Implementing Twitter in a health sciences library.
The NYU Health Sciences Libraries created an account on Twitter, a microblogging service, as a new outreach tool marketed to students, faculty, and staff. The team used Twitter to promote resources, events, and news. Twitter is a part of a pipeline of information that also includes the library's Web site and Facebook. Although it is difficult to measure the effectiveness of a social networking tool, the overhead of using Twitter is so low that it merits consideration.
NYU Health Sciences Libraries, New York, NY, USA. colleen.cuddy@med.cornell.edu
Colleen
C
Cuddy
Jamie
J
Graham
Emily G
EG
Morton-Owens
D057218:Blogging; D007993:Libraries, Medical; D040541:Marketing / Q000379:methods; D016730:Program Development / Q000379:methods; D014481:United States