title: All hospitals are not created eqyal. Yale-New Haven Hospital draws on its strengths to revitalize its brand.
authors.affiliation: Yale-New Haven Hospital, New Haven, Conn, USA. rob.hutchison@ynhh.org
authors.forename: Robert
authors.initials: R
authors.lastname: Hutchison
authors.forename: Fran
authors.initials: F
authors.lastname: Onofrio
mesh_terms: D000329:Advertising / Q000379:methods; D003237:Connecticut; D006784:Hospitals, Teaching / Q000592:standards*; D006788:Hospitals, Voluntary / Q000592:standards*; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods* / Q000592:standards; D019982:Organizational Case Studies