title: Reader takes exception to article.
authors.forename: Richard T
authors.initials: RT
authors.lastname: Furze
mesh_terms: D040861:Ethics, Business; D004990:Ethics, Dental; D006801:Humans; D007258:Informed Consent; D008389:Marketing of Health Services / Q000941:ethics*; D011215:Practice Management, Dental / Q000941:ethics*; D013674:Technology, Dental / Q000191:economics*