The value of one patient and how to reclaim lost patients.
Quality over quantity is the emphasis in this article, which discusses essential yet fundamental ways of connecting with current, prospective, and "lost" patients. Specific questions are presented to encourage consideration of the types of communications with patients that will allow for greater outreach, with an emphasis on follow-up and how to do so most effectively as a key to future revenue growth.
Maley
Catherine
C
Cosmetic Image Marketing, 3001 Bridgeway Boulevard, Suite K266, Sausalito, CA 94965, USA. catherine@cosmeticimagemarketing.com
D001291:Attitude of Health Personnel; D003142:Communication; D005260:Female; D006801:Humans; D008297:Male; D008389:Marketing of Health Services / Q000379:methods* / Q000458:organization & administration*; D057240:Patient Preference; D017060:Patient Satisfaction; D010817:Physician-Patient Relations; D011216:Practice Management, Medical / Q000458:organization & administration*; D010818:Practice Patterns, Physicians' / Q000458:organization & administration; D013518:Surgery, Plastic / Q000458:organization & administration