Communicating HIV/AIDS through African American churches in North Carolina: implications and recommendations for HIV/AIDS faith-based programs.
This study explores HIV/AIDS communication strategies among church leaders at predominately African American churches in a metropolitan city and surrounding areas in North Carolina. The church leaders contacted for the study are members of an interfaith-based HIV/AIDS program. The researchers used semi-standardized interviews to explore how church leaders address HIV/AIDS in the church. The findings indicate that the seven church leaders who participated in the study use a variety of communication channels to disseminate HIV/AIDS information for congregants and their surrounding communities, which include both interpersonal and mass media.
Moore
DaKysha
D
Department of Visual, Performing, and Communication Arts, Johnson C. Smith University, 100 Beatties Ford Road, Charlotte, NC 28216, USA. damoore@jcsu.edu
Onsomu
Elijah O
EO
Timmons
Shirley M
SM
Abuya
Benta A
BA
Moore
Christina
C
D001741:Black or African American; D002835:Christianity; D002977:Clergy; D004645:Empathy; D005260:Female; D015658:HIV Infections / Q000208:ethnology / Q000517:prevention & control*; D006266:Health Education / Q000379:methods*; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D033181:Information Dissemination / Q000379:methods; D008297:Male; D009657:North Carolina; D012068:Religion and Medicine; D012941:Social Responsibility; D057545:Social Stigma