The effect of mode and context on survey results: analysis of data from the Health Survey for England 2006 and the Boost Survey for London.
BACKGROUND
Health-related data at local level could be provided by supplementing national health surveys with local boosts. Self-completion surveys are less costly than interviews, enabling larger samples to be achieved for a given cost. However, even when the same questions are asked with the same wording, responses to survey questions may vary by mode of data collection. These measurement differences need to be investigated further.


METHODS
The Health Survey for England in London ('Core') and a London Boost survey ('Boost') used identical sampling strategies but different modes of data collection. Some data were collected by face-to-face interview in the Core and by self-completion in the Boost; other data were collected by self-completion questionnaire in both, but the context differed. Results were compared by mode of data collection using two approaches. The first examined differences in results that remained after adjusting the samples for differences in response. The second compared results after using propensity score matching to reduce any differences in sample composition.


RESULTS
There were no significant differences between the two samples for prevalence of some variables including long-term illness, limiting long-term illness, current rates of smoking, whether participants drank alcohol, and how often they usually drank. However, there were a number of differences, some quite large, between some key measures including: general health, GHQ12 score, portions of fruit and vegetables consumed, levels of physical activity, and, to a lesser extent, smoking consumption, the number of alcohol units reported consumed on the heaviest day of drinking in the last week and perceived social support (among women only).


CONCLUSIONS
Survey mode and context can both affect the responses given. The effect is largest for complex question modules but was also seen for identical self-completion questions. Some data collected by interview and self-completion can be safely combined.
Tipping
Sarah
S
National Centre for Social Research (NatCen), 35 Northampton Square, London, UK. sarah.tipping@natcen.ac.uk
Hope
Steven
S
Pickering
Kevin
K
Erens
Bob
B
Roth
Marilyn A
MA
Mindell
Jennifer S
JS
D000328:Adult; D001530:Belgium; D006302:Health Services Research; D006801:Humans; D007407:Interviews as Topic; D008875:Middle Aged; D010821:Physicians, Family / Q000523:psychology*; D019338:Polypharmacy; D012424:Rural Population; D014505:Urban Population