Eight worst advertising mistakes.
This article presents strategies for advertising the medical practice. The emphasis is on breaking out of the old rules of how one should advertise and delves into asking questions that lead to a true strategy unique to one's medical practice and offerings. The article discusses the myriad ways to think about and create a patient-centered approach, turning from "here is what we offer" to instead "what you want we offer."
Maley
Catherine
C
Cosmetic Image Marketing, 3001 Bridgeway Boulevard, Suite K266, Sausalito, CA 94965, USA. catherine@cosmeticimagemarketing.com
D000329:Advertising / Q000379:methods*; D002140:California; D005260:Female; D006801:Humans; D008297:Male; D008389:Marketing of Health Services / Q000379:methods* / Q000458:organization & administration*; D008402:Mass Media / Q000706:statistics & numerical data; D011216:Practice Management, Medical / Q000458:organization & administration*; D011786:Quality Control; D013518:Surgery, Plastic / Q000458:organization & administration*