title: Fishbein's Model of Behavioral Intentions: A Framework for Health Education Research and Curriculum Development.
abstract: A review of Fishbein's model of Behavioral Intentions is used as a framework for health education research and curriculum development. Particular emphasis is given to Jaccard's analysis of the model's practical application in health education programs: as a guide to assessing the relative importance of attitudinal and normative components in determining intentions for intended audiences.
authors.affiliation: University of Northern Colorado.
authors.forename: R M
authors.initials: RM
authors.lastname: Page
authors.forename: G E
authors.initials: GE
authors.lastname: Cole