Leftward lighting in advertisements increases advertisement ratings and purchase intention.
Hutchison
Jennifer
J
University of Saskatchewan, Canada.
Thomas
Nicole A
NA
Elias
Lorin
L
D000293:Adolescent; D000329:Advertising / Q000379:methods; D001288:Attention / Q000502:physiology*; D015982:Bias; D005260:Female; D007839:Functional Laterality / Q000502:physiology*; D006801:Humans; D033182:Intention; D008029:Lighting / Q000379:methods; D008297:Male; D011932:Reading; D014796:Visual Perception / Q000502:physiology*; D055815:Young Adult