title: Pig's blood in cigarette filters: how a single news release highlighted tobacco industry concealment of cigarette ingredients.
abstract: The tobacco industry is not obligated to disclose ingredients and additives used in manufactured tobacco production. This paper describes global reaction to a press release highlighting evidence that porcine haemoglobin ("pig's blood") was sometimes used in cigarette manufacturing while never being disclosed to smokers. The case study illustrates the power of press releases to ignite major interest in tobacco control issues.
authors.affiliation: School of Public Health,University of Sydney, Australia.
authors.forename: Ross
authors.initials: R
authors.lastname: Mackenzie
authors.forename: Simon
authors.initials: S
authors.lastname: Chapman
mesh_terms: D000818:Animals; D003257:Consumer Product Safety; D008192:Deception; D005374:Filtration / Q000295:instrumentation; D006454:Hemoglobins; D006801:Humans; D008402:Mass Media; D011356:Product Labeling; D012907:Smoking; D013552:Swine; D019460:Tobacco Industry
chemical_list: D006454:Hemoglobins