Showcase your service: social media and marketing basics in a dynamic, over-populated, mixed-message, and highly competitive world.
This article discusses social media as a means of communication between the aesthetic medical practice and clients. Discussion of the various types of social media and how each can support a physician's practice, brand, market, and tolerances is presented. Blogs, wikis, networks, viral marketing, and electronic communications are presented in terms of what they can provide a practice and their limitations and pitfalls. Emphasis is on finding the combination of methods to showcase the individual style and personality of a practice.
Kuechel
Marie Czenko
MC
marie@czenkokuechel.com
D000329:Advertising / Q000639:trends; D003142:Communication; D004465:Economic Competition; D005260:Female; D006801:Humans; D007255:Information Services / Q000458:organization & administration*; D008297:Male; D008389:Marketing of Health Services / Q000458:organization & administration*; D008402:Mass Media / Q000706:statistics & numerical data; D011216:Practice Management, Medical / Q000458:organization & administration*; D011787:Quality of Health Care; D013518:Surgery, Plastic / Q000458:organization & administration; D014481:United States