title: Changing the culture of alcohol abuse on campus: lessons learned from secondhand smoke.
abstract: Alcohol abuse is the single greatest public health hazard on American college and university campuses, but the culture of abusive alcohol consumption continues to be highly resistant to change. The author argues that secondhand smoke campaigns can be used as models to change the culture of alcohol abuse on campus. He proposes the implementation of "secondhand alcohol" campaigns and describes their essential components and advantages.
authors.affiliation: Wardenburg Health Center, University of Colorado at Boulder, Boulder, Colorado 80309-0119, USA. Donald.Misch@Colorado.edu
authors.forename: Donald A
authors.initials: DA
authors.lastname: Misch
mesh_terms: D000428:Alcohol Drinking / Q000639:trends; D000437:Alcoholism / Q000453:epidemiology / Q000517:prevention & control*; D003469:Culture; D006293:Health Promotion; D006801:Humans; D011634:Public Health / Q000379:methods; D015980:Public Health Practice; D040241:Social Marketing; D013334:Students / Q000523:psychology*; D014028:Tobacco Smoke Pollution / Q000009:adverse effects*; D014495:Universities
chemical_list: D014028:Tobacco Smoke Pollution