title: Creating loyalty is a difficult undertaking.
authors.affiliation: The PowerPractice, USA. drgerber@powerpractice.com
authors.forename: Gary
authors.initials: G
authors.lastname: Gerber
mesh_terms: D006801:Humans; D009907:Optometry; D017060:Patient Satisfaction; D011216:Practice Management, Medical; D011369:Professional-Patient Relations; D014481:United States