Community response to hazard information.
The impact of flood hazard information on public acceptance of a selected flood mitigation strategy was assessed by an analysis of the content of newspaper reports of community reaction and letters to the editor. The impact of personal delivery of a flood hazard map on individual perception of risk and attitude to such information was assessed using personal interviews. The results indicated that media coverage of the flood hazard information reduced public criticism of the works. This result must be partially attributable to the dramatic style of media coverage and the fact that the media only emphasized the positive value of the works. The interview demonstrated that personal delivery of the information raised perception of risk, improved comprehension of flood risk, had no impact on acceptability of risk but discouraged some respondents from seeking such information in the future. Factors to explain the last negative change were identified to be the format of the map sheet and low salience of flood hazard. On the basis of all results, methods to improve community response to hazard information are provided.
Department of Economics University of Adelaide South Australia.
J M
JM
McKay