title: Do "clicker" educational sessions enhance the effectiveness of a social norms marketing campaign?
abstract: OBJECTIVE
  social norms campaigns are a cost-effective way to reduce high-risk drinking on college campuses. This study compares effectiveness of a "standard" social norms media (SNM) campaign for those with and without exposure to additional educational sessions using audience response technology ("clickers").
  
  
  METHODS
  American College Health Association's National College Health Assessment questions are used to evaluate actual and perceived use. Additional survey questions assess individual exposure to the interventions.
  
  
  RESULTS
  the authors find "clicker" technology to be more effective than social norms poster media alone in reducing misperceptions of normative alcohol use for those students who attended clicker sessions.
  
  
  CONCLUSIONS
  poster SNM campaigns may be most effective when supported by group "clicker" heath-related sessions.
authors.affiliation: National Social Norms Institute, University of Virginia, Charlottesville, Virginia 22902, USA. Killos@virginia.edu
authors.forename: Lydia F
authors.initials: LF
authors.lastname: Killos
authors.forename: Linda C
authors.initials: LC
authors.lastname: Hancock
authors.forename: Amanda
authors.initials: A
authors.lastname: Wattenmaker McGann
authors.forename: Adrienne E
authors.initials: AE
authors.lastname: Keller
mesh_terms: D000437:Alcoholism / Q000453:epidemiology / Q000517:prevention & control*; D016009:Chi-Square Distribution; D003625:Data Collection; D004521:Educational Measurement; D004522:Educational Status; D005260:Female; D006266:Health Education / Q000379:methods*; D006291:Health Policy; D006801:Humans; D008297:Male; D010353:Patient Education as Topic; D016730:Program Development / Q000379:methods*; D015397:Program Evaluation; D040241:Social Marketing; D055815:Young Adult