title: Importance of the nature of comparison conditions for testing theory-based interventions: comment on Michie and Prestwich (2010).
abstract: Comments on the original article 'Are interventions theory-based? Development of a theory coding scheme' by Susan Michie and Andrew Prestwich (see record 2010-00152-001). In their admirable effort to develop a coding scheme for the theoretical contribution of intervention research, Michie and Prestwich rightly point out the importance of the presence of a comparison condition when examining the effect of an intervention on targeted theoretical variables and behavioral outcomes (Table 2, item 15). However, they fail to discuss the critical importance of the nature of the comparison condition. Weaker comparison conditions will yield stronger intervention effects; stronger comparison conditions will yield a stronger science of behavior change.
authors.affiliation: Program in Public Health, Brown University, Institute for Community Health Promotion,Providence, RI 02912, USA. david_m_williams@brown.edu
authors.forename: David M
authors.initials: DM
authors.lastname: Williams
mesh_terms: D001521:Behavior Therapy; D003213:Conditioning, Psychological; D006801:Humans; D011582:Psychological Theory; D012107:Research Design; D035703:Therapies, Investigational