Generating Demand for contraceptives in India: A Case Study of IEC Activities in Uttar Pradesh.
The article presents a review of current Governmental family welfare program information, education and communications (IEC) activities in Uttar Pradesh, the most populous state in India (139 million in 1991). The review is based on available literature. The extent of general outreach of mass media as well as constraints and problems related to provision of appropriate IEC are discussed. Suggestions for improvement are made, particularly in terms of interpersonal communication.
Khan
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ME
The Population Council Baroda, India.
Patel
B C
BC