title: The healthcom project and the behavioral management of diarrhea.
abstract: Sixteen million children die annually from causes which are largely preventable. Many of these deaths stem from malnutrition and diarrheal disease. This article presents a model of nutritional health and describes activities of the HEALTHCOM project related to nutritional health promotion and diarrheal disease control in developing countries. Specifically, HEALTHCOM includes a unique combination of communication and behavioral techniques for promoting health. One HEALTHCOM project took place in The Gambia where mass media and behavioral incentives proved a powerful combination in increasing mothers' knowledge of oral rehydration.
authors.affiliation: School of Public Health, San Diego State University.
authors.forename: J
authors.initials: J
authors.lastname: Elder
authors.forename: P
authors.initials: P
authors.lastname: Touchette
authors.forename: W
authors.initials: W
authors.lastname: Smith
authors.forename: S
authors.initials: S
authors.lastname: Geller
authors.forename: D
authors.initials: D
authors.lastname: Foote