title: Comparative effectiveness, personalized medicine and innovation: the path forward.
authors.affiliation: Market Access, Johnson & Johnson Pharmaceutical Services LLC, Raritan, New Jersey, USA.
authors.forename: Adrian
authors.initials: A
authors.lastname: Thomas
authors.forename: Audrey
authors.initials: A
authors.lastname: Phillips
authors.forename: Robert
authors.initials: R
authors.lastname: Donnelly
authors.forename: Catherine Tak
authors.initials: CT
authors.lastname: Piech
mesh_terms: D057186:Comparative Effectiveness Research / Q000379:methods / Q000639:trends*; D003657:Decision Making; D003695:Delivery of Health Care; D019317:Evidence-Based Medicine / Q000191:economics; D005544:Forecasting; D006801:Humans; D057285:Precision Medicine / Q000191:economics*