title: Dentistry from the perspective of the San Francisco phone book.
abstract: A population study of all San Francisco dental practices identified characteristics of Yellow Pages listings and display ads and practice characteristics such as dentists' ages, fictitious business names, and history of disciplinary actions. Older practitioners, those with multiple offices, and dentists who experienced disciplinary actions were more likely to be listed in the Yellow Pages and to use display ads. Just more than half of fictitious business names were registered with the California Dental Board.
authors.affiliation: Arthur A. Dugoni School of Dentistry, San Francisco 94115, USA.
authors.forename: David W
authors.initials: DW
authors.lastname: Chambers
mesh_terms: D000329:Advertising; D004181:Directories as Topic; D006801:Humans; D011215:Practice Management, Dental; D012495:San Francisco; D013689:Telephone