Community involvement in the development and feedback about a colorectal cancer screening media campaign in Ohio Appalachia.
A community needs assessment focused on colorectal cancer (CRC) screening knowledge, behaviors, and barriers was completed in one Ohio Appalachia county. A CRC screening media campaign was developed based on the findings from the needs assessment and feedback was obtained about the media campaign. The survey was completed by 170 self-reported average-risk adults. In a multivariate model, the CRC screening rate was higher for participants who had received a doctor's recommendation (OR = 6.09) and had adequate CRC knowledge (OR = 2.88), and it was lower among participants employed full-time (OR = 0.23). Having health insurance (OR = 4.20) and being married (OR = 2.58) was associated with having received a doctor's recommendation for screening. Campaign feedback using a second survey completed by self-reported average-risk adults (n = 61) revealed that 69% recognized the campaign image and message, with a billboard being the most cited source. This study highlights the importance of involving community members in the development of CRC screening programs to reduce cancer disparities in Appalachia.
College of Public Health and the Comprehensive Cancer Center, Ohio State University, 1590 North High Street, Columbus, OH 43201, USA. mira.katz@osumc.edu
Mira L
ML
Katz
Paul
P
Reiter
Darla
D
Fickle
Sarah
S
Heaner
Courtney
C
Sim
Amy
A
Lehman
Electra D
ED
Paskett
D000368:Aged; D001061:Appalachian Region; D015179:Colorectal Neoplasms / Q000175:diagnosis*; D003256:Community Participation; D005246:Feedback; D005260:Female; D006801:Humans; D008297:Male; D008402:Mass Media; D008403:Mass Screening; D008875:Middle Aged; D009820:Ohio; D016730:Program Development / Q000379:methods*