title: Marketing evidence-based practice: what a CROC™!
abstract: Nurses should be engaged in evidence-based practice (EBP) to ensure that nursing care is efficient and effective. This article describes one cancer center's use of the Marketing Mix framework to educate staff nurses with the CROC™: Clinging Rigidly to Outdated Care campaign. As a result of the campaign, five EBP projects have been initiated in the cancer center.
authors.affiliation: H. Lee Moffitt Cancer Center and Research Institute, Tampa, FL, USA. deedee.boyington@moffitt.org
authors.forename: Alice R
authors.initials: AR
authors.lastname: Boyington
authors.forename: Sheila M
authors.initials: SM
authors.lastname: Ferrall
authors.forename: Terry
authors.initials: T
authors.lastname: Sylvanus
mesh_terms: D001291:Attitude of Health Personnel; D002173:Cancer Care Facilities; D055318:Evidence-Based Nursing; D006801:Humans; D040541:Marketing