title: Fear appeals and public service advertising: applications to influenza in Hong Kong.
authors.affiliation: School of Journalism and Communication, Chinese University of Hong Kong. siuwanda@hotmail.com
authors.forename: Wanda
authors.initials: W
authors.lastname: Siu
mesh_terms: D000329:Advertising; D005239:Fear; D058015:Health Communication; D006723:Hong Kong; D006801:Humans; D053124:Influenza A Virus, H5N1 Subtype; D007251:Influenza, Human; D040242:Risk Reduction Behavior