The healthcom project and the behavioral management of diarrhea.
Sixteen million children die annually from causes which are largely preventable. Many of these deaths stem from malnutrition and diarrheal disease. This article presents a model of nutritional health and describes activities of the HEALTHCOM project related to nutritional health promotion and diarrheal disease control in developing countries. Specifically, HEALTHCOM includes a unique combination of communication and behavioral techniques for promoting health. One HEALTHCOM project took place in The Gambia where mass media and behavioral incentives proved a powerful combination in increasing mothers' knowledge of oral rehydration.
Elder
J
J
School of Public Health, San Diego State University.
Touchette
P
P
Smith
W
W
Geller
S
S
Foote
D
D