A vidcasting project to promote the pharmacist's role in public health.
OBJECTIVE
To develop, implement, and assess an Internet-based vidcasting project to promote the pharmacist's role in public health.


METHODS
This was a collaborative effort for 2 different courses taught at 2 different schools of pharmacy. Faculty members created a special instructional design for students to follow in planning, producing, and publishing video public service announcements on the Internet.


RESULTS
Formative and summative assessments, including course examinations, a grading rubric, student survey, and focus group, were implemented to evaluate student learning and public reaction. Students believed Internet video public service announcements served as a useful reference for patients and professionals, aided in promoting disease prevention and wellness initiatives, positively impacted patient-provider relationships, and increased awareness regarding significance and financial impact of disease burden.


CONCLUSIONS
Producing a public health information video and vidcasting it on the Internet increased pharmacy students' self-esteem, respect for peers, creative and critical-thinking abilities, and understanding of the need for and importance of pharmacists providing accurate public health information.
Gregory School of Pharmacy, Palm Beach Atlantic University, 901 S. FlaglerDrive, PO Box 24708, West Palm Beach, FL 33416, USA. seena_haines@pba.edu
Seena L
SL
Haines
Jenny A
JA
Van Amburgh
D003299:Cooperative Behavior; D006801:Humans; D020407:Internet; D010593:Pharmaceutical Services / Q000458:organization & administration*; D010595:Pharmacists / Q000458:organization & administration*; D024382:Professional Role; D011634:Public Health; D011639:Public Opinion; D012580:Schools, Pharmacy / Q000458:organization & administration; D013339:Students, Pharmacy; D014481:United States; D014741:Video Recording; D000078329:Workforce