title: Engaging the masses...
abstract: The past couple of months have seen Australia gripped by election fever, with political parties and advocacy groups jostling to capture as many potential voters as possible. One factor of interest in an otherwise bland election campaign was the emergence of internet based social media tools, such as Facebook, twitter, text messaging, email advocacy, and online videos such as YouTube, as new ways of reaching out to voters like never before.
authors.forename: Deepa
authors.initials: D
authors.lastname: Daniel
mesh_terms: D001315:Australia; D003142:Communication; D006801:Humans; D020407:Internet / Q000458:organization & administration*; D010817:Physician-Patient Relations; D011057:Politics; D012657:Self-Help Groups / Q000458:organization & administration*; D012944:Social Support