Direct-to-consumer genetic testing kits.  You send in a sample and get your results online.  But is it worth the price?
D003132:Commerce / Q000191:economics; D020022:Genetic Predisposition to Disease / Q000235:genetics; D030661:Genetic Privacy / Q000191:economics / Q000458:organization & administration*; D005820:Genetic Testing / Q000191:economics / Q000379:methods*; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D007255:Information Services / Q000458:organization & administration; D020407:Internet; D008389:Marketing of Health Services / Q000191:economics / Q000458:organization & administration*; D018570:Risk Assessment; D014481:United States