title: Comparative effectiveness research and the psychology of medical practice: the vicissitudes of knowledge implementation.
abstract: Comparative effectiveness research should provide much-needed information about the benefits and risks of different current treatment options in the community. Taking the perspective of medical care providers, we consider many of the psychological, social and behavioural hurdles to implementation of comparative effectiveness analyses and explain why these obstacles should not be ignored.
authors.affiliation: Division of Clinical Decision Making, Department of Medicine, Tufts Medical Center, Tufts University School of Medicine, Boston, Massachusetts, USA.
authors.forename: Jerome P
authors.initials: JP
authors.lastname: Kassirer
authors.forename: John B
authors.initials: JB
authors.lastname: Wong
mesh_terms: D057186:Comparative Effectiveness Research / Q000458:organization & administration*; D003657:Decision Making; D019317:Evidence-Based Medicine; D006801:Humans; D011584:Psychology