title: Pharmaceutical marketing and the new social media.
authors.affiliation: Division of Pharmacoepidemiology and Pharmacoeconomics, Department of Medicine, Brigham and Women's Hospital and Harvard Medical School, Boston, USA.
authors.forename: Jeremy A
authors.initials: JA
authors.lastname: Greene
authors.forename: Aaron S
authors.initials: AS
authors.lastname: Kesselheim
mesh_terms: D000329:Advertising / Q000379:methods / Q000639:trends; D000574:American Medical Association; D004345:Drug Industry; D033161:Government Regulation; D020407:Internet; D040541:Marketing / Q000331:legislation & jurisprudence / Q000379:methods*; D040241:Social Marketing; D014481:United States; D014486:United States Food and Drug Administration