title: Satiety. Let's put claims in the right context. Comment on 'Satiety. No way to slim'.
abstract: There are several as-yet unresolved issues with the scientific substantiation and communication of product claims relating to satiety. Core issues include the context, meaning and scope of these claims, and thus the type of clinical evidence required to support them. In particular, there are a range of potential consumer use-contexts for products carrying these claims, which may not necessarily demand evidence of direct effects on weight loss or even energy intake. By conflating satiety and 'slimming' claims, and misrepresenting or deriding wider views in the field, Booth & Nouwen unfortunately obscure rather than bring light to the discussion of these important issues.
authors.affiliation: Unilever R&D Vlaardingen, PO Box 114, 3130 AC Vlaardingen, The Netherlands. David.mela@unilever.com
authors.forename: David J
authors.initials: DJ
authors.lastname: Mela
mesh_terms: D006801:Humans; D040541:Marketing; D009765:Obesity / Q000178:diet therapy*; D012527:Satiation