title: Swedish Match marketing on YouTube.
authors.affiliation: Center for Global Tobacco Control, Department of Society, Human Development and Health, Harvard School of Public Health, Boston, Massachusetts 02115, USA. aseidenb@hsph.harvard.edu
authors.forename: Andrew B
authors.initials: AB
authors.lastname: Seidenberg
authors.forename: Vaughan W
authors.initials: VW
authors.lastname: Rees
authors.forename: Gregory N
authors.initials: GN
authors.lastname: Connolly