Using message framing to achieve long-term behavioral changes in persons with diabetes.
This study examines how the framing of educational information affects changes in health-related knowledge, attitudes, and behavior. Patients with diabetes viewed either a gain- or a loss-framed informational video about proper foot care and its importance for the prevention of health-threatening problems. The gain-framed messages sustained long-term positive behavioral change. Regression analyses showed that changes in attitudes were predicted by changes in knowledge and that both framing and attitudes were predictors of long-term behavior. This study is important for nurses and certified diabetes educators in that it demonstrates that gain-framed messages are effective in sustaining health-promoting behavior.
Grady
Janet L
JL
University of Pittsburgh at Johnstown, PA, 15904, USA.
Entin
Eileen B
EB
Entin
Elliot E
EE
Brunyé
Tad T
TT
D000368:Aged; D001294:Attitude to Health; D017719:Diabetic Foot / Q000451:nursing / Q000517:prevention & control / Q000523:psychology; D005260:Female; D015438:Health Behavior; D006801:Humans; D008297:Male; D008875:Middle Aged; D010353:Patient Education as Topic; D013041:Specialties, Nursing / Q000379:methods; D014743:Videotape Recording