title: Outcomes of the 5-4-3-2-1 Go! Childhood obesity community trial.
abstract: OBJECTIVE
  To determine effects of the 5-4-3-2-1 Go! community social marketing campaign on obesity risk factors.
  
  
  METHODS
  We randomly assigned 524 parents of 3- to 7-year-old children to receive 5-4-3-2-1 Go! counseling or not. We surveyed parents about 5-4-3-2-1 Go! behaviors and perceptions of children's behaviors at baseline and one year later. We conducted multivariable logistic regression for each outcome.
  
  
  RESULTS
  Parents who received counseling consumed more fruits and vegetables at follow-up (OR 1.749, [95% CI: 1.01-3.059]). Parental exposure to messaging at children's school events was associated with higher water consumption (6.879, [1.954-24.212]).
  
  
  CONCLUSIONS
  5-4-3-2-1 Go! is a promising intervention.
authors.affiliation: The George Washington University, Wasington, DC 20037, USA. wdevans@gwu.edu
authors.forename: W Douglas
authors.initials: WD
authors.lastname: Evans
authors.forename: Katherine K
authors.initials: KK
authors.lastname: Christoffel
authors.forename: Jonathan
authors.initials: J
authors.lastname: Necheles
authors.forename: Adam B
authors.initials: AB
authors.lastname: Becker
authors.forename: Jeremy
authors.initials: J
authors.lastname: Snider
mesh_terms: D000293:Adolescent; D000328:Adult; D001294:Attitude to Health; D002648:Child; D002675:Child, Preschool; D005260:Female; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D008297:Male; D008875:Middle Aged; D009765:Obesity / Q000517:prevention & control*; D010287:Parent-Child Relations; D010290:Parents / Q000523:psychology; D012111:Residence Characteristics; D040241:Social Marketing