title: Communicating HIV/AIDS through African American churches in North Carolina: implications and recommendations for HIV/AIDS faith-based programs.
abstract: This study explores HIV/AIDS communication strategies among church leaders at predominately African American churches in a metropolitan city and surrounding areas in North Carolina. The church leaders contacted for the study are members of an interfaith-based HIV/AIDS program. The researchers used semi-standardized interviews to explore how church leaders address HIV/AIDS in the church. The findings indicate that the seven church leaders who participated in the study use a variety of communication channels to disseminate HIV/AIDS information for congregants and their surrounding communities, which include both interpersonal and mass media.
authors.affiliation: Department of Visual, Performing, and Communication Arts, Johnson C. Smith University, 100 Beatties Ford Road, Charlotte, NC 28216, USA. damoore@jcsu.edu
authors.forename: DaKysha
authors.initials: D
authors.lastname: Moore
authors.forename: Elijah O
authors.initials: EO
authors.lastname: Onsomu
authors.forename: Shirley M
authors.initials: SM
authors.lastname: Timmons
authors.forename: Benta A
authors.initials: BA
authors.lastname: Abuya
authors.forename: Christina
authors.initials: C
authors.lastname: Moore
mesh_terms: D001741:Black or African American; D002835:Christianity; D002977:Clergy; D004645:Empathy; D005260:Female; D015658:HIV Infections / Q000208:ethnology / Q000517:prevention & control*; D006266:Health Education / Q000379:methods*; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D033181:Information Dissemination / Q000379:methods; D008297:Male; D009657:North Carolina; D012068:Religion and Medicine; D012941:Social Responsibility; D057545:Social Stigma