title: DTC advertising's programmatic research and its effect on health communication.
authors.affiliation: School of Business Administration, Wayne State University, Troy, MI 48098, USA. r_beltramini@wayne.edu
authors.forename: Richard F
authors.initials: RF
authors.lastname: Beltramini
mesh_terms: D000329:Advertising; D003256:Community Participation; D058015:Health Communication; D006801:Humans