Good self-control moderates the effect of mass media on adolescent tobacco and alcohol use: tests with studies of children and adolescents.
OBJECTIVE
To investigate whether self-control moderates the effect of media influences on tobacco and alcohol use among youth and if so how this effect occurs.


METHODS
In Study 1, a regional sample of 10-year olds (N = 290) was interviewed in households; attention to tobacco/alcohol advertising was assessed. In Study 2, a national sample of youth ages 10-14 years (N = 6,522) was surveyed by telephone; exposure to tobacco/alcohol use in movies was assessed. Good self-control was measured in both studies.


METHODS
Willingness to use substances and affiliation with peer substance users (Study 1); involvement in smoking or drinking (Study 2).


RESULTS
In Study 1, the effect of tobacco/alcohol advertising on predisposition for substance use was lower among persons scoring higher on good self-control. In Study 2, the effect of movie smoking/alcohol exposure on adolescent tobacco/alcohol use was lower, concurrently and prospectively, among persons scoring higher on good self-control. Moderation occurred primarily through reducing the effect of movie exposure on positive smoking/alcohol expectancies and the effect of expectancies on adolescent use; some evidence for moderation of social processes was also noted. Covariates in the analyses included demographics, sensation seeking, and IQ.


CONCLUSIONS
Good self-control reduces the effect of adverse media influences on adolescent tobacco and alcohol use. Findings on the processes underlying this effect may be useful for media literacy and primary prevention programs.
Wills
Thomas A
TA
Prevention and Control Program, Cancer Research Center of Hawaii, University of Hawaii at Manoa, 677 Ala Moana Boulevard, Honolulu, HI 96813, USA. twills@crch.hawaii.edu
Gibbons
Frederick X
FX
Sargent
James D
JD
Gerrard
Meg
M
Lee
Hye-Ryeon
HR
Dal Cin
Sonya
S
D000293:Adolescent; D000294:Adolescent Behavior / Q000523:psychology; D000328:Adult; D000329:Advertising; D000428:Alcohol Drinking / Q000517:prevention & control / Q000523:psychology*; D002648:Child; D003430:Cross-Sectional Studies; D005260:Female; D006801:Humans; D007100:Imitative Behavior; D007389:Internal-External Control; D008137:Longitudinal Studies; D008297:Male; D008402:Mass Media; D008875:Middle Aged; D009040:Motion Pictures; D009518:New York; D010290:Parents; D010379:Peer Group; D010552:Personality Assessment; D012907:Smoking / Q000523:psychology*; D000074606:Smoking Prevention