors.lastname: Cases