Retailicine, somewhere between retail and medicine.
In the increasingly competitive market of aesthetic surgery and the unstable predicament of the current economy, managing a successful aesthetic practice becomes ever more difficult. This article introduces the concept of Retailicine, combining essential elements of retail with the core principles of medicine. This new concept stresses the importance of the customer (patient) and provides tips to help manage the aesthetic practice. Through incorporating the techniques mentioned in this article, the aesthetic physician can ensure a successful practice despite current economic uncertainty.
Drumm
Tracy L
TL
IF Marketing, 845 North Michigan Avenue, Suite 923 East, Chicago, IL 60611, USA.
Arkins
John P
JP
Dayan
Steven H
SH
D017046:Cost Savings; D003362:Cost-Benefit Analysis; D057172:Economic Recession; D005260:Female; D006801:Humans; D033183:Interdisciplinary Communication; D008297:Male; D008389:Marketing of Health Services / Q000191:economics / Q000379:methods*; D011216:Practice Management, Medical / Q000191:economics*; D013518:Surgery, Plastic / Q000191:economics* / Q000639:trends; D014481:United States