title: Evidence, ethics, and values: a framework for health promotion.
abstract: We propose a new approach to guide health promotion practice. Health promotion should draw on 2 related systems of reasoning: an evidential system and an ethical system. Further, there are concepts, values, and procedures inherent in both health promotion evidence and ethics, and these should be made explicit. We illustrate our approach with the exemplar of intervention in weight, and use a specific mass-media campaign to show the real-world dangers of intervening with insufficient attention to ethics and evidence. Both researchers and health promotion practitioners should work to build the capacities required for evidential and ethical deliberation in the health promotion profession.
authors.affiliation: Centre for Values, Ethics and the Law in Medicine and Sydney School of Public Health, University of Sydney, Sydney, NSW, Australia. stacy.carter@sydney.edu.au
authors.forename: Stacy M
authors.initials: SM
authors.lastname: Carter
authors.forename: Lucie
authors.initials: L
authors.lastname: Rychetnik
authors.forename: Beverley
authors.initials: B
authors.lastname: Lloyd
authors.forename: Ian H
authors.initials: IH
authors.lastname: Kerridge
authors.forename: Louise
authors.initials: L
authors.lastname: Baur
authors.forename: Adrian
authors.initials: A
authors.lastname: Bauman
authors.forename: Claire
authors.initials: C
authors.lastname: Hooker
authors.forename: Avigdor
authors.initials: A
authors.lastname: Zask
mesh_terms: D015992:Body Mass Index; D003068:Coercion; D019317:Evidence-Based Medicine; D006293:Health Promotion / Q000941:ethics / Q000458:organization & administration*; D006801:Humans; D008402:Mass Media; D009765:Obesity / Q000517:prevention & control*; D015980:Public Health Practice / Q000941:ethics; D012945:Social Values; D013240:Stereotyping; D014481:United States / Q000453:epidemiology