title: Smokers are suckers: should incongruous metaphors be used in public health prevention?
authors.forename: Frédéric
authors.initials: F
authors.lastname: Basso
authors.forename: Olivier
authors.initials: O
authors.lastname: Oullier
mesh_terms: D000329:Advertising / Q000379:methods*; D006266:Health Education / Q000379:methods*; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D019365:Metaphor