Pancho Villa and the Marlboro man: American-style charisma in the marketplace of ideas.
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Anderson
D049673:History, 20th Century; D040541:Marketing / Q000191:economics / Q000193:education / Q000266:history; D057228:Masculinity / Q000266:history; D054526:Men's Health / Q000208:ethnology / Q000266:history; D008800:Mexico / Q000208:ethnology; D009524:Newspapers as Topic / Q000191:economics / Q000266:history; D010551:Personality; D011406:Propaganda; D013240:Stereotyping; D013561:Symbolism; D014481:United States / Q000208:ethnology