Self-efficacy as a potential moderator of the effects of framed health messages.
This study focuses on self-efficacy as a potential moderator of the effects of gain- and loss-framed health messages. Undergraduate students (N = 124) received a gain- or loss-framed message about consuming ecological meat. The data revealed that for participants high in self-efficacy, the gain-framed message resulted in consuming more ecological meat than the loss-framed message. Moreover it was found that - within the gain-frame condition - participants low in self-efficacy scored higher on measures of defensive processing than participants high in self-efficacy. This study provides further evidence for the role of self-efficacy as a potential moderator of the effects of framed health messages.
Maastricht University, The Netherlands. m.werrij@maastrichtuniversity.nl
Marieke Q
MQ
Werrij
Robert A C
RA
Ruiter
Jonathan
J
Van 't Riet
Hein
H
De Vries
D000328:Adult; D005260:Female; D006293:Health Promotion; D006801:Humans; D008297:Male; D009426:Netherlands; D010565:Persuasive Communication; D020377:Self Efficacy; D011795:Surveys and Questionnaires; D055815:Young Adult