Can Adolescents be Motivated to Learn about Birth Control?
A field experiment designed to test a social comparison model for delivery information on human sexuality and birth control to adolescents is discussed. The model addresses the difficult issue of motivation for communication and learning in peer groups. The results of the field experiment have some important implications for the design of informational and educational programs in schools and community settings.
De Pietro
R
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Department of Communication, University of Michigan, Ann Arbor.