title: Understanding antecedents of continuance intention in social-networking services.
abstract: Given the extreme advances and large investments in social-networking services (SNS), it has become important to analyze users' decision-making processes in order to understand their continued use of SNS. This study attempted to develop an integrated model that incorporates subjective norm into the expectation-confirmation model. The research model was empirically tested within the context of Cyworld. The analysis revealed that the proposed theoretical model provided an in-depth understanding of user continuance behavior toward SNS. Theoretical and practical implications of this study are discussed.
authors.affiliation: Business School, Korea Advanced Institute of Science and Technology, Seoul, South Korea. tree9901@business.kaist.edu
authors.forename: Byoungsoo
authors.initials: B
authors.lastname: Kim
mesh_terms: D000293:Adolescent; D000328:Adult; D002755:Choice Behavior; D003258:Consumer Behavior; D003657:Decision Making; D005163:Factor Analysis, Statistical; D005260:Female; D006801:Humans; D033182:Intention; D020407:Internet; D008297:Male; D008875:Middle Aged; D008960:Models, Psychological; D011582:Psychological Theory; D012919:Social Behavior; D055815:Young Adult