title: Communicating what works! Applying the positive deviance approach in health communication.
authors.affiliation: Department of Communication, University of Texas, El Paso, TX 79968, USA. asinghal@utep.edu
authors.forename: Arvind
authors.initials: A
authors.lastname: Singhal
mesh_terms: D003428:Cross Infection / Q000517:prevention & control; D004059:Diffusion of Innovation; D006801:Humans; D033183:Interdisciplinary Communication; D007400:Interprofessional Relations; D055624:Methicillin-Resistant Staphylococcus aureus