The rise and fall of celebrity promotion of prescription products in direct-to-consumer advertising.
Gerald
Michael C
MC
Department of Pharmacy Practice, School of Pharmacy, University of Connecticut, Storrs, CT 06268, USA. Michael.gerald@uconn.edu
D000329:Advertising / Q000266:history / Q000379:methods*; D004345:Drug Industry / Q000266:history / Q000379:methods*; D005197:Famous Persons; D049672:History, 19th Century; D049673:History, 20th Century; D006801:Humans; D008402:Mass Media; D004364:Pharmaceutical Preparations / Q000191:economics
D004364:Pharmaceutical Preparations