Using decoy effects to influence an online brand choice: the role of price-quality trade-offs.
Hsu
Huei-Chen
HC
Department of Marketing Management, TransWorld University , Touliu, Yunlin, Taiwan .
Liu
Wen-Liang
WL
D000328:Adult; D000704:Analysis of Variance; D001288:Attention; D002755:Choice Behavior; D003132:Commerce; D003258:Consumer Behavior; D003362:Cost-Benefit Analysis; D003657:Decision Making; D005260:Female; D006801:Humans; D007100:Imitative Behavior; D008297:Male; D055815:Young Adult