title: Action tendency emotions evoked by memorable breast cancer messages and their association with prevention and detection behaviors.
abstract: Memorable messages about breast cancer sent by different sources, such as friends and family members, were analyzed for the action tendency emotions that they evoked. Negative emotions of fear, sadness, and anger, and positive emotions of hope and relief were analyzed for their associations with prevention and detection breast cancer behaviors. Messages that evoked fear were significantly more likely to be associated with detection behaviors, whereas messages that evoked relief were significantly less likely to be associated with detection behaviors than messages that did not evoke these emotions. These results are consistent with control theory and also show that friends and family are important sources of memorable messages about breast cancer.
authors.affiliation: Department of Communication, Michigan State University, East Lansing, MI 48824, USA. smiths@msu.edu
authors.forename: Sandi W
authors.initials: SW
authors.lastname: Smith
authors.forename: Lauren M
authors.initials: LM
authors.lastname: Hamel
authors.forename: Michael R
authors.initials: MR
authors.lastname: Kotowski
authors.forename: Samantha
authors.initials: S
authors.lastname: Nazione
authors.forename: Carolyn
authors.initials: C
authors.lastname: Laplante
authors.forename: Charles K
authors.initials: CK
authors.lastname: Atkin
authors.forename: Cynthia
authors.initials: C
authors.lastname: Stohl
authors.forename: Christine
authors.initials: C
authors.lastname: Skubisz
mesh_terms: D001943:Breast Neoplasms / Q000175:diagnosis / Q000517:prevention & control* / Q000523:psychology; D004644:Emotions; D005260:Female; D058015:Health Communication / Q000379:methods*; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D011939:Mental Recall; D010565:Persuasive Communication; D014481:United States