title: Melanoma knowledge, perception, and awareness in ethnic minorities in Chicago: recommendations regarding education.
abstract: OBJECTIVE
  To assess the level of melanoma awareness and risk perception among ethnic minorities and to identify ways to enhance the relevance of melanoma educational materials for ethnic minorities.
  
  
  METHODS
  Twelve focus groups composed of participants from a single ethnicity [African-American (n=40), Hispanic (n=40), and Asian (n=40)], participated in a 2 h discussion on melanoma and skin cancer and commented on an educational brochure by the American Cancer Society and reacted to photographs of melanoma on ethnic skin. Participants also evaluated the ability to sunburn and tan and the skin cancer risk of images of celebrities before and after the discussion. Additionally, participants assessed the skin tone of celebrities as very fair, fair, olive, light brown, dark brown, and very dark. The audiotape recordings of the 12 focus groups were transcribed and analyzed with the Non-numerical Unstructured Data Indexing Searching and Theorizing software for common themes.
  
  
  RESULTS
  The common themes were (1) lack of relevance of skin cancer to ethnic people, (2) understanding of skin cancer risk terminology is based on personal experience and what is acquired from the media, and (3) sources of health information for ethnic minorities are fragmented and physicians are not the primary source of information. Celebrity images representing the six skin tones were selected.
  
  
  CONCLUSIONS
  Relevance of melanoma education to ethnic people may be improved by using 'melanoma skin cancer', photographs of early melanoma in people with dark skin, and providing guidance on how to inspect hands and feet for suspicious moles.
authors.affiliation: Department of Dermatology, Northwestern University Feinberg School of Medicine, Chicago, IL, USA. june-robinson@northwestern.edu
authors.forename: June K
authors.initials: JK
authors.lastname: Robinson
authors.forename: Komal M
authors.initials: KM
authors.lastname: Joshi
authors.forename: Sara
authors.initials: S
authors.lastname: Ortiz
authors.forename: Roopal V
authors.initials: RV
authors.lastname: Kundu
mesh_terms: D000328:Adult; D001741:Black or African American; D000368:Aged; D001213:Asian; D002641:Chicago; D005260:Female; D017144:Focus Groups; D007722:Health Knowledge, Attitudes, Practice; D057220:Health Literacy; D006630:Hispanic or Latino; D006801:Humans; D008297:Male; D008545:Melanoma / Q000208:ethnology* / Q000523:psychology; D008875:Middle Aged; D010353:Patient Education as Topic; D036301:Qualitative Research; D012306:Risk; D012307:Risk Factors; D012878:Skin Neoplasms / Q000208:ethnology* / Q000523:psychology